Experiential Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• Don't Make a Titanic Mistake: Bigger Experiences Aren't Always Better in Experiential MarketingSteve Randazzo
  When planning an experiential marketing campaign, it can be tempting to sink a titanic budget into the splashiest one-day event ever conceived, but that single-minded pursuit of buzz is risky. ...
  Customer Acquisition, Customer Experience, Experiential Marketing, Marketing Strategy, Promotions, Sales
• Seven Ways to Stand Out in, and Benefit From, the Experience EconomyKrystal Putman-Garcia
  The experience economy gives us the opportunity to do more than just sell goods and services; we can now create unique memories and experiences for our customers—and in the process ...
  Brand Loyalty, Branding, Conferences, Customer Experience, Customer Loyalty, Customer Relationships, Experiential Marketing, Influencer Marketing, Marketing Strategy, Social Media
• Operation FOMO: Three Ways to Turn Customer Envy Into EngagementJeff Snyder
  No matter your audience, their fear of missing out (FOMO) can work marketing magic for you, especially in the age of social media. But beware: If you don't make use ...
  Customer Behavior, Customer Engagement, Customer Relationships, Engagement, Experiential Marketing, Social Media, Tradeshows/Events
• Four Ways to Measure Your Experiential Marketing CampaignJeff Snyder
  Marketers have tended to shy away from integrating experiential campaigns into their marketing strategies because, until recently, demonstrating impact was difficult or next to impossible. But no longer!
  Customer Engagement, Customer Experience, Engagement, Experiential Marketing, Marketing Strategy, Measurement, ROI, Tradeshows/Events
• How to Gain Credibility Among Millennials: Three Quick Show-and-Tell TipsMatt Langie
  Millennial consumers have particularly high expectations. Having grown up with the Web and smartphones, they're also highly visual. You need to show them that your brand is worthy of their ...
  Content, Customer Behavior, Customer Relationships, E-Commerce, Engagement, Experiential Marketing, Millennials
• Four Common Mistakes That Will Kill Your Next Experiential Marketing CampaignSteve Randazzo
  Established brands can likely withstand experiential marketing flops because customers can fall back on previous positive brand experiences. Not so for new brands or product lines: A negative customer experience ...
  B2C, Customer Engagement, Customer Relationships, Experiential Marketing, Marketing Strategy, Retail Marketing
• How Businesses Are Using Events to Reach CustomersAyaz Nanji
  Conferences, tradeshows, and webinars are the top three event types that businesses take part in to engage with current or potential customers, according to a recent report from Demand Metric.
  Customer Acquisition, Customer Relationships, Experiential Marketing, Research Summaries, Survey Data
• Six Takeaways From a TEDx Event: Experiential Marketing Done RightMagdalena Georgieva
  Those of us who spend a significant amount of time watching online video are likely smitten with the inspirational TED talks. But the local TEDx events are equally enchanting, and ...
  Content, Creativity, Experiential Marketing, Marketing Tips, Tradeshows/Events

Experiential Marketing: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• How to Go Beyond Just Telling Your Brand Story: Christian Lachel on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Christian Lachel shares his secrets to building lasting customer relationships through emotionally evocative brand experiences that increase loyalty and drive revenue. He and his team at BRC Imagination Arts have created some of the world's most memorable brand experiences.
  B2B Marketing, Brand Management, Customer Loyalty, Customer Relationships, Experiential Marketing, Marketing Smarts, Marketing Strategy
• Why Millennials Ignore Your Marketing (and How to Fix That): Matt Britton on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Millennials are masters at tuning out marketing messages, but you can connect with this elusive demographic: You just need a different approach. YouthNation author Matt Britton explains how to engage today's youth.
  Experiential Marketing, Marketing Smarts, Marketing Strategy, Millennials, Social Media
• Power Up Through Experiential Marketing: Shell's Chris Hayek Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Chris Hayek, director of global brand management for Shell Lubricants, explains his approach to integrated marketing, communicating innovation, and creating experiences that bring the brand to life for consumers.
  Brand Awareness, Brand Positioning, Creativity, Experiential Marketing, Integrated Marketing, Marketing Smarts, Marketing Strategy, Measurement, Metrics, Public Relations
• Finding Your Niche With 'Fractal Marketing': Andrew Davis Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Marketing expert and bestselling author Andrew Davis talks about niche marketing, brand partnerships, and ways nonprofits can get free marketing advice.
  Brand Management, Experiential Marketing, Marketing Smarts, Marketing Strategy, Segmentation

Experiential Marketing: Online seminar broadcasts from the best minds in marketing

• Create Meaningful Experiences for Your BrandBroadcast on 4/21/2016 with Brian Solis
  In this PRO seminar, Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. We'll explain why the future of business is experiential and show you how to create and cultivate meaningful experiences.
  Creativity, Customer Experience, Customer Retention, Customer Satisfaction, Customer Service, Experiential Marketing

Experiential Marketing: Marketing downloads for the busy professional

• Engage Customers and Generate Leads With Interactive Content
  This 27-page guide will answer all your questions about interactive content. It'll show you that it's about more than just games. It may even inspire you to "interactivate" your own content and engage your readers.
  Content Marketing, Creativity, Customer Engagement, Engagement, Experiential Marketing, Interactive Marketing, Lead Generation