Twitter

Topics » Articles » Twitter

• Walk the Walk, Evangelists
  "Evangelism" is the catchword of the day. Companies are diligently turning their customer-service reps into "evangelists." How precious. But is there something behind this movement? Is evangelism actually taking CRM ...
  CRM, Customer Behavior, Customer Engagement, Customer Relationships, Twitter
• You Too Can Tweet, Part II
  In last week's installment, we offered step-by-step tips to get you tweeting on Twitter. This week, we offer a few more advanced steps to take, based on Jim Sterne's advice ...
  Interactive Marketing, Promotions, Social Media, Twitter
• Know Where to Find Some Progressive Metrics?
  In a post at the Marketing Interactions blog, Ardath Albee discusses an ongoing debate between "Hard" and "Soft" marketing proponents on the best way to measure ROI.  ...
  Blog Comments, Customer Engagement, Marketing Analytics, Personas, ROI, Twitter, Videos, White Papers
• Easy There, Mr. Popular
  "Social media is cool!" proclaims Chris Brogan in a Pro article at MarketingProfs. "Blogging and podcasts are cool! We're so cutting edge! Twitter is like the future here today, and ...
  Marketing Inspiration, Marketing Strategy, Social Media, Twitter
• You Too Can Tweet, Part I
  Given the recent Facebook redesign, you're probably hearing a lot of yammer about Twitter. If by now you're not familiar with how Twitter can benefit your brand, walk with us ...
  Blogging, Facebook, Interactive Marketing, Keywords, Marketing Strategy, SMS, Twitter
• We're Not in Kansas Anymore
  If you're new to the world of social networking, or can't understand why it's not working, you might not realize that online communities—like those at Facebook and Twitter—don't care for ...
  Facebook, Small Business, Social Networking, Twitter
• Y U Trippin'?
  There's no question that the advent of online communication has lowered our expectations for proper grammar and spelling—in the casual environments of instant messages, email and blogs, we forgive the ...
  Customer Service, Email Marketing, SEO, SMS, Twitter, Writing
• Take the Twit out of Twitter
  In a post at his blog, David Reich recounts the story of a PR executive who wasn't exactly thrilled about traveling to Memphis for a meeting with clients. Unfortunately, the ...
  Marketing Inspiration, Public Relations, Social Media, Twitter
• When the Crowd Attacks
  On Friday 2/27, Skittles surrendered itself to the Zeitgeist. Visits to Skittles.com led users directly to Wikipedia (later changed to a Twitter search for "skittles," then to the official Facebook ...
  Branding, Facebook, Interactive Marketing, New Media, Social Media, Twitter, Word-of-Mouth
• It Really Is All in the Mind
  Lingerie label Agent Provocateur is characterized by its risqué unmentionables and the naughty ladies that grace its adverts. So when it announced plans to explore social media earlier this year, ...
  Blogging, Interactive Marketing, New Media, Social Media, Twitter, Women
• Dare to Go Viral, Part Two
  Last week, we offered tips to help you determine your authentic corporate voice. Now that you've collected some cool insights, here's our second set of tips, to help you in your ...
  Blogging, Collaboration, Feedback, Interactive Marketing, New Media, Social Media, Twitter, Videos
• Dare to Go Viral, Part One
  There's a school of thought that asserts going "viral" is a random occurrence. There is no formula, algorithm or logic that dictates what does and doesn't become a mainstream hit ...
  Brand Awareness, Collaboration, Interactive Marketing, New Media, Social Media, Twitter, Word-of-Mouth
• Playing Big-Time Tag
  According to a recent post by Andy Hasselwander at the B2B Marketing Confidential blog, Microsoft's biggest announcement at the Consumer Electronics Show in January was their version of QR codes ...
  B2B Marketing, Facebook, High-Tech Marketing, Twitter, Word-of-Mouth
• Get Wired and Get Hired
  The news isn't good: Fidelity Investments this week announced its second round of job cuts, NEC is cutting 20,000 jobs and Motorola just shed 4,000 workers. But despite the doom ...
  Blogging, Economic Crisis, Interactive Marketing, LinkedIn, Networking, New Media, Social Media, Twitter
• The Blind Tweeting the Blind
  "I've often written about 'NASCAR Blindness,'" says Alan Wolk in an intelligent post at MarketingProfs' Daily Fix blog, "the strongly held belief that if no one in your little bubble ...
  Customer Behavior, Facebook, Marketing Inspiration, Social Media, Social Networking, Twitter
• Show Me Your Sense of Urgency
  In a post at her Conversation Agent blog, Valeria Maltoni recounts how a Skype call to her family in Italy went horribly wrong on Christmas day. "My account is set ...
  Customer Service, Marketing Inspiration, Twitter
• So Many Tweets, So Little Time
  You already know why you need to be on Twitter. And if you've taken the leap into the great microblogging beyond, it's likely you've come across some issues: It takes so ...
  Interactive Marketing, Metrics, New Media, Social Media, Twitter
• Don't Be a Superior Jerk
  In a post at his Be the Brand blog, Dave Saunders links to a YouTube video by Perry Belcher that takes some Twitter users to task for their seeming lack ...
  Marketing Inspiration, Social Media, Twitter
• Take Two Motrin and Tweet Me in the Morning
  Motrin recently created an online hulabaloo when a video intended for laughs instead raised the ire of its target audience: Mothers. "Wearing your baby seems to be in fashion," begins ...
  Advertising, Marketing Inspiration, Social Networking, Twitter, Word-of-Mouth
• Stacking the Deck
  If you use Twitter the way Mack Collier does, you might feel overwhelmed as you try to keep up with the constant stream of conversation, and stay connected with actual ...
  Marketing Inspiration, Social Media, Twitter