Collaboration

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• Four Things Your Blog Must Do [Slide Show]Christian Gulliksen
  As a writer for MarketingProfs since 2007, I've spent years researching hundreds of blogs on a weekly basis. Some I read with dedication; some I dismiss right away. So what ...
  Blogging, Collaboration, Marketing Smarter, Writing
• Before You Plan: Four Vital Questions About Your Content Marketing
  Although he has helped numerous clients  formulate content marketing plans, Mike Sweeney encountered what he terms "planner's block" when attempting to devise a plan for his own company. How could ...
  Collaboration, Content Marketing, Creativity, Marketing Tips
• How to Overcome the Social Shakes and Get Your Brand Out There
  It's OK to feel nervous about taking the social leap; it's a vast frontier with lots of possible pitfalls. It can make you feel pretty darned small. But there's a lot ...
  Brand Management, Collaboration, Management, Social Media
• How to Create an Actionable Marketing Dashboard (and Why You Need One)Laura Patterson
  If you want to answer the C-suite's questions about how Marketing is performing, you need a dashboard—an insightful report that can optimize performance. Learn five key steps to creating a ...
  Collaboration, Marketing Dashboards, Marketing Tips, Measurement, Metrics, ROI
• What Pinterest Teaches Us About InnovationChad McCloud
  Is your business truly innovative? Real innovation is difficult to generate, and even harder to repeat. But Pinterest, a relatively new social network, can teach your business three invaluable lessons ...
  Collaboration, Creativity, Customer Experience, Pinterest, Social Media, Social Networking
• The Four Starring Roles Every Business Project Needs
  As social media marketers know, social outreach projects need to function like clockwork—often in real time—to be truly effective. But how do you build project teams that consistently produce? Here's an ...
  Collaboration, Management, Social Media
• Is Your Business Strategy 2012-Ready? Take the Test.
  In today's volatile marketplace, it's tough to feel confident that your business strategy is up-to-the-minute and cutting-edge. Here's one way to put it to the test. Writing at the McKinsey Quarterly, ...
  Collaboration, Marketing Strategy, Positioning
• Usability Testing on a Dime: A Three-Week DIY PlanTim Ash
  Usability testing is the most powerful, most effective thing you can do for your website, yet people assume it's too complicated and expensive. But almost anyone can do usability testing—from ...
  Collaboration, Management, Testing, Website Design, Websites
• Six Tips for Practicing Safe Social Media [Slide Show]Scott Oppliger
  Social media provides an open channel to engage customers in real-time communications, but that could also pose a risk. Here are six critical steps every organization should take to ensure ...
  Collaboration, Content, Customer Engagement, Management, Marketing Strategy, Social Media
• Break Down Marketing Silos Now: Build Engagement With Cross-Channel MarketingRon Person
  Marketers have a tough job! No juggler's job has ever been as tough. With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing ...
  Channel Marketing, Collaboration, Management, Marketing Strategy, Measurement
• Three Keys to Accelerating Marketing Measurement and a Fact-Based CultureLaura Patterson
  If CMOs are to be accountable for marketing ROI, their organizations must have marketers who have data, analysis, and measurement skills. Here are three steps for effectively creating a fact-based ...
  Chief Marketing Officer, Collaboration, Management, Marketing Analytics, Measurement, ROI
• Strategy Is Fun Too, You Know (Well, Fun-ish)Pete Gaioni
  It may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in ...
  Branding, Collaboration, Customer Behavior, Market Research, Marketing Analytics, Marketing Strategy, Metrics
• Top 5 Crowdsourcing Pitfalls That Can Sink You [Slide Show]Wil Merritt
  Crowdsourcing can be a great way to generate creative for your campaign, allowing your brand advocates to "own" a piece of your messaging. But watch out for five common pitfalls—and ...
  Advertising, Collaboration, Creative Briefs, Digital Marketing, Marketing Tips, Promotions, Social Media
• Why Marketing Needs Objectives... Not Just GoalsBrett Johnson
  Many companies have the same overarching goals: increase sales, decrease costs, and reduce churn. But why don't they all succeed? It all boils down to mindfully setting objectives and implementing ...
  Collaboration, Marketing Plans, Marketing Smarter, Marketing Strategy
• Some Do's and Don'ts of Social Updating
  It's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself. Amalia Agathou of ...
  Brand Equity, Collaboration, Community, Social Media
• Managing Chaos: The Marketing ApproachJohn Thomson
  Nowadays, the marketer's world is chaotic and cluttered. Effectively meeting a myriad of demands can seem impossible. That's why connected marketing solutions are critical to success in today's marketing landscape.
  Brand Positioning, Collaboration, Email Marketing, Marketing Smarter, Marketing Strategy, Social Media
• Six Things Darwin Could Teach Marketers About Converting Browsers Into Buyers [Slide Show]Mark Simpson
  How do passive online browsers evolve into active buyers? Here are six essential lessons—inspired by Charles Darwin—that will help marketers transform website visitors into loyal customers.
  Collaboration, Customer Behavior, Marketing Tips, Online Marketing, Testing, Web Analytics
• A Social Platform That Serves Your Team Members One at a Time
  There are plenty of internal computer platforms that promise to make employees more efficient: standalone CRMs, heavy-handed intranets and project management software that needs managing all on its own. Then ...
  Collaboration, Community, Technology
• Four Ways to Monetize Your Brand Without Charging Your Direct Customers [Slide Show]David Oates
  Marketers often talk about brand equity and gaining loyal customers. But companies could actually monetize their brands directly and generate revenue from them at no cost to their customers.
  Brand Equity, Branding, Collaboration, Community, Marketing Smarter, Promotions, Search Engine Marketing
• The Evolution of Marketing Agencies and ConsultanciesPaul Roetzer
  The marketing agency ecosystem is evolving because of changes in customer behavior and advances in technology. Is your firm keeping up? Learn 10 key considerations for transforming your organization.
  Chief Marketing Officer, Collaboration, Digital Marketing, Management, Marketing Strategy, Mobile Marketing