B2C

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• A Market Research Survey on a Shoestring Budget: How I Did ItAsh Moosa
  I'm a solo-preneur and a guy, and I run a women's jewelry and accessories store. I needed data to understand women's jewelry-buying habits. So I designed a survey, ran a ...
  B2C, Blogging, Customer Acquisition, Customer Insight, E-Commerce, Market Research, Promotions, Research, Retail Marketing, Surveys
• Facebook's News Feed, SXSW, LinkedIn, Prollie, Hashtag How-To... Week in Social Media #SocialSkimAngela Natividad
  Facebook's new News Feed, SXSW tips, tools for managing LinkedIn leads and gathering Twitter data, how-tos for hashtags and social branding, a study on social business, women and teens demographics, ...
  Advertising, B2B Marketing, B2C, Branding, Demographics, Digital Marketing, Digital Theory, Facebook, Google+, LinkedIn, Social Business, Social Media, Social Networking, SocialSkim, Twitter, YouTube
• The Five Big Problems of Big DataGerardo A. Dada
  The idea of unlimited customer insights, in real time, guiding every decision, is attractive. But before you embark on a Big Data project, separate the buzz from the reality of ...
  B2C, Business Intelligence, Customer Insight, Data, Digital Theory, E-Commerce, Marketing Analytics, Measurement, Metrics, Personalization, Retail Marketing
• Increase the Value of Your Facebook CommunityJeff Herzog
  Facebook presents a robust opportunity for your to reach potential and current customers. If used correctly, it increases brand awareness and advocacy, lowers service costs, and drives loyalty and incremental ...
  Ad Copy, Advertising, B2C, Brand Awareness, Community, Content, Content Marketing, Customer Engagement, Digital Marketing, Facebook, Nonprofits, Social Media, Social Networking
• Want Effective Calls to Action? Use 'Action Trains'Alex Becker
  The most difficult task in marketing is to get people to take the action you want them to take. But once they have, getting them to take one more is ...
  B2C, Customer Acquisition, Customer Behavior, Customer Engagement, Direct Marketing, E-Commerce, Email Marketing, Facebook, Inbound Marketing, Lead Generation, Sales, Website Design
• New Google AdWords 'Offer Extensions': Five Tips to Make Them Work for YouLarry Kim
  Offer Extensions are a new ad format Google is rolling out to AdWords advertisers, who can now add a coupon or discount to their Google search ad, merging special offers ...
  Advertising, B2C, E-Commerce, Google, Local Marketing, Location-Based Marketing, Measurement, Metrics, PPC Campaigns, Promotions, Search Engine Marketing
• Ya Gotta Have PersonalityElaine Fogel
  MarketingProfs blogger Elaine Fogel discusses how important personality is now in business world. It's not about BS, it's about open, honest engagement.
  B2C, Content, Engagement
• White Papers, Lead Gen, New Rules of PR and Marketing!Nettie Hartsock
  This conference has flown by and by all accounts (all the smiling attendees) has really been a great success. Here are some quick tidbits and insights from today's Michael Stelzner ...
  B2C, Content, Facebook
• Is Social Media More Difficult in B2B Than B2C?Paul Dunay
  Http://www.mpdailyfix.com/images/web2.jpg
  B2C, Content
• 'Stopwatch Marketing': Synchronizing Marketing Strategies with Customers' Shopping StylesElaine Fogel
  Understanding your customers' shopping styles is the most important (yet overlooked) thing you need to know in order to succeed in selling your product or service to them. That's what ...
  B2C, Content