Search Engine Marketing

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• Matching Search Strategies to Business Goals: Here's Some Help
  "The true test of pursuing either an SEO campaign or pay-per-click (PPC) advertising (or both)," writes Scott Buresh in a recent Pro article at MarketingProfs, "is knowing that it all ...
  Marketing Strategy, PPC Campaigns, Search Engine Marketing, SEO
• Want to Get Your Web Video Seen? Do This.
  "It doesn't matter how great your video is," writes Larry Kim in a Pro article at MarketingProfs. "[I]f people don't know it exists, it doesn't have much business value." That ...
  Keywords, Marketing Tips, Search Engine Marketing, YouTube
• Tips for Comparing Your Site to Competitors: Do You Stand Out?
  In a post at the SEOmoz blog, Laura Lippay asks, "What makes your site different? Remarkable?" Stumped? Well, one great way to determine how your site stacks up against the competition is ...
  Benchmarking, Marketing Tips, Search Engine Marketing
• Web Tools to Help You Stay a Winner
  With the Internet's speed and rate of growth, who has the time to keep up with everything on it, let alone analyze your website's link structure to see what sites ...
  Google, Keywords, Links, Search Engine Marketing
• Time to Beef Up
  You may be wondering about the evolution of SEO—and whether you'll get left behind as it grows in sophistication. Well, you're not alone. A recent interview with Nathan Thompson at the Inbound ...
  Search Engine Marketing, SEO, Testing
• Debunking Top PPC Myths
  A few years ago, John W. Ellis wrote the post, "If Paid Search Isn't Working, Then You're Doing Something Wrong" at the Search Engine Land blog. Recently, now at his ...
  Advertising, Marketing Smarter, PPC Campaigns, Search Engine Marketing
• Show 'em That SEO Sparkle!
  In an article at MarketingProfs, Dan Skeen writes that search-engine optimization provides several return-on-investment measures with a greater potential impact on a company's bottom line than many traditional tactics. However, ...
  Metrics, ROI, Search Engine Marketing, SEO
• A Rose by Any Other Name
  ...will go unnoticed by Google. That's what some search pundits are saying these days: To achieve smooth-and-easy SEO, you need to spell out who you are, plain and simple, for ...
  Keywords, Search Engine Marketing, Search Engines, SEO
• Are We There Yet?
  "We are often asked how long it will take before an optimized website will start showing up in the search-engine results," writes Lauren Hobson at Five Sparrows, "but of course ...
  Keywords, Links, Search Engine Marketing, Search Engines
• Pageviews Down, Viewers Up!
  "A client called me, concerned because their analytics data showed a drop in pageviews," writes Ian Lurie at Conversation Marketing. "[They] were dropping steeply, even as their rankings and traffic ...
  Landing Pages, Search Engine Marketing, Website Design
• Around Here, Everybody's a Player
  It's no secret that link-building can help boost your bottom line and make your SEO efforts a whole lot easier. So, here's a thought: To help improve your site's organic visibility, ...
  Collaboration, Customer Engagement, Links, Search Engine Marketing, Social Media
• Mastering SEO in a Digital World
  In a recent post at the Online Marketing Blog, Lee Odden explains how a better understanding of search-engine optimization can help PR and communications professionals boost their results in a ...
  Public Relations, Search Engine Marketing, Search Engines, Social Media
• I Won't Burn This Log!
  Still wondering how people are really using your website? The answer may be closer than you think, reports Jared Spool in a post at the User Interface Engineering blog. Though ...
  Keywords, Search Engine Marketing, Web Analytics
• That's One Small Step for Analytics
  Do you find the thought of seeking useful information from your analytics package an astronomically daunting one? If so, you're not alone. In a recent post at the Online Marketing ...
  Search Engine Marketing, Small Business, Web Analytics
• Beat 'em to the Finish Line!
  In a recent post at Search Engine People, Stephanie Woods reports there's been chatter lately about Google's making page-load speed an important part of its algorithm. That should come as no ...
  Search Engine Marketing, Website Design, Websites
• Careful How You Land That Thing
  When it comes to your search ad's landing page—the page that captures the imagination and clicks of your potential customers—you can't be too careful. So warns Jared Spool in a ...
  Landing Pages, Search Engine Marketing, Website Design
• Go With the Global Flow
  A local search strategy should include more than just a presence at Google, Yahoo and Bing, says Jay Berkowitz in an interview at the New Times blog. Search marketers should also ...
  Local Marketing, Search Engine Marketing, Social Media
• B2B Search Is From Mars
  …and branding is from Venus. Right? That's what quite a few B2B marketers still believe, says Ben Hanna in a post at Business.com's B2B Online Marketing blog. "Many diehard pros ...
  B2B Marketing, Branding, Sales, Search Engine Marketing
• We Want More of That Pie!
  When a salesperson talks budgets with a CEO, the chief's eyes may either light up or send sparks, depending on the news conveyed. But when a search marketer brings up ...
  Collaboration, Direct Marketing, Search Engine Marketing
• Good, Good, Good, Good Vibrations
  Dudes: Are you ready to give off some fresh new surfer vibes? Search engines are constantly looking for new signals they can use to improve the quality of the results ...
  Search Engine Marketing, Search Engines, Web Analytics