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• How to Engage B2B Prospects on Twitter
  "Just as B2B sales relationships aren't built overnight, sustained B2B Twitter relationships—often the basis for industry insight, lead generation and media coverage—require a commitment to engagement," says Karlie Justus in ...
  B2B Marketing, Sales, Twitter
• Twitter-Based Customer Service: How Best Buy Gets It Right
  In a minor stroke of genius, Best Buy created @Twelpforce, a Twitter-based means to pose tech questions and get answers in real time. Today, Twelpforce is more than 28,000 followers strong. ...
  Creativity, Customer Service, Social Media, Twitter
• Building a Brand on Twitter: Here's One New Way
  Using Twitter for brand-building? Hardcore users know one personal account is a full-time job, so nurturing a bunch of client/brand accounts just might make you crazy! But lucky for us, applications ...
  Branding, Social Media, Twitter
• How Wheat Thins Mined Twitter to Surprise Fans
  The best path to the heart is still the stomach, and Nabisco apparently knows it. The company recently began mining Twitter to find customers who love its Wheat Thins crackers ...
  Social Media, Twitter, Word-of-Mouth
• You Can Calculate the Value of a Customer Tweet
  Ever wonder about the true long-range value of a tweet? Now you don't have to guess. Just plug a link, phrase, hashtag or screen name into TweetReach.com to get a ...
  New Media, Social Media, Twitter
• Map Your Twitter Data to Boost Customer Engagement
  Chloe Sladden (@ChloeS) of Twitter recently said Twitter was worth more to MTV during the 2009 Video Music Awards than Nielsen was. Twitter worked with MTV to provide illustrated data ...
  Marketing Tips, Social Media, Twitter
• Will You Retweet This, Please?
  As most serious Twitter users know, a retweet (often denoted by an "RT") is the sincerest form of flattery on the popular social-media network, writes Mousa Ackall in a post ...
  B2B Marketing, Sales, Twitter, Word-of-Mouth
• C'mon and Do the Social Slide!
  OK, let's admit it. We've all sat through slide presentations monopolized by the tyranny of one conviction-ridden idea. They make us kind of crazy, right? And doesn't a more social ...
  PowerPoint, Social Media, Twitter
• Getting to Know You, You, You, You
  A recent Nielsen study found that global consumption of social media increased 82 percent from Dec. 2008 to Dec. 2009 in the 10 countries surveyed, with users spending an average of 5.5 ...
  Facebook, Social Media, Twitter
• Stay Trendilicious!
  Looking to make your brand trendier? Get a load of Trendistic, a clear and simple way to watch the ebb and flow of buzz on Twitter. A visit to the Trendistic homepage ...
  Keywords, Social Media, Twitter
• Now There's an Owl for That
  Sweet news, hardcore Twitter users! Hootsuite—the Twitter management tool developed with marketers in mind—just released an app for the iPhone. That means you can now access the handy features of Hootsuite ...
  Mobile Marketing, New Media, Smartphones, Twitter
• Naughty? Nice? Get the List.
  In late October, Twitter launched its Lists feature, which might just improve your life in a panoply of organization-friendly ways. The new feature helps you sort your own contacts based ...
  New Media, Social Media, Twitter
• For Tech Support Just Tweet
  Here's a story that extols the power of Twitter as a technical-support tool. More importantly, it demonstrates how a large company, Comcast, found its customers in a social-media venue—and responded ...
  High-Tech Marketing, Sales, Twitter
• Come Tweet With Me
  Hoping to position Lufthansa as bigger than just a German airline, digital agency Profero has helped it create MySkyStatus—a tool that has brought Lufthansa's branding catch-phrase, "passion for precision," to life ...
  Facebook, Social Media, Taglines, Twitter
• Teaching an Old Brand New Tricks
  Good news: You don't have to lose sight of your brand's tried-and-true persona to participate in the quest for deeper engagement at the new social sites. Just think of the ...
  Blogging, Social Media, Twitter
• You Don't Drive Me Nuts Anymore!
  What makes Twitter so useful is also what makes it difficult to navigate: everyone is spewing what they think, all the time, about anything imaginable. This is good for tracking ...
  New Media, Social Media, Twitter
• They Like Us! They Really Like Us!
  Research coming out of Penn State reports that 20% of tweets—those wee messages published on Twitter—are brand-oriented. And not the way you'd naturally expect. While researchers originally thought they'd find ...
  Branding, Community, CRM, Interactive Marketing, Social Media, Twitter
• Better Than a Magic 8 Ball
  "It can be difficult to measure success of efforts that rely on emerging media," says Evan Gerber in an article at MarketingProfs. "[D]espite the fact that they are online channels, ...
  Marketing Analytics, Measurement, Metrics, Social Media, Twitter
• It's a Secret (Wink, Wink)
  According to The Wrap, ABC has chosen an unorthodox way to promote a new comedy on its fall schedule—by keeping it hush-hush. "The network is offering the sneak peak of ...
  Community, Facebook, Marketing Inspiration, Social Networking, Twitter, Word-of-Mouth
• Don't You Dare Dis My Babble!
  This summer, Pear Analytics released a study that got plenty of play in the Twitter/blogosphere. According to the Pear research, 40.5 percent of the messages published on social-media-darling Twitter are ...
  Interactive Marketing, Social Media, Twitter