Career Management

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• Three New Roles That Every Marketer Must PlayKevin Lindsay
  Once upon a time, marketers were just marketers. Now, they're being asked to adopt new roles. Here's a look at three of those roles.
  Career Management, Management
• Five Tips for Finding the Right Editor for Your Business BookJacqui Pretty
  A book is the ultimate business card... but only if you do it right. Unfortunately, many entrepreneurs (and others) don't, especially because they don't account for editing.
  Career Management, Content, Hiring Outside Resources, Writing
• What Marketers Look for in Entry-Level CandidatesAyaz Nanji
  What are the key things senior marketers look for in creative (i.e., non-technical) entry-level job candidates?
  Career Management, Management, Research Summaries, Survey Data
• Marketing Technologists: Who They Are and Why They Matter [Infographic]Ryan Hadfield, Rachel Martinez
  Marketing technologists play a vital role in B2B marketing. Here's a look at why marketing technologists matter today and why they will be needed even more in the near future.
  B2B Marketing, Blog Comments, Career Management, Data, Technology
• How Gender-Diverse Is the Digital Marketing Industry?Ayaz Nanji
  More than two-thirds of online marketers are men, and that proportion is even higher in many technical roles, according to a report from Moz.
  Career Management, Management, Marketing Strategy, Research Summaries, Survey Data, Women
• Marketing Project Musts: Stay Organized With These Five TipsRachel Haim Hadas
  Multiple clients with multiple projects, all with multiple deadlines... Whether you are approaching a new product launch, a website redesign, or any other project, here are a few ways to ...
  Career Management, Marketing Automation, Marketing Operations, Marketing Planning, Project Management
• How to Get Marketing Help When You Need ItElaine Fogel
  Does your small business have marketing and branding needs but not enough money to hire an agency or a consultant? Don't fret, you have many options to ensure you get ...
  Career Management, Hiring Outside Resources, Marketing Operations, Marketing Strategy, Research, Small Business, Strategy, Webinars
• What Salespeople Need to Know to Stay Relevant in Digital MarketingMark Ruthfield
  Technology doesn't signal the death of the B2B salesperson... It signals the rebirth of the evolved, modern salesperson. Here's what you need to know to keep evolving.
  B2B Marketing, Career Management, Customer Engagement, Data
• The 25 Best Cities in the US for ProfessionalsAyaz Nanji
  Which cities in the United States make the best destinations for career-oriented professionals? Where should job seekers consider moving to?
  Career Management, Research Summaries
• Avoid a Zero-Based Budget by Driving Growth as a Marketing Center of ExcellenceLaura Patterson
  Marketing budgets are already on the chopping block, even though CFOs say better top- and bottom-line growth requires sales and marketing. We need to prove our value by turning Marketing ...
  Career Management, Management, Marketing Operations, Marketing Strategy, Measurement
• Three Steps for Using Your Competitors' Media Coverage to Boost Your Own VisibilityMatt Walker
  Does it frustrate you when your TV screen fills with your competitor's face as he relates pertinent industry insights studded with self-deprecating chuckles? Don't get mad, get even.
  Brand Awareness, Business Intelligence, Career Management, Local Marketing, Press Releases, Public Relations, Social Media, Thought Leadership
• Construct a Rocking Marketing Team [Infographic]Verónica Jarski
  Is your marketing team rocking it? A stellar team is made up of strong talent willing to collaborate to drive audiences wild. Here's a look at the various roles of ...
  Career Management, Content, Management, Public Relations
• Nine Ways to Have More Effective Meetings [Infographic]Verónica Jarski
  Think meetings are boring, unnecessary wastes of time? Then you're doing them wrong. Check out these tips for making meetings productive.
  Career Management, Management, Time Management
• The 25 Most In-Demand Skills on LinkedIn [Infographic]Ayaz Nanji
  LinkedIn members who listed cloud- and distributed-computing skills on their profiles were the most sought-after users by employers last year, according to a recent report from the social network.
  Career Management, LinkedIn, Research Summaries
• Nine Things Every Successful Content Strategist UnderstandsMicah Pratt
  If you aspire to be a successful content strategist or marketer, here are nine things you should plan on learning—the sooner, the better!
  Career Management, Content, Content Marketing, Content Strategy, ROI, Search Engine Marketing, SEO
• Do Marketers Hug Their Coworkers and Clients?Ayaz Nanji
  It has become more acceptable over the past five years for marketers to greet coworkers they know well with a hug rather than a handshake, according to a recent report ...
  Career Management, Customer Relationships, Research Summaries, Survey Data
• Content Marketing Staffing in EnterprisesAyaz Nanji
  Some 27% of enterprise companies developed a global content strategy last year, and many say they now have at least one employee dedicated to overseeing content creation, according to a ...
  Career Management, Content Marketing, Research Summaries, Survey Data
• Nine Copywriter Woes: Mistakes to Avoid With Your CopywriterJennifer Smoldt
  Without even knowing it, you may be hindering project success and timelines. Knowing what makes your copywriter tick versus what ticks them off can mean all the difference between a ...
  Career Management, Content, Content Marketing, Copywriting, Creative Briefs, Hiring Outside Resources, Management, Web Content, Web Copy, Writing
• 10 Rapid-Fire Tips for Writing 2,500 Words per HourMark Messick
  Writing 2,500 words per hour is possible. It's not even that hard. I do it regularly. You can, too.
  Career Management, Content, Copywriting, Web Content, Writing
• The Marketing and Advertising Hiring Forecast for 2016Ayaz Nanji
  Most marketing and advertising executives in the United States plan to maintain the size of their current staff in the first half of 2016 and only hire to replace vacated ...
  Career Management, Research Summaries, Survey Data