Customer Engagement

Topics » Articles » Customer Engagement

• Your Web Site Needs a Call to ActionGerry McGovern
  The best Web sites get to the point. They ruthlessly eliminate waffle and happy talk. They focus on helping people complete key tasks as quickly as possible. The truth is, ...
  Copywriting, Customer Engagement, Web Copy, Websites
• Get Ready for Retail TheaterLisa Johnson
  Two years ago, Maytag created an innovative experiential marketing strategy, whereby prospective customers would take their new, top-of-the-line appliances for an interactive "test-drive." Successful retail spaces create a full sensory experience. ...
  Customer Engagement, Customer Experience, Product Marketing, Services Marketing
• The New BrandScape: Six Future Trends Changing MarketingMary Brown
  Someday in the not-so-distant future, branding as we know it will be thought of as so 20th century. With societal, cultural and technological changes occurring at increasingly accelerated rates, keeping ...
  Branding, Customer Engagement, Personalization, Word-of-Mouth
• Secrets to Closing the SaleBarbara Bix
  There are many reasons for not closing a sale. In today's climate of information and work overload, an increasingly common reason is that prospects don't think of you when they ...
  Customer Engagement, Email Marketing, Sales, Surveys, Targeting
• Five Ways to Energize Your NewsletterChris Scott
  Whether distributed via email or printed and snail-mailed, newsletters are a cost-effective way for businesses or organizations to keep in touch with employees, customers, prospects or association members. The trick, ...
  Customer Engagement, Email Campaigns, Newsletters, Surveys, Thought Leadership, Websites
• Rules for RainmakersMike McLaughlin
  Many wonder how a rainmaker reels in so much business while others can only shake their heads in amazement. Some suggest that rainmaking is a genetic predisposition and therefore beyond ...
  Customer Engagement, Market Research, Marketing Inspiration, Sales, Targeting
• How to Establish CredibilityMichel Néray
  Regardless of whether you are in the service business or sell a tangible product, everyone needs to establish credibility, especially with prospective clients. But if you're a consultant, adviser or ...
  Customer Acquisition, Customer Engagement, Marketing Tips
• SWOT Team: Preventing Email Bounce-BackHank Stroll
  This week, add your two pesos to the dilemma: What steps can you take to ensure your email newsletters get through spam filters (and don't bounce back)? Also this week, read ...
  Customer Engagement, Email Deliverability, Marketing Challenges, Newsletters
• Eight Things You Don't Know about Boomer Women (But Should)Mary Brown
  At almost 80 million, Baby Boomers make up the largest generational demographic today. And, among Boomers, women not only outnumber men, but they also influence as much as 80% of ...
  Branding, Customer Engagement, Segmentation, Women, Word-of-Mouth
• Text Messaging: An Emerging Marketing ToolDavid LaPlante
  These days, businesses are increasingly using a full range of communication methods including email, Web and fax to enhance relationships with existing customers, as well as a low-cost means of ...
  Customer Engagement, Customer Experience, SMS
• The Best Way to Listen to CustomersSherri Dorfman
  There was a time, not long ago, when companies could generate new business by simply listening to and following the advice of their investors and business advisers. To remain successful ...
  Customer Advisory Programs, Customer Engagement, Lead Generation, Targeting
• Why Demonstration Compels Customers to BuySean D'Souza
  Copywriting, Creativity, Customer Behavior, Customer Engagement, Sales
• Gen-Y Brand StrategyRobert F. Hogeboom
  Generation Y is the segment born between 1979 and 1994. They are anextremely marketing-savvy group that understands how numerous companies actively covet their business. As a result, Gen Y-ers greet ...
  Brand Positioning, Branding, Customer Engagement, Segmentation, Sponsorship, Targeting, Word-of-Mouth
• Seven Reasons Why Businesses Should Blog NowBen McConnell
  For any organization, a blog should be part of a long-term customer evangelism strategy.
  Brand Awareness, Corporate Blogging, Customer Engagement, Word-of-Mouth
• SWOT Team: Effective Customer Retention ProgramsHank Stroll
  This week: What kinds of loyalty programs are most effective? Also this week: Tired of the same ol', same ol'? What marketing methods can a company use to increase exposure ...
  Blogging, Customer Engagement, Online Marketing, SWOT
• Three Marketing Lessons I Learned in High SchoolKeith Jennings
  Somewhere among high school's cliques, fads, teams, clubs and parties, we lived and learned the basics of marketing in ways that apply now, more than ever, in our cluttered, time-starved ...
  Creativity, Customer Engagement, Product Marketing
• Four Ways to Market in Hard TimesGary Witt
  How do you convince customers to buy in this time of uncertainty? And most importantly, how do you convince them to buy from you?
  Customer Engagement, Economic Crisis, Marketing Tips, Positioning
• Using the Business Case to Close the DealJonathan Sharp
  Marketing executives invest a great deal of time and money building the brand, only to see it diluted at the most critical point—in front of the customer.
  Brand Equity, Brand Positioning, Collaboration, Customer Engagement, Sales
• The Content-Free Buzzword-Compliant Vocabulary ListPeter Cohan
  When you use jargon words and phrases in a presentation, you risk losing credibility. Here’s a list of words that can get you into trouble.
  Customer Engagement, Marketing Inspiration, Targeting, Writing
• Back to Basics in Direct MarketingLee Marc Stein
  Marketers can get so convoluted in our embrace of techniques and technology that we forget about the five keys to direct marketing success.
  Copywriting, Customer Engagement, Direct Marketing, Lead Generation, Targeting