Collaboration

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• Ask Customers What You Don't Do Well
  When you spend proverbial blood, sweat and tears building a small business, the last thing you probably want to do is ask customers what you're getting wrong. But it doesn't ...
  Collaboration, Customer Engagement, Small Business
• Pitfalls of Corporate-Rebranding Implementation (and a Helpful Checklist)Christine R. Valeriann
  Corporate rebranding is intricate and time-consuming; but with the mergers, acquisitions, and ownership changes of the current dynamic business environment, it's a necessary endeavor. Avoid these pitfalls and use this ...
  Branding, Collaboration, Email Marketing, Logos, Management, Marketing Tips, Websites
• Seven Principles for Social Success and the Companies Already Getting Them RightBarry Libert
  Let's face it: Business is changing. It's now being conducted through meaningful conversations between organizations and constituents. But it isn't easy. Here are seven rules to live by to achieve ...
  Collaboration, Community, Customer Engagement, Customer Relationships, Social Networking
• How to Rebrand a 10-Year-Old Company in Six WeeksKathy Saenz
  After laying out an 18-month plan for rebranding our 10-year-old company, we learned we had only six weeks to do it. Here is how we shifted from "OMG, they're crazy" ...
  Branding, Collaboration, Management, Marketing Smarter, Social Media, Videos
• Three Ways to Transform Your Leads Into Sales
  Does your business spend time and money generating leads that languish neglected in a pipeline? "The industry wide statistic of 70% of leads never receiving effective sales follow-up is astounding," ...
  B2B Marketing, Collaboration, Lead Generation, Sales
• The Three Pillars of Social Media Readiness
  As we strive to maintain impressive brand personas in the world of social media, unforeseen challenges can arise—from the inside out. It pays to bear in mind that things invisible to the ...
  Brand Equity, Collaboration, Social Media
• Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 2)Oli Gardner
  How do people convert? In simple terms, they interact at a designated conversion point. They do this—and are triggered to do this—by a call to action. In part two of ...
  Collaboration, Copywriting, Creativity, Customer Engagement, Lead Nurturing, Marketing Tips
• KPIs Provide Insight to Influence Success and StrategyLaura Patterson
  Effective marketing-measurement helps companies guide scenario modeling, planning, and investments. Establishing key performance indicators (KPIs) is an integral part of such an initiative. Find your KPIs with these four steps.
  Collaboration, Marketing Strategy, Marketing Tips, Measurement, Metrics
• How to Activate Viral Campaigns (or Why Social and Sharing Are Not the Same)Ben Straley
  Simply slapping up social media content and hoping it works to build brand awareness and drive sales is not enough: "Social" is not the same as "sharing." And social content ...
  Brand Ambassadors, Collaboration, Content, Customer Engagement, Customer Evangelists, Social Media, Word-of-Mouth
• When Your Slam Dunk Isn't: Customer Misdirection
  "What do you do if you've created a product that, by your reckoning, should sell easily—but then it doesn't?" asks Tom Davenport at Harvard Business Online. For Greg Burrill, owner ...
  Collaboration, Customer Behavior, Small Business
• What Motivates Your Customer Network: Love, Glory, or Money?David L. Rogers
  Whether customers are motivated by curiosity, personal interests, or commercial goals—it's crucial to know why they'd want to collaborate with your business. Here are three motivational forces that drive collaboration.
  Collaboration, Customer Behavior, Marketing Strategy, Social Media
• Outsourced Marketing: Does It Make Sense for You?Mike Etzinger
  Outsourcing creative marketing functions may bring big cost savings to some, but going with an agency might not be the best route for others. Here are nine benefits and a ...
  B2B Marketing, Collaboration, Creativity, Hiring Outside Resources, Management
• How to Plan a Successful Website RedesignAndrew Follett
  Website redesigns have become an addiction. Every year or two, Marketing decides it's time to "freshen up the ol' site." But before you go out and rebuild the most important ...
  Collaboration, Customer Engagement, Customer Experience, Hiring Outside Resources, Measurement, Website Design
• Five Classic Mistakes to Avoid in a Decentralized Sales and Marketing OrganizationKris Bondi
  As companies embrace the idea of aligning their decentralized sales and marketing teams, they sometimes make counter-productive decisions. To successfully align Sales and Marketing—and, ultimately close more deals—dodge these five ...
  Collaboration, Content, Management, Marketing Strategy, Marketing Tips, Print Collateral
• Three Techniques for Real Innovation in Product DevelopmentJeff Greenhouse
  Product, price, place, and promotion are the four Ps of marketing. These days, however, there's a frenetic obsession with promotion, confusion about place, and a hectic battle over price. Amid ...
  Collaboration, Community, Creativity, Customer Experience, Product Marketing
• How Uncoordinated Emails Can Kill Off B2B Prospects
  "Email is used by most B2B marketers for a variety of purposes—many of which are executed distinctly, sometimes without visibility across the organization," writes Ardath Albee at Marketing Interactions. "There's ...
  B2B Marketing, Collaboration, Email Campaigns
• Sales and Marketing Best-Practices: Seven Heavenly VirtuesDan McDade
  Sales and marketing best-practices are universally desirable—but, too often, elusive. Here are seven solid best-practices that address the misalignment between Sales and Marketing and help increase sales.
  Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Measurement, Metrics, Segmentation, Testing
• Seven Ways to Gain PR Campaign MomentumFord Kanzler
  Gaining PR campaign momentum can seem impossible without the availability of your client contacts or the participation of the management team. Learn seven ways to overcome these challenges, and watch ...
  Collaboration, Creativity, Customer Behavior, Management, Marketing Tips, Public Relations
• The Four Essential Phases of Social Media AdoptionTom Pick
  Using social media as a comprehensive, effective marketing channel for your organization can be met with challenges or seem daunting. It doesn't have to be. This four-phase adoption model ...
  Collaboration, Community, Content, Market Research, Marketing Strategy, Social Media
• Six Ways to Maintain Your Brand's Voice While Using FreelancersAmanda Maksymiw
  Do you use freelancers to keep up with the online content boom, despite your fear of compromising your brand? Here are six simple steps to keeping freelancers in line with ...
  Brand Equity, Collaboration, Creativity, Hiring Outside Resources, Marketing Tips, Writing