Career Management

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• The Cost of Running a Marketing Automation Team [Infographic]Laura Forer
  The cost of implementing a marketing automation solution in your organization goes beyond the technology. See how much the people on a marketing automation team cost as well.
  Career Management, Chief Marketing Officer, Management, Marketing Automation, Marketing Planning, Marketing Strategy, ROI, Technology
• How to Stay Relevant as a Marketer in a Crazy Martech WorldJennifer Smoldt
  In an age of algorithms and artificial intelligence, marketers don't just need to be tech-savvy... they need to be tech-everything. That may sound like an exaggeration, but have you looked ...
  Career Management, Digital Marketing, Marketing Automation, Marketing Strategy, Technology
• Four Career Lessons for Would-Be CMOs and CEOsClare Pearson
  A panel of senior business leaders at the MarketingProfs B2B Forum discussed their careers and offered advice on the path from modern marketer to CMO or CEO. These four common ...
  Career Management, Chief Marketing Officer, Management, Personal Branding
• The Ultimate LinkedIn Cheat Sheet [Infographic]Laura Forer
  LinkedIn does much more than merely store your job profile. You can use the platform to make more connections, keep track of your relationships, build your career credibility, and much ...
  Career Management, LinkedIn, Personal Branding, SEO, Social Media
• Marketing and Advertising Executives' Hiring Plans for 2017Ayaz Nanji
  Most marketing and advertising executives expect to keep their staff size unchanged in the first half of 2017 (1H17), according to recent research from The Creative Group.
  Career Management, Management, Research Summaries, Survey Data
• How the Role of the CMO Is ChangingAyaz Nanji
  Chief marketing officers are increasingly being held responsible for growth strategies and revenue generation within their companies, according to recent research from the CMO Council and Deloitte.
  Career Management, Chief Marketing Officer, Management, Marketing Strategy, Research Summaries, Survey Data
• Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance ManagementJames Thomas
  Ask B2B marketers to identify what they are focused on, year after year, and they will say "revenue." Enter marketing performance management. As we enter 2017, five key changes will ...
  B2B Marketing, Career Management, Chief Marketing Officer, Management, Marketing Budgets, Marketing Operations, Marketing Strategy, ROI, Sales
• What Type of Leader Are You? [Infographic]Laura Forer
  Everyone has their own built-in approach to leading others. Do you know what yours is?
  Career Management, Management
• 'It's OK to Be Terrible' and Other Affirmations for the Frustrated WriterJosh O'Dell
  Writing isn't supposed to be easy. But that doesn't mean it has to be painful. Here are a few things I do to power through. Call it a list of ...
  Career Management, Content, Creativity, Writing
• Four Ways to Select the Right Conference for You to AttendAlan George
  Never sit through another irrelevant keynote again... Learn how to spot the next big-name speakers—and gain truly useful information—instead of paying too much for the same-old faces.
  Career Management, Conferences, Content, Tradeshows/Events
• What Makes Employees Happy at Work? [Infographic]Ayaz Nanji
  Employees who feel proud of their organizations are three times more likely to be happy at work than employees who do not feel proud of their organizations, according to recent ...
  Career Management, Management, Research Summaries, Survey Data
• Marketers' Top Work Motivators, Productivity Killers, and Office IrritationsAyaz Nanji
  Why do marketers work? What keeps them motivated? To find out, Workfront surveyed 202 marketers who work for US companies with more than 500 employees.
  Career Management, Management, Research Summaries, Survey Data
• What Motivates, Challenges, and Infuriates Office Workers [Infographic]Ayaz Nanji
  The number of workers in the United States who say they experience conflict with other teams in their office has risen over the past two years, according to recent research ...
  Career Management, Management, Research Summaries, Survey Data
• Five Solid Reasons for Adopting Video Chat at Your CompanySilky Sinha
  Boost your company's productivity and keep costs down by using video chat. Check out these reasons why using video regularly at your company makes sense.
  Career Management, High-Tech Marketing, Management, Sales, Videos
• 10 Ways to Make Your Marketing Meetings More Productive [Infographic]Verónica Jarski
  Most marketers will be involved in about eight meetings per week. These tips can help you cut down on unnecessary meetings and get the most out of existing ones.
  Career Management, Management, Time Management
• Creative or Analytical? Marketers Must Now Be BothAdele Sweetwood
  As a marketer, you can no longer be either creative or analytical. You need to be both if your marketing is to be successful.
  Career Management, Management
• 2017 Marketing Salary Guide: Pay Forecasts for Brand and Agency PositionsAyaz Nanji
  The average starting salary for marketing and advertising jobs is expected to increase 3.6% in 2017, according to recent research from The Creative Group.
  Career Management, Management, Marketing Budgets, Research Summaries
• How to Improve Your Presentation Before You Even Open PowerPointAlexAnndra Ontra
  PowerPoint files, and the information contained within them, are a valuable business (not just marketing or sales) asset. Presentation management unlocks the value of that asset, empowering everyone to make ...
  Career Management, Content, Marketing Operations, PowerPoint, Presentations, Sales
• The 15 Best Job Markets for Digital MarketersAyaz Nanji
  San Francisco and Seattle are the cities in the United States with the strongest job markets for digital marketers, according to a recent report from MarketPro.
  Career Management, Digital Marketing, Interactive Marketing, Research Summaries
• The Most In-Demand Marketing SkillsAyaz Nanji
  Technical skills related to data analysis are most in demand by employers who want to fill marketing jobs, but few candidates with with those abilities are available, according to recent ...
  Career Management, Data, Digital Marketing, Management, Research Summaries