Creativity

Topics » Articles » Creativity

• 21 Tips for Unlocking Your Creative Genius [Infographic]Verónica Jarski
  Need some marketing inspiration? The following infographic is packed with tips to boost your creativity.
  Career Management, Content, Creativity, Writing
• Technology Is for Storytelling, Not Just for Looking TrendyJosh Cohen
  Brands often get excited about using technology just for the sake of looking trendy. Instead, they need to consider whether the technology helps them tell a better brand story.
  Brand Management, Content, Content Strategy, Creativity, Marketing Strategy, Technology
• Five Ways to Keep Your Creatives HappyJoe Staples
  Creative talent can be a major differentiator for your brand, but creatives in corporate offices can be a frustrated bunch; they often feel stifled by rigid parameters. What can you ...
  Career Management, Creative Briefs, Creativity, Customer Relationships, Marketing Operations, Project Management, Time Management
• How Marketers Brainstorm and Use Content IdeasAyaz Nanji
  Half of all marketers say they do not have enough ideas to be successful in their content marketing efforts, according to a recent report from Kapost.
  Blogging, Content, Content Marketing, Content Strategy, Creativity, Marketing Strategy, Research Summaries, Survey Data
• What Email Marketers Can Learn From Late Show With David Letterman [Infographic]Seamas Egan
  Late Show host David Letterman knows the power of an opening act for grabbing attention and keeping it. In marketing, an email subject line wields similar power.
  Content, Creativity, Email, Email Marketing, Email Subject Lines, Writing
• The Only 10 Slides You Need in a Pitch [Infographic]Verónica Jarski
  Putting together slides for your pitch? You really need only 10. Guy Kawasaki offers tips for what each should include.
  Career Management, Creativity, Marketing Strategy, Presentations
• How to Nurture Your Leads With Narrative [Infographic]Verónica Jarski
  Want to accelerate the process of turning leads into customers? Consider using a strategically timed story.
  Brand Management, Content, Content Strategy, Creativity, Writing
• Elements of a Successful Creative Pitch [Infographic]Verónica Jarski
  You've one shot to dazzle your audience with your idea, service, or product. Here are some tips to make sure you rock the presentation.
  Career Management, Content, Creativity, Marketing Tips, Presentations
• How Creative Collaboration Has Evolved [Infographic]Verónica Jarski
  Technological advancements keep making creative collaborations easier and more efficient. Here's a look at the history of creative collaboration and where it's heading.
  Community, Community Management, Creativity, Project Management
• Innovation Is Vital for Your Organization's Survival: 10 Must-Learn Lessons From Sir Ken RobinsonAnn Handley
  Innovation is critical to both the success and the survival of organizations, and imagination is the spark that fuels it, Sir Ken argued. That sounds both vague and high-minded, doesn't ...
  Creativity, Digital Theory, Marketing Strategy, Strategy, Technology
• How to Choose the Right (and Legal) Images for Your Blog Post [Infographic]Verónica Jarski
  Captivating blog post images can help keep your visitors from straying. Check out these tips for choosing the right images and avoiding copyright issues.
  Blogging, Blogging Strategy, Content, Creativity, Websites
• Five Tips for Giving the Right Feedback on Web DesignRoy Chomko
  Giving design feedback should be painless. Going full-on Don Draper and tearing apart your designer's work won't lead to better designs. But providing unclear or insufficient feedback might prove even ...
  Career Management, Collaboration, Creativity, Feedback, Website Design, Websites
• What Time of Day Do Marketers Feel Most Productive?Ayaz Nanji
  Some 63% of marketing and advertising executives say they feel most productive in the morning, according to a recent report from The Creative Group.
  Career Management, Creativity, Research Summaries, Survey Data
• Programmatic Testing Helps You Turn Customers Into Real-Time Creative Focus GroupsJeff Hirsch
  Marketers who use programmatic testing can effectively create a focus group for every display ad across channels, audiences, and screens.
  Creativity, Marketing Strategy, Testing
• The Anatomy of a Perfect Event [Infographic]Verónica Jarski
  Want to put on an event that keeps attendees engaged from start to finish? The steps outlined in this infographic can help you make your event a success.
  Creativity, Customer Engagement, Engagement, Mobile Marketing, SMS, Virtual Events
• Why Crowdfunding Is a Must-Have Marketing Tool for BrandsRichard Swart
  Crowdfunding isn't just for small businesses anymore. Find out why billion-dollar brands are now turning to crowdfunding for marketing opportunities.
  Community, Creativity, Crowdfunding, Customer Engagement, Digital Marketing
• How Product Packaging Affects Buying Decisions [Infographic]Verónica Jarski
  Is your product packaging conveying the right message? Here's a look at the elements of successful packaging and how they affect consumers.
  Advertising, Brand Management, Creativity, Customer Behavior, Customer Insight, Logos, Product Marketing
• Introducing the Finalists for MarketingProfs' Second Annual Bright Bulb B2B AwardsJo Roberts
  The MarketingProfs Bright Bulb B2B Awards celebrate the excellence, innovation, and brilliance of today's B2B marketers, agencies, brands, and marketing campaigns. Here's a look at our 2014 finalists.
  Advertising, B2B Marketing, Content Marketing, Creativity, Digital Marketing, Marketing Inspiration, Marketing Strategy, Thought Leadership
• The Five Essential Elements of a Great Company Story [Infographic]Sandra Stewart
  Concerned that you don't have enough drama or action in your company story? Don't worry... You can craft a company story that is both compelling and informative.
  Brand Management, Brand Positioning, Branding, Content, Content Marketing, Content Strategy, Creativity, Customer Engagement, Writing
• How to Get Your Creative Team's Credibility BackBryan Nielson
  Creative teams are under intense pressure to consistently deliver high-quality work on time. Even one missed deadline can erode trust. Here's how to make sure that doesn't happen.
  Career Management, Collaboration, Creativity, Management, Marketing Operations, Measurement, Metrics, Project Management, Time Management