Collaboration

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• Seven Cool Apps for Business Teams
  As B2B marketing teams search to find the best apps for doing business, some names are rising to the top of their lists. Here's a sampling of the cream of ...
  B2B Marketing, Collaboration, Consumer Electronics
• Seven Ways to Make Small Business Saturday Big for Your Business [Slide Show]Tyler Garns
  The Saturday after Thanksgiving has been dubbed Small Business Saturday, a day for customers to shop small—at their favorite local stores—and help fuel the economy. How can you use this ...
  Collaboration, Customer Engagement, Email Lists, Google, Marketing Tips, Promotions, Small Business
• 10 Questions + 10 Actions = Lead Generation GainsDan McDade
  Is your organization experiencing a critical gap between Marketing and Sales performance expectations and actual results? If so, answer these 10 questions and apply these 10 steps to close the ...
  Collaboration, Lead Generation, Management, Marketing Smarter, Marketing Tips
• Delivering on the Promise of Marketing AutomationLaura Patterson
  More and more organizations are investing in marketing automation platforms. Is yours one of them? If so, learn how to select the right one, plan for its adoption, and avoid ...
  Channel Marketing, Collaboration, Lead Generation, Marketing Automation, Marketing Smarter, Marketing Tips
• Three Ways to Avoid Email Marketing Oblivion
  Are you enduring a steady decline in clickthrough rates? Having more difficulty proving ROI? Or seeing unsubscribe rates rise while the lifetime of an average opt-in falls? According to Michael ...
  Collaboration, Email Marketing, Marketing Tips, Personalization
• The Evolution of B2B Marketing: Why Generating Leads Isn't Enough AnymoreMichelle Boockoff-Bajdek
  Today's B2B marketers can't focus only on generating leads and turning them over to Sales. To get results, they need to create effective, targeted programs that hit the right people ...
  B2B Marketing, Collaboration, Content Marketing, Customer Behavior, Email Lists, Inbound Marketing, Lead Generation, Marketing Strategy
• How to Reduce Lead Leakage NowLisa Cramer
  Are you letting leads seep out of your sales funnel? Learn how to plug the holes in your funnel, nurture leads into qualified sales opportunities, and boost your company's bottom ...
  Collaboration, Lead Nurturing, Lead Quality, Sales
• What Doesn't Work in Lead ManagementDan McDade
  Effectively managing sales leads today is tricky, but not if you understand the problems between Marketing and Sales. Learn which four lead-management strategies could be hindering your success.
  Collaboration, Lead Generation, Marketing Tips, Sales, Telemarketing
• Three Core Qualities of B2B Digital Marketing
  As businesses become ever more adept at creating their own digital marketing strategies, they are sure to expect the same or better from you when you try to engage with ...
  B2B Marketing, Collaboration, Digital Marketing
• What You Can Learn From Steve Jobs
  "Few of us have the chance to achieve 1/100th of what Steve Jobs has achieved," writes Bill Taylor at Harvard Business Online. "But all of us can look at his ...
  Collaboration, Community, Management
• Three Rules for Ideation Success
  How often do you gather your team for a day of brainstorming? Jeff Hirsch calls these freewheeling powwows "ideation sessions," and they might just produce an idea that leads to ...
  Collaboration, Creativity, Marketing Smarter, Writing
• Seven Ideas to Jump-Start Your Content Marketing [Slide Show]Daniel Kuperman
  Busy marketers like you don't have time to create content. Considering all the campaigns going on, how could you? But content marketing doesn't have to be an intensive, all-consuming task ...
  Blogging, Collaboration, Content, Content Marketing, Google, Keywords, Marketing Smarter
• Four 'Secrets' to Turning Raw Leads Into Real OpportunitiesDan McDade
  Raw leads are neutral entities at first, but you can turn them into real prospects. Learn how to qualify those with high-value potential and move them to closed-deal status.
  Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Measurement
• Five Fundamentals for Productive Ideation SessionsJeff Hirsch
  What makes a great ideation session? The quality of the participants, the energy of the facilitator, and the range of creative exercises. But there are five guidelines that'll exponentially boost ...
  Collaboration, Creativity, Humor, Management, Marketing Smarter
• New 'X Factors' in Buying and SellingErnest Falkner
  Up until the mid '80s and early '90s, salespersons held most of the trump cards. To make decisions, buyers had to rely on the information that sellers brought to the ...
  Collaboration, Sales, Social Networking
• The Funnel Is Dead, Long Live the Measurable Customer NarrativeJen Evans
  One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It's simpler to draw straight lines about people's behavior, so to date ...
  Collaboration, Content, Customer Behavior, Customer Relationships, Social Media
• Planning Isn't Free: What Marketers Can Learn From HGTVLaura Patterson
  HGTV shows make those overnight home transformations look so easy. Many marketers approach their marketing plans the same way: a few days and a few dollars, and voila—a new marketing ...
  Collaboration, Management, Marketing Plans
• CMOs, Gain Power: Don't Let Chief Marketing Obstacles Stand in Your WayDavid Wenger
  Where does the CMO fit in at your organization? How CMOs are positioned can affect the influence they have over major decisions. Here are four ways CMOs can gain the ...
  Chief Marketing Officer, Collaboration, Creativity, Management, Marketing Tips
• Six Points on the Road Map to Social Integration
  In April, Altimeter released its latest maturity road map for companies seeking to integrate more social media into their websites. In short, being new-media-savvy these days isn't just about having a ...
  Collaboration, Social Media, Websites
• Use Social Serendipity to Boost Innovation
  What is serendipity? You could say it is a manifestation of creativity whose inspiration comes from outside. More companies are finding that serendipity is a huge factor in innovation processes, ...
  Collaboration, Creativity, Management