Collaboration

Topics » Articles » Collaboration

• Why Social, Mobile, and Email Are BFFs (Not Archenemies)Morgan Stewart
  The digital-marketing trifecta of social media, mobile, and email are fueling (not cannibalizing) one another. One clear example is the impact that smartphones are having on the use of email ...
  Collaboration, Email Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Social Media
• The Value of SaaS Isn't Just Lower CostPeter A. Cohen
  Build a value proposition for your SaaS solution that's supported by multiple legs, because there's danger in relying on a single strategic advantage over your competitors. In other words, it's ...
  Collaboration, Hiring Outside Resources, Marketing Smarter, Product Marketing, Value Propositions
• A 12-Step Guide for Driving Marketing Action With DataLaura Patterson
  Are you facing increasing pressure from your leadership team to justify your marketing decisions? Most marketers can no longer afford to make decisions based on intuition or gut feel. Today, ...
  Collaboration, Marketing Tips, Measurement, Segmentation
• Marketing Process as Art—Not!Mitchell Goozé
  Some marketing activities or processes (in reality, many business activities) require "artists" to produce the desired output. However, that by itself does not make the output art. The distinction is ...
  Collaboration, Management, Marketing Smarter, Metrics
• We Just Disagree
  "Several months ago I was meeting with a Director of Marketing Operations and we were reviewing their corporate lead qualification process," says Carlos Hidalgo in a post at the Annuitas ...
  Collaboration, Customer Acquisition, Lead Generation
• Achieving Relevance in Direct Digital Marketing: Overcoming Organizational ConstraintsBryce Marshall
  Organizational challenges can be the silent killer to achieving relevance in direct digital marketing, placing constraints on innovation and on the adoption of technology and best-practices, or limiting the manpower ...
  Collaboration, Direct Marketing, Management, Marketing Tips
• Don't Forget About The Enterprise: A Glimpse Of Enterprise 2.0Jacob Morgan
  MarketingProfs' Daily Fix blogger, Jacob Morgan, discusses Enterprise 2.0 and social media tools.
  Collaboration, Content
• All Together, Now, Brand!
  As the marketplace continues to change and evolve, there's a possibility that you've developed a new vision for your company and a new commitment to your industry. Perhaps, in the ...
  Branding, Collaboration, Recession
• Business Leaders Value Sales, Marketing Data Most
  Accurate and timely decision-making is a key component of creating competitive advantage, yet only 3% of business leaders describe their companies as "experts" in using business data to drive better ...
  Collaboration, Marketing Strategy, Recession, Research, Survey Data
• Planning an Online B2B CommunityNancy Strauss
  B2B communities are often aimed at highly specialized populations and may even be closed to outsiders. However, a growing number of enterprises regard their B2B communities as a secret weapon ...
  B2B Marketing, Case Studies, Collaboration, Community, Marketing Strategy, Social Media
• Clean Up Your Act
  The number of leads generated by an outbound-marketing campaign should closely resemble the number of real customer opportunities you have waiting for follow-up, and the type of leads should mirror ...
  Collaboration, High-Tech Marketing, Lead Generation, Sales
• The Brave New World of the Engaged WebAJ Harring
  We no longer use the Web just for browsing, we use it for doing: posting videos, creating content, sharing things, and connecting with people and organizations. Welcome to "the Engaged ...
  Collaboration, CRM, Customer Engagement, Customer Experience, Social Media, Web 2.0, Websites
• Marketers' Choice: Run With the Big Dogs, or Stay on the PorchTraci Gere
  Marketers need to establish and institutionalize the processes for drawing and communicating Marketing's impact, consistently and repeatedly. That means running with the "big dogs" in Finance, Sales, and the chief ...
  Collaboration, Marketing Tips, Measurement, ROI
• Protecting Corporate Brands One Keystroke at a TimeBill Unrue
  Brand identity is one of the most valuable assets that all organizations—from healthcare providers to financial institutions—seek to protect. But the ease of employee access to the Internet from the ...
  Brand Equity, Branding, Collaboration, Management
• Marketing-Performance Measurement Yields Competitive Advantage
  Companies that have fully embraced marketing-performance have marketing organizations that make a more positive impact on business—and are more likely to be market leaders—according to a study conducted by CMG ...
  Benchmarking, Collaboration, Marketing Smarter, Measurement, Research, Research Summaries
• Oh, so That's How It Works
  It's happening less often these days, but you probably still encounter executives or colleagues who have trouble wrapping their heads around newer technology—how something works, for instance, and what it ...
  Collaboration, Google, Marketing Analytics, Testing
• Marketing: Beware of 'Outkicking the Coverage'Laura Patterson
  Although football metaphors abound in business, this article explores the idea of "outkicking your coverage," which is when an overly strong player can actually be harmful to a team's performance. "Outkicking" ...
  Collaboration, Marketing Smarter, Marketing Tips, Product Management
• 11 Tips for Challenging Government-Marketing Myths and Reaching BuyersBecky Sheetz-Runkle
  Just as selling to government is different from selling to any other industry, marketing to government requires a distinct approach. Although there is no shortage of ways to reach government ...
  Case Studies, Collaboration, Measurement, Newsletters, Public Relations, Sales, Thought Leadership, White Papers
• Don't Be Guilty by Association
  You have a squeaky-clean opt-in list of subscribers who love the content you send—including highly relevant offers from your partners. But if you're using third-party content and templates (their HTML ...
  Collaboration, Email Marketing, Marketing Tips, Spam
• Live Together, Suffer Alone: Understanding the Cross-Channel Mix (and Why Yours May Not Be Working)Keith Kochberg
  Today's marketers are challenged to implement multiple techniques—from search to affiliate to media advertising and more—to achieve different results. Each channel has its own set of rules, its own potential ...
  Advertising, Channel Marketing, Collaboration, Market Research, Testing