The Five Top Trends That Will Shape Influencer Marketing in 2018Ismael El-Qudsi
Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet ...
Traditions Invented by Businesses to Make Money [Infographic]Laura Forer
Rudolph the Red-Nosed Reindeer, Santa's big red suit, and even your diamond wedding ring—all popular thanks to marketers. See more ways creative marketers have contributed to modern culture in today's ...
'Tis the Season for Data: Holiday Shopping Trends and Predictions [Infographic]Laura Forer
What are consumers buying for the holidays this year? This infographic explores buying habits from past years to predict how consumers will spend in 2017.
Consumer-Bank Marketing: Types of Messaging Customers Want [Infographic]Laura Forer
Bank customers want personalized ads across channels, according to a report that asked consumers their thoughts on how banks advertise online. Check out the infographic for more tips on how ...
2018 B2C Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
B2C marketers are becoming more successful with content marketing, but many report their organizations don't have realistic expectations about what content marketing can achieve. See what else the annual study ...
20 Reasons to Double-Down on Customer Loyalty [Infographic]Laura Forer
Acquiring new customers may be exciting, but keeping the ones you have is more profitable. Check out today's infographic for 20 reasons you may want to focus your marketing efforts ...
The State of E-Commerce in Fast-Moving Consumer Goods [Infographic]Laura Forer
Fast-moving consumer goods (AKA consumer packaged goods) e-commerce growth is outpacing offline growth. See which industries are most affected and how CPG brands can stand out in an increasingly competitive ...
Triple Your Instagram Followers in 10 Steps [Infographic]Laura Forer
Instagram remains popular, yet the social platform is still something of a mystery for many marketers. To learn how to set up and use your brand's Instagram account to gain ...
Why Marketers Should Care About Identity Resolution: Your Customers Have Many Faces
What exactly is identity resolution, and why does it matter to you as a B2C marketer? It may sound outrageous, but your company's most loyal customers have, on average, six ...
Amazon vs. Alibaba: Which Is Winning the E-Commerce Wars? [Infographic]Laura Forer
Across the globe, two retail giants rule online shopping. But their markets are different, and their strategies for growth vary as well. Check out today's infographic for the scoop on ...
#SocialSkim: Twitter Doubles Character Limit, Facebook Rolls Out Messenger 2.2: 11 Stories This WeekChristian Neri
Twitter doubles tweet character limit (and the surprising result); new features for brands in Messenger 2.2; Facebook's polls for users and pages; Snap looks to algorithmic feed to solve its ...
, Customer Behavior
, Marketing Strategy
, Social Media
Email vs. SMS: Battle of the Heavyweights [Infographic]Laura Forer
Which channel would win in a head-to-head contest? Today's infographic pits email against SMS messages to see which has more volume and engagement, and which people prefer to receive.
10 Tips to Organically Market Your Brand on Instagram [Infographic]Laura Forer
Although you can pay to promote your brand's Instagram's posts, it is also possible to grow an Instagram account organically. These tips offer ideas for how to keep followers engaged ...
Three Steps to Providing Stellar Customer Experiences In-Store [Infographic]Laura Forer
As we approach the holiday season and shoppers head into malls and stores, keeping up customer service becomes extra important. Here's how you can make sure your store provides service ...
Five Tips to Avoid a Halloween Marketing Horror Story [Infographic]Laura Forer
Boo! It's Halloween, so we've got a fun reminder of some scary ways your email campaigns can end up unread, deleted, or—perhaps most terrifying of all—in the spam filter. Avoid ...
How to Use Instagram to Engage With Your Audiences IntelligentlyMeenakshi Venugopal
Welcome to the world of Instagram—an immensely creative and engaging platform where you can connect with millions of users and promote your brand effectively. Read on for salient pointers on ...
Email for Retail: Three Opportunities Despite the Retail 'Apocalypse'Paul Mandeville
As we near the end of 2017, retail faces significant profitability issues. In turn, marketers are facing pressure to capture and retain customer attention, and they're resorting to flashy new ...
Holiday Email Marketing Trends and Tips for 2017 From the ExpertsKevin George
There's plenty of autumn left, but the holiday season is fast approaching. You might think you still have lots of time to launch your holiday email marketing campaign, but now ...
Omnichannel Study: Now's Your Chance to Get Ahead of the Competition for the Holidays
Most B2C marketers aren't capable of approaching omnichannel just yet, so it's a huge opportunity for your brand to stand out from the crowd. Learn more about taking your marketing ...
Machine-Learning and Artificial Intelligence: The Difference, and What They're For [Infographic]Laura Forer
Machine-learning and artificial intelligence are still growing technologies—and they aren't just passing trends. Check out the infographic to see how ML and AI are helping B2B and B2C marketers alike.