Experiential Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• The New Branding: Five Tips for Creating Shareable Brand ExperiencesPeter Beck
  Today, branding is not about slapping logos on various media. To grow, your brand needs to be providing consumers with disruptive—that is, memorable and sharable—experiences.
  Brand Awareness, Brand Management, Brand Positioning, Branding, Customer Experience, Experiential Marketing, Word-of-Mouth
• Taking Experiential Marketing Beyond Events and the Tradeshow FloorBrett Hyman
  Unlike passive forms of marketing, experiential is an active, multidimensional vehicle that connects with customers on a deeper, more emotional level.
  Customer Engagement, Experiential Marketing, Tradeshows/Events
• Eight Steps to Tie Sales Figures Back to Your Experiential Marketing Campaigns [Infographic]Laura Forer
  Do you know how well your experiential marketing campaigns are performing? Many marketers don't, but these tips can help you set key metrics and see ROI.
  Experiential Marketing, Metrics, ROI
• How to Use Gamification and Technology for a Better Experiential Marketing CampaignBrett Hyman
  Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns.
  Customer Experience, Customer Relationships, Experiential Marketing, Gamification
• Six Pitfalls to Avoid in Your Next Experiential Marketing Campaign [Infographic]Laura Forer
  Live marketing experiences can be effective in giving your customers memorable and relevant experiences—but only when they are done right. Check out these six things not to do next time ...
  Customer Engagement, Customer Experience, Experiential Marketing, Influencer Marketing, Marketing Strategy, ROI, Social Media, Technology
• Seven Ways to Maximize Social Media This Holiday SeasonPaul Herman
  Marketers and retailers have a huge opportunity on social media during the holidays. Being prepared for the holiday rush is a huge advantage, but some brands can easily fall behind ...
  Advertising, Experiential Marketing, Promotions, Social Media, Targeting
• How XR (AR and VR) Applications Are Changing MarketingShawna Ryan
  New XR (AR/VR) experiences built by businesses across the globe are creating singular worlds in which consumers can connect with products, ideas, and brand ideals in a more meaningful, "tangible" ...
  Augmented Reality, Experiential Marketing, Virtual Reality
• Don't Make a Titanic Mistake: Bigger Experiences Aren't Always Better in Experiential MarketingSteve Randazzo
  When planning an experiential marketing campaign, it can be tempting to sink a titanic budget into the splashiest one-day event ever conceived, but that single-minded pursuit of buzz is risky. ...
  Customer Acquisition, Customer Experience, Experiential Marketing, Marketing Strategy, Promotions, Sales
• Seven Ways to Stand Out in, and Benefit From, the Experience EconomyKrystal Putman-Garcia
  The experience economy gives us the opportunity to do more than just sell goods and services; we can now create unique memories and experiences for our customers—and in the process ...
  Brand Loyalty, Branding, Conferences, Customer Experience, Customer Loyalty, Customer Relationships, Experiential Marketing, Influencer Marketing, Marketing Strategy, Social Media
• Operation FOMO: Three Ways to Turn Customer Envy Into EngagementJeff Snyder
  No matter your audience, their fear of missing out (FOMO) can work marketing magic for you, especially in the age of social media. But beware: If you don't make use ...
  Customer Behavior, Customer Engagement, Customer Relationships, Engagement, Experiential Marketing, Social Media, Tradeshows/Events

Experiential Marketing: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• How to Go Beyond Just Telling Your Brand Story: Christian Lachel on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Christian Lachel shares his secrets to building lasting customer relationships through emotionally evocative brand experiences that increase loyalty and drive revenue. He and his team at BRC Imagination Arts have created some of the world's most memorable brand experiences.
  B2B Marketing, Brand Management, Customer Loyalty, Customer Relationships, Experiential Marketing, Marketing Smarts, Marketing Strategy
• Why Millennials Ignore Your Marketing (and How to Fix That): Matt Britton on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Millennials are masters at tuning out marketing messages, but you can connect with this elusive demographic: You just need a different approach. YouthNation author Matt Britton explains how to engage today's youth.
  Experiential Marketing, Marketing Smarts, Marketing Strategy, Millennials, Social Media
• Power Up Through Experiential Marketing: Shell's Chris Hayek Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Chris Hayek, director of global brand management for Shell Lubricants, explains his approach to integrated marketing, communicating innovation, and creating experiences that bring the brand to life for consumers.
  Brand Awareness, Brand Positioning, Creativity, Experiential Marketing, Integrated Marketing, Marketing Smarts, Marketing Strategy, Measurement, Metrics, Public Relations
• Finding Your Niche With 'Fractal Marketing': Andrew Davis Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Marketing expert and bestselling author Andrew Davis talks about niche marketing, brand partnerships, and ways nonprofits can get free marketing advice.
  Brand Management, Experiential Marketing, Marketing Smarts, Marketing Strategy, Segmentation

Experiential Marketing: Online seminar broadcasts from the best minds in marketing

• Create Meaningful Experiences for Your BrandBroadcast on 4/21/2016 with Brian Solis
  In this PRO seminar, Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. We'll explain why the future of business is experiential and show you how to create and cultivate meaningful experiences.
  Creativity, Customer Experience, Customer Retention, Customer Satisfaction, Customer Service, Experiential Marketing

Experiential Marketing: Marketing downloads for the busy professional

• Engage Customers and Generate Leads With Interactive Content
  This 27-page guide will answer all your questions about interactive content. It'll show you that it's about more than just games. It may even inspire you to "interactivate" your own content and engage your readers.
  Content Marketing, Creativity, Customer Engagement, Engagement, Experiential Marketing, Interactive Marketing, Lead Generation