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• How to Create Blockbuster YouTube Channel Success in Any Niche--No Matter How 'Boring'Ayelet Weisz
  How can you develop a YouTube channel that stands out? It so happens that successful business channels have qualities in common that anyone can replicate. Do so, and you'll be ...
  Advertising, B2C, Branding, Content, Content Strategy, Customer Engagement, Videos
• #SocialSkim: How Facebook's Latest Algo Change Affects You, Plus 13 More Stories in This Week's RoundupChristian Neri
  Find out about Facebook's latest algo update and open-to-all livestreaming, and whether you've got access to Instagram's multi-account support test. Also: a cool lesson from GaryVee on how Snapchat benefits ...
  B2B Marketing, B2C, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Online Marketing, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• How to Increase Conversion Rate With Up-Selling, Cross-Selling, and Down-Selling MethodsShane Barker
  Being able to effectively increase your online conversion rate is among the major factors affecting the future success or failure of your business.
  B2C, Customer Acquisition, Customer Behavior, E-Commerce, Online Marketing, Pricing, Promotions, Retail Marketing
• Four Common Mistakes That Will Kill Your Next Experiential Marketing CampaignSteve Randazzo
  Established brands can likely withstand experiential marketing flops because customers can fall back on previous positive brand experiences. Not so for new brands or product lines: A negative customer experience ...
  B2C, Customer Engagement, Customer Relationships, Experiential Marketing, Marketing Strategy, Retail Marketing
• What Content Types Should You Create? [Infographic]Barry Feldman
  Determining what kinds of content your brand should create can be perplexing. The following infographic can help you make that decision.
  B2B Marketing, B2C, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, E-Books, Podcasting, Social Media, Videos, Web Content, Websites, White Papers
• A Legal FAQ for Online Retailers and MarketersDaniel R. Warner
  Online retailing is a booming business—as are concomitant scams. So let's review a few frequently asked questions about the legalities of e-tailing and online marketing.
  B2C, Digital Marketing, Mobile Marketing, Online Marketing, Retail Marketing, Testimonials, User-Generated Content
• Three Marketing and Customer Experience Trends You're Bound to See in 2016Chokdee Rutirasiri
  With the start of the year comes the opportunity to re-evaluate your marketing and customer-experience strategies—to plan how you can up your game in the year ahead. Here's what three ...
  B2C, Customer-Centric, Customer Experience, Marketing Strategy, Retail Marketing, Website Design
• Reaching Audiences Is Easy, Engaging Them Takes Relevance: 10 TipsPam Atkinson
  Targeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making ...
  Advertising, B2C, Content, Content Marketing, Customer Behavior, Google, Native Advertising, Social Analytics, Social Media, Targeting
• #SocialSkim: Digital Spaces Worth Exploring in 2016, Plus 11 More Stories in This Week's RoundupAngela Natividad
  New year, new social strategy? Find out what trends are guiding brands into the next few months. We'll also tell you about Twitter's new CTA buttons, Snapchat's leap into ad ...
  Advertising, B2B Marketing, B2C, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Marketing Strategy, Mobile Marketing, Retail Marketing, Sales, Social Media, SocialSkim, Twitter, Videos
• Five Forms of Interactive Content to Boost EngagementTom Whatley
  The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons.
  Advertising, B2B Marketing, B2C, Content, Content Marketing, Content Strategy, Lead Generation, Videos
• How a Growing Franchise Builds Its Brand Through Local MarketingSanket Patel
  National brands looking to capitalize on the "buying local" trend often rely on local affiliates—franchisees, dealers, etc.—to carry their marketing message to audiences. Here's how one franchise has been doing ...
  B2C, Local Marketing, Marketing Strategy, Services Marketing
• B2C Industries That Get the Most Engagement on Social MediaAyaz Nanji
  Automakers have the most engaged audiences on social media of any B2C industry, according to a recent report from TrackMaven.
  B2C, Digital Marketing, Facebook, Instagram, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• Marketers, You're Doing Mobile Wrong: Six Steps for Doing It RightEric Holmen
  Yes, responsive websites are important, but the real money is in connecting with—and converting—high-value customers... those who have already considered your product or service and are now calling you on ...
  B2C, Inbound Marketing, Mobile Marketing, Retail Marketing, Smartphones
• Seven Building Blocks of a Customer-Centric Marketing StrategyBobby Fan
  A campaign that focuses on your customers' values takes commitment and research. Building an accurate picture of those values and priorities, then acting on it, is hard but rewarding work.
  B2C, Customer Behavior, Customer-Centric, Customer Relationships, Customer Service, International Marketing, Market Research, Mobile Marketing, Research, Retail Marketing, Social Media
• How to Build Relationships With Customers You See Only Once a YearGeoff Smith
  Holiday sales are traditionally viewed as mere transactions with customers buying gifts once a year rather than as important interactions with potentially long-term, loyal customers. That's a lost opportunity.
  B2C, Customer Acquisition, Customer Behavior, Customer Loyalty, Customer Relationships, E-Commerce, Retail Marketing
• Are SMBs Expecting a Good Holiday Season and 2016?Ayaz Nanji
  Some 40% of B2C small and midsize business owners expect 2015 holiday revenue to exceed 2014 holiday revenue, according to a recent report from Constant Contact.
  B2C, Research Summaries, Sales, SMBs, Survey Data
• Learn From Casinos: Multicultural Marketing to Tap America's Growth MarketsLuba Tolkachyov
  Casinos have tapped into ethnic markets, but they aren't the only businesses that can benefit from doing so. Here are four things you should consider when driving growth through multicultural ...
  Advertising, B2C, Customer Acquisition, Demographics, International Marketing, Marketing Strategy
• How to Use Heuristics Marketing to Your AdvantageCam Secore
  Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (mental shortcuts that people use to form judgments and make decisions) to target their markets.
  Ad Copy, Advertising, B2C, Behavioral Marketing, Copywriting, Customer Behavior, Writing
• Seven Dramatic Ways E-Commerce Reviews Have Transformed Consumer Shopping HabitsStacy DeBroff
  E-commerce reviews have transformed shopping behavior—from how consumers approach a purchase to their confidence in the buying process... and much more.
  B2C, Content, E-Commerce, Retail Marketing, Smartphones, User-Generated Content
• What B2B E-Commerce Can Learn From B2CDarren Hill
  B2Bs should consider having the same selling best-practices that their B2C counterparts already mastered—or fear consumer abandonment for the better experience on the market.
  B2B Marketing, B2C, Customer Engagement, E-Commerce, Marketing Strategy, Sales