Collaboration

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• Taking the Fear Out of Customer Advisory ProgramsSherri Dorfman
  Planning and running a customer advisory program may seem daunting at first. But you can manage the job by charting your company's direction and approach at the outset. Here are ...
  Collaboration, Customer Advisory Programs, Customer Engagement, Hiring Outside Resources
• Four Essential Tips for Building Quantifiable Marketing ProgramsBecky Sheetz-Runkle
  Often regarded as a soft science, the ROI of marketing programs can be difficult to measure. Here are essential tips that should form the basis of the initial stages of ...
  Collaboration, High-Tech Marketing, Measurement, ROI
• Value Creation in the Age of Collaboration (Part 3)—David vs. GoliathNilofer Merchant
  The Web enables an entirely different way of doing business. Collaboration on a scale previously impossible now occurs on an ongoing basis. Mass sharing ideas globally is easy using wikis ...
  Collaboration, Interactive Marketing, Small Business, Social Networking
• Integrated? Strategic? Why Marketing Needs a New MOGary Katz
  Let's face it: If we want to realize the vision of integrated marketing and strategic marketing, of a more collaborative and enjoyable work environment, of more stature and influence in ...
  Collaboration, Marketing Operations, Marketing Smarter
• How to Write a Playbook that Enables Sales EffectivenessLaura Patterson
  The sales playbook captures your company's knowledge about its markets, value propositions, offers, competitors, and best practices. These are the very elements that fall within the marketing organization's domain, which ...
  Collaboration, Marketing Tips, Sales, Value Propositions
• Customer Reference Programs, Part 2: Changing the Corporate Culture Through Customer FocusWhitney Wood
  Part 1 of this series discussed the evolution of customer reference programs and gave guidance on how to create a program that's a strategic asset to your company. Here, part ...
  Collaboration, Customer-Centric, Customer Engagement, Customer Experience, Referrals
• How (and Why) to Centralize Your Email MarketingLoren McDonald
  Picture three email campaigns. The first is poorly written, with broken links. The second has a fancy design, but it renders so badly that half the recipients can't see the ...
  Collaboration, Copywriting, Email Campaigns, Targeting
• How Companies Can Rise Above the 'Competitive Bakeoff'Tim Riesterer
  Do your marketing and sales communications perpetuate the head-to-head competitive bakeoff? Or does it equip and enable your sales people to participate earlier and more effectively in the customer buying ...
  Collaboration, Customer Engagement, Marketing Tips, Print Collateral, Writing
• Lies, Damn Lies, and Dashboards, Part 4: Avoiding Lead MyopiaSu Doyle
  Here's to you! You just got deputized to handle demand generation. You're not sure if you should reach for the champagne, or the antacid... From this point on, you're a metric-driven ...
  Collaboration, Lead Generation, Sales
• Case Study: How a Nonprofit Moved Toward a For-Profit Marketing Model to Advance Its Nonprofit MissionKimberly Smith
  For more than a century, Boston's Museum of Science has depended on government grants and donors to finance its stated goal of encouraging "interest in and further understanding of science ...
• Blog Collaboration Gives College Grads a GiftDrew McLellan
  As spring rolled around, I started getting bombarded by resumes as college seniors figured out that pretty soon they'd need a real job. Every year I sadly shake my head ...
  Collaboration, Content
• How to Scale: Solution-Selling With Your ChannelsDylan Charles
  Changes in the way customers buy technology are stressing existing vendor channel and partner organizations, processes, and capabilities. As a result, companies need to rethink the ways they allocate their ...
  Channel Marketing, Collaboration, High-Tech Marketing, Measurement, Sales, Small Business
• Five Quick Tips for Creating Conversations Salespeople Will UseJody Canavan
  If you're like most marketers, you're probably struggling with the best ways to help your salespeople have more meaningful conversations with customers and prospects. Here are five quick tips for ...
  Case Studies, Collaboration, Marketing Tips, Public Speaking, Sales, Writing
• The CEO's New Role: Head of SalesJeff Thull
  Yet another responsibility has been added to the CEO's already considerable load.... Because we live in an increasingly complex world, and the sales organization is the most critical link to ...
  Collaboration, Customer Relationships, Management, Measurement, Sales
• Wanted: Leadership and People SkillsTed Mininni
  How can management -- from CEOs, CMOs and the rest of the alphabet soup of corporate executives -- run successful companies if they lack people skills?
  Branding, Collaboration, Management
• How to Get the Free Press You WantDoug Stern
  Collaboration, Marketing Smarter, Marketing Tips, Press Releases, Public Relations, Writing
• Six Steps to New Sales via Strategic Lead GenerationBrian Berlin
  The goal of lead generation is the creation of more selling opportunities. As a result, lead generation is a critical subset of a company's sales and marketing strategy, and it ...
  Collaboration, Lead Generation, Marketing Tips, Sales, Telemarketing
• Seven Lessons on Leadership From the First CEO—MosesElaine Fogel
  The Exodus story tells us about one of the world's first CEOs. With Passover beginning the night of April 2, it seems fitting to look at Moses' strengths and weaknesses. ...
  Collaboration, Management, Measurement
• Casting a Wide Net for Leads? Here's How to Get Great ResultsAnna Talerico
  Collaboration, Keywords, Landing Pages, Lead Generation, Lead Nurturing, Sales, Search Engines, Testing
• Basics of Strategic and Tactical PricingJoy Joseph
  As one of the 4 Ps of marketing, pricing is the most direct way of communicating value to customers. It has the most direct impact on bottom-line performance. At the same ...
  Collaboration, Measurement, Pricing