Collaboration

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• When Competing With Your Own Customers Is OK—Vibram FiveFingers and Eigen ValuesStephen Denny
  Eigen values are what marketers use when we're doing our best work. Once we view everything that our brand does through the prism of eigen-value standards, it changes how ...
  Brand Positioning, Branding, Case Studies, Collaboration, Creativity, Marketing Smarter
• Marketing and Sales Alignment Pays Off in Recession
  Companies with strong alignment between marketing and sales departments have fared better during the economic recession, reporting higher levels of new customers, revenues, and customer retention than those with low ...
  Collaboration, Customer Retention, Recession, Research Summaries
• Three Good Reasons for Marketing Automation (and Three Bad Ones)Jep Castelein
  Marketing automation—one of the new buzzwords in marketing—bridges the gap between lead generation and the sales force. Its goal is to improve Sales and Marketing alignment by passing over only ...
  Collaboration, Lead Generation, Marketing Smarter, Newsletters, Sales
• How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 1M. P. Friedman
  This article originally addressed the seven worst marketing mistakes. But seven wasn't nearly enough. The list grew until it reached unlucky 13. Here are the first four.
  Brand Positioning, Collaboration, Marketing Strategy, Marketing Tips
• Tips for Protecting Profits in Down Times
  "Saving your budget (and keeping your team employed) in a down economy really boils down to one word: profit," writes Paul Stein in an article at MarketingProfs. "If you're not ...
  Collaboration, Recession, ROI
• Tell Me What You Really Think
  Unless you ask, you'll never know what a customer really thinks about your product or service. "By embracing a customer-feedback program," writes Carolyn Hall at MarketingProfs, "you can gain insight ...
  Collaboration, Customer-Centric, Marketing Analytics
• Shopper Marketing—So What's Keeping You?Alison Chaltas
  In today's consumer-goods industry, manufacturers and retailers alike are recognizing the value of developing an integrated understanding of the consumer and the shopper. Combining the voice of the shopper into ...
  Collaboration, Customer Experience, Marketing Strategy, Measurement, ROI, Surveys
• Why Must You Be So Difficult?
  The Brooks Group, where Tony Smith serves as national accounts manager, recently analyzed more than 12,000 sales interactions and concluded: "Selling is like being blindfolded, everything is pitch-black, and you ...
  B2B Marketing, Collaboration, Sales
• Around Here, Everybody's a Player
  It's no secret that link-building can help boost your bottom line and make your SEO efforts a whole lot easier. So, here's a thought: To help improve your site's organic visibility, ...
  Collaboration, Customer Engagement, Links, Search Engine Marketing, Social Media
• Seven Steps to Keep Your Brand Healthy and RelevantRoger Sametz, Tamsen McMahon
  You know you've been successful in building your brand when your constituents have taken ownership of it. Achieving that happy state of affairs requires working through an entire process. But ...
  Branding, Collaboration, Management, Market Research, Measurement
• Tap the Power of Customer FeedbackCarolyn Hall
  In 2010, there is no excuse for keeping your marketing insight languishing in a silo, away from your core business processes. Thanks to today's Web-based technologies, you have an unprecedented ...
  Brand Loyalty, Collaboration, CRM, Customer Engagement, Surveys
• Recession-Proof Marketing: From Cutting to Growing Your Budget in a Down EconomyPaul Stein
  Saving your budget (and keeping your team employed) in a down economy really boils down to one word: profit. If you're not making money, you're losing money—and that's never good ...
  Collaboration, Marketing Budgets, Marketing Tips, Recession, ROI
• Direct Digital Marketing: Powerful B2C Tools for B2B MarketersJosh Gordon
  Direct digital marketing solutions are no longer exclusive to B2C marketers. B2B marketers must demand more from their marketing partnerships because the transference of traditionally B2C marketing approaches to B2B ...
  B2B Marketing, Channel Marketing, Collaboration, Digital Marketing, Direct Marketing, Lead Generation
• Web-Metrics Express: What You Need to Know to Avoid MistakesPete Gaioni
  Approaching your website's analytics as a three-step process will allow you to not only understand the tools available and what they have to offer but also create a gauge by ...
  Collaboration, Marketing Tips, Measurement, Web Analytics, Websites
• Taken for a Ride
  We've all fallen for something when we should have known better. Gullibility is bad enough in our personal lives—but when it happens at work, jobs and profits might be on ...
  Collaboration, Sales, Small Business
• Why Salespeople Don't Like Your Customer-Reference Program (and What to Do About It)Joshua Horwitz
  With most large corporate purchases, the only way to get new customers to sign on is to let them hear directly from current customers who can speak about their experience ...
  Collaboration, Marketing Tips, Referrals, Sales
• We Want More of That Pie!
  When a salesperson talks budgets with a CEO, the chief's eyes may either light up or send sparks, depending on the news conveyed. But when a search marketer brings up ...
  Collaboration, Direct Marketing, Search Engine Marketing
• Meet-Cute
  Few of us look forward to meetings—especially when we consider what we won't accomplish while we spend a depressingly unproductive hour in that conference room down the hall. "Meetings are ...
  Collaboration, Small Business, Time Management
• Charm 'em Like Rhett and Scarlett
  Let's face it: If your marketing approach consists of sporadically touting your company's greatness via the overpopulated social mediaverse, you're about to get absolutely nowhere—except ignored. Or hated. Blacklisted, even.  Frustrated ...
  Collaboration, Customer Engagement, Social Media
• The Next Big Thing Is Already Here
  "In the technology industry," writes Morgan Stewart in an article at MarketingProfs, "we are constantly focused on the next big thing." And there's often an assumption that whatever comes next ...
  Collaboration, Digital Marketing, Email Marketing