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Experiential Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.
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The New Branding: Five Tips for Creating Shareable Brand ExperiencesPeter BeckToday, branding is not about slapping logos on various media. To grow, your brand needs to be providing consumers with disruptive—that is, memorable and sharable—experiences.
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Taking Experiential Marketing Beyond Events and the Tradeshow FloorBrett HymanUnlike passive forms of marketing, experiential is an active, multidimensional vehicle that connects with customers on a deeper, more emotional level.
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Eight Steps to Tie Sales Figures Back to Your Experiential Marketing Campaigns [Infographic]Laura ForerDo you know how well your experiential marketing campaigns are performing? Many marketers don't, but these tips can help you set key metrics and see ROI.
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How to Use Gamification and Technology for a Better Experiential Marketing CampaignBrett HymanGamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns.
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Six Pitfalls to Avoid in Your Next Experiential Marketing Campaign [Infographic]Laura ForerLive marketing experiences can be effective in giving your customers memorable and relevant experiences—but only when they are done right. Check out these six things not to do next time ...
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Seven Ways to Maximize Social Media This Holiday SeasonPaul HermanMarketers and retailers have a huge opportunity on social media during the holidays. Being prepared for the holiday rush is a huge advantage, but some brands can easily fall behind ...
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How XR (AR and VR) Applications Are Changing MarketingShawna RyanNew XR (AR/VR) experiences built by businesses across the globe are creating singular worlds in which consumers can connect with products, ideas, and brand ideals in a more meaningful, "tangible" ...
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Don't Make a Titanic Mistake: Bigger Experiences Aren't Always Better in Experiential MarketingSteve RandazzoWhen planning an experiential marketing campaign, it can be tempting to sink a titanic budget into the splashiest one-day event ever conceived, but that single-minded pursuit of buzz is risky. ...
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Seven Ways to Stand Out in, and Benefit From, the Experience EconomyKrystal Putman-GarciaThe experience economy gives us the opportunity to do more than just sell goods and services; we can now create unique memories and experiences for our customers—and in the process ...
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Operation FOMO: Three Ways to Turn Customer Envy Into EngagementJeff SnyderNo matter your audience, their fear of missing out (FOMO) can work marketing magic for you, especially in the age of social media. But beware: If you don't make use ...
Experiential Marketing: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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How to Go Beyond Just Telling Your Brand Story: Christian Lachel on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneChristian Lachel shares his secrets to building lasting customer relationships through emotionally evocative brand experiences that increase loyalty and drive revenue. He and his team at BRC Imagination Arts have created some of the world's most memorable brand experiences.
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Why Millennials Ignore Your Marketing (and How to Fix That): Matt Britton on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMillennials are masters at tuning out marketing messages, but you can connect with this elusive demographic: You just need a different approach. YouthNation author Matt Britton explains how to engage today's youth.
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Power Up Through Experiential Marketing: Shell's Chris Hayek Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneChris Hayek, director of global brand management for Shell Lubricants, explains his approach to integrated marketing, communicating innovation, and creating experiences that bring the brand to life for consumers.
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Finding Your Niche With 'Fractal Marketing': Andrew Davis Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMarketing expert and bestselling author Andrew Davis talks about niche marketing, brand partnerships, and ways nonprofits can get free marketing advice.
Experiential Marketing: Online seminar broadcasts from the best minds in marketing
- Create Meaningful Experiences for Your Brandwith Brian SolisIn this PRO seminar, Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. We'll explain why the future of business is experiential and show you how to create and cultivate meaningful experiences.
Experiential Marketing: Marketing downloads for the busy professional
- Engage Customers and Generate Leads With Interactive ContentThis 27-page guide will answer all your questions about interactive content. It'll show you that it's about more than just games. It may even inspire you to "interactivate" your own content and engage your readers.
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How-to Articles
The Mobile Opportunity: Recognizing the Power of Apps and the ... by Lexi Sydow
How Retailers Should Approach AI and Big Data During Holiday ... by Dean Abbott
How Small Businesses Can Hit a Home Run This Holiday Shopping ... by Maria Melo
Goodbye Funnel, Hello Flywheel: How to Build the New Customer ... by Christi Olson
The Formula for a Can't-Fail Message Strategy (And Why ... by Lawson Abinanti