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• Creative Ways to Use Twitter for Business
  Add oomph to your tweet stream! The Social Media Examiner has conceived 16 creative ways to boost your Tweeting. These tips are designed to help you better organize and structure your Twitter ...
  Branding, Logos, Social Networking, Twitter, Website Design
• Are Promoted Tweets Right for Your Small Business?
  "You may have heard that Twitter has rolled out advertising," writes Dan Slagen at HubSpot, "but what you might not know is that it's being targeted to small businesses." While ...
  Promotions, Social Media, Social Networking, Twitter
• How to Go B2B at Three Major Social Sites
  All social networking sites hold potential for B2B marketers, Kevin Murphy argues in a recent post at the Intel blog. Still, many companies seem to stick to LinkedIn as their ...
  B2B Marketing, Facebook, Google+, Social Media, Social Networking, Twitter
• Getting Customers to Talk About Your Product BEFORE They Get It
  "One can hardly deny that online testimonials are valuable, but those generally come after the sale," writes Kimberly Smith at MarketingProfs. "What if you could start that engine earlier by ...
  Customer Acquisition, Customer Engagement, Customer Relationships, Landing Pages, Social Media, Twitter
• Five Twitter Tips for B2B Marketers
  B2B social marketing isn't an easily intuitive process because social has oft been perceived as consumer-focused. (For the most part, anyway.) But here's some good news: Social Media B2B—a great resource ...
  B2B Marketing, Social Media, Twitter
• To Promote Your Tweet or Not to Promote Your Tweet?
  Your company's Twitter strategy probably includes hashtags—words and phrases preceded by the # symbol—that enable users who don't follow each other to join the discussion. But what about "promoted" tweets ...
  Social Media, Twitter, User-Generated Content
• How to Follow up When Someone Mentions Your Brand on Twitter
  To illustrate the right way—and wrong way—to interact with potential customers who mention your brand on Twitter, Joe Rawlinson recounts what happened when he tweeted from a conference. "During the ...
  Brand Loyalty, Customer Engagement, Social Media, Twitter
• Three Ways to Enhance SEO With Twitter
  "While Google has ended its Realtime Search deal with Twitter, search engines are still using social media sites for ranking purposes," says Jillian Stira at the Scholes Marketing blog. And Twitter ...
  Content, Naming, Search Engine Marketing, SEO, Twitter
• Avoid These Three Twitter Faux Pas
  A Twitter presence won't cost you anything out of pocket, but getting it right takes time and effort. And that includes avoiding minor errors that can do as much damage ...
  Marketing Tips, Social Media, Twitter
• How to Nurture Brand Advocates and Keep Them Loyal
  John McTigue believes the number of brand advocates you have is more useful than more-easily-accessible metrics like "How many hits?" or "How many likes?" for online marketing. Advocates are those ...
  Brand Ambassadors, Customer Engagement, Customer Relationships, Twitter
• How to Use Social Media Chatter in Your Email Campaigns
  Unless your company finds itself at the epicenter of a major scandal—à la BP—social media chatter can be a valuable sales-generating tool. "[C]onsider every mention of your brand for potential use ...
  Community, Email Marketing, Social Media, Testimonials, Twitter
• Five Twitter Sentiment-Tracking Tools for Any Budget
  If Twitter feels like a jungle, that's because it is. It's raw, real-time data that never stops. Now, you wouldn't wander alone into the wilderness without guidance, would you? Well, ...
  Social Media, Twitter, Web Analytics
• Are You Getting Twitter Right?
  "Building a brand through social strategies doesn't happen overnight," writes Maria Pergolino at Marketo's blog, "it requires a sustained commitment using effective strategies for engagement and relationship building." Even as ...
  Marketing Strategy, Small Business, Social Media, Twitter
• Don't Take the Twitter Joke Too Far
  On February 3, Kenneth Cole used Twitter to send the following message: "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online ...
  Brand Equity, Humor, Small Business, Twitter
• Three Ways to Get Valuable Links From Influencers
  "The most successful websites may start with an aggressive initial push to obtain links," writes Samantha Wells at the Daily SEO Tip blog, "but afterwards, it is inevitably the case ...
  Links, Search Engine Marketing, Social Networking, Twitter
• Using Twitter for B2B Marketing: Five Key Action Tips
  At the Mi6 blog, Chris Herbert praises the weekly Twitter chat sessions hosted by Philadelphia's Jeremy Victor that Herbert and his B2B colleagues regularly attend. "These sessions are a tremendous ...
  B2B Marketing, Customer Engagement, Twitter
• Using Twitter to Calm Complaints
  With an article proclaiming "the democracy of fine dining," USA Today recently covered a growing trend of restaurants using Twitter to improve diner experiences and expectations. Among companies like Chipotle and ...
  Customer Experience, Marketing Tips, Twitter, Word-of-Mouth
• Four Ways to Gather Intel via Twitter
  "[T]here's more to Twitter than amassing followers and broadcasting your latest news," writes Ryan Holmes at MarketingProfs. "The real-time conversations that fill the Twitterverse offer an abundance of market insight ...
  Brand Ambassadors, Keywords, Marketing Analytics, Measurement, Twitter
• Four Ways to Go B2B-Social on Twitter
  "For some B2B marketers, Twitter isn't intuitive," notes Ardath Albee in a recent post at the Marketing Interactions blog. "I could come up with a list of reasons why not, ...
  B2B Marketing, Marketing Tips, Sales, Social Media, Twitter
• How to Use Twitter to Boost Buzz, Sales and Engagement
  In September, UNIQLO UK launched Lucky Counter, a piece of marketing genius that compelled users to Tweet about the company's products. Each time they did, the products got more appealing. How? Lucky ...
  Customer Engagement, Social Media, Twitter