Customer Engagement

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• What Can You Learn About PowerPoint from Television?Sean D'Souza
  Ever wonder why some PowerPoint presentations are head and shoulders above others? Why do some have amazing powers of persuasion while others simply bore you to death? Here's the secret ...
  Creativity, Customer Engagement, PowerPoint, Testimonials
• The Power of WhySean D'Souza
  WHY on earth would you ignore advice on one of the most powerful psychological triggers that makes people buy?
  Customer Engagement, Websites, Writing
• Copywrite Creatively...For A ChangeJeff Kuzmich
  Release yourself from the same ol', same ol'. Here's how to divert yourself from treading down the same tired path the next time you're banging out any sort of copy.
  Collaboration, Copywriting, Creativity, Customer Engagement, Newsletters, Websites
• 12-Step Foolproof Sales Letter Template David Frey
  You don't have to be an award-winning copywriter to create effective sales letters. Here's the secret template that all top sales people use.
  Case Studies, Copywriting, Customer Engagement, Marketing Tips, Sales, Writing
• Are Your Messages Remembered Long-Term?
  Better sales through chemistry. That's right. By understanding chemical reactions you can deeply imbed messages in your customer's minds.
  Advertising, Branding, Customer Engagement, Direct Marketing, Email Marketing
• Complex Times Demand Greater Simplicity Steve Novick
  Everyone's mental switchboard is on overload. They talk about being distracted and even being unable to sit still. How do you advertise when viewers are like that?
  Advertising, Customer Engagement, Marketing Smarter
• Press Releases are a Colossal Waste of Time BL Ochman
  They are - if you're doing them the traditional way. Check out these tips for press releases that get results.
  Creativity, Customer Engagement, Press Releases, Writing
• How to Create an eDialogSteve Tingas
  Everybody talks about creating a dialog with their online customers. Follow these steps to develop the online dialog you've always wanted.
  Customer Engagement, Customer Relationships, Measurement, Metrics, Segmentation
• Ten Tasks for Tailoring Email Newsletter Content Mark Brownlow
  Don't blind customers and prospects with your email newsletter. Use these ideas to develop the kind of content that will bind your customers instead.
  Collaboration, Customer Engagement, Hiring Outside Resources, Newsletters, Relationship Marketing, Surveys, Writing
• The Untapped Marketing Potential of Privacy Policies Jason Kassel
  Here are some ideas about getting more out of your privacy page.
  Customer Engagement, Marketing Smarter, Websites
• Rev Up Your Writing
  Here’s how to write copy to nudge the brain in just the right way.
  Creativity, Customer Engagement, Customer Relationships, Web Content, Writing
• In the Service of One-Night Stands? Matt Thomson
  You think you're dealing with a loyal customer? Dream on. Maybe it's just a series of one-night stands.
  Customer Engagement, Customer Experience, Customer Relationships, Customer Satisfaction, Services Marketing
• Cheap & Easy: Low-Cost Ways to Touch Your TargetKimberly McCall
  You're smart, tenacious and exceedingly good at what you do. But with little cash, here's how you can begin to make a big splash, attract clients and increase product/service ...
  Creativity, Customer Engagement, Public Speaking, Referrals, Small Business, Word-of-Mouth, Writing
• Think Active!
  When was the last time a passive pitch got your juices flowing? Can't think of one? Me neither! So purge the passive. Keep your customer center-stage. Think ACTIVE!
  Customer Engagement, E-Commerce, Writing
• Clueless Pundits Say the Darndest Things
  Some people say the sites that sell the best are the porn sites, and you could learn a thing or two from them. Bad logic plus a titillating topic to ...
  Customer Engagement, Customer Service, E-Commerce, Website Design, Websites
• Learning from NapsterAllen Weiss
  We first published this back in March of 2000. As we wait for a definitive ruling on Napster by the U.S. District Court, here's a second look at the inevitable ...
  Customer Engagement, Pricing
• Holiday E-Marketing InsightsAllen Weiss
  The holidays are over, but what have we learned about e-marketing? It turns out that people's basic social needs are still intact.
  Customer Engagement, E-Commerce, Online Marketing
• The New E-Marketing RulesAllen Weiss
  This is an updated version of our debunking article. The point: There are no new e-marketing rules...just people who think there are.
  Branding, Customer Advisory Programs, Customer Engagement, Customer Relationships, E-Commerce
• Build a Better Tree House for Your Stuff!
  The cool thing about a cyberspace tree house is that you get to grow the tree! Design? Crucial. Blueprints? Awesome. You've got to plan it all out. What do ...
  Customer Engagement, E-Commerce, Positioning, Pricing, Sales, Targeting
• Are People Getting Stuck in Your GUI?
  The GUI (graphical user interface) plays a simple role, but designing a GUI that’s simple for your shopper isn't a simple matter.
  Customer Engagement, Customer Experience, E-Commerce, Website Design