Customer Engagement

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• Next-Level Personalization Creates Killer Customer Experiences: Four CX GuidepostsJim Dicso
  Customer experience (CX) leaders generate more revenue than companies that fail to prioritize CX. Brands become CX leaders by personalizing engagement in relevant and valuable ways. Here are four guideposts ...
  Customer Communications, Customer Engagement, Customer Experience, Customer Relationships, Personalization
• Engaging Customer Experiences Are a Make-or-Break Business Factor: The Case of HealthcareBrad Dodge
  The essence of creating a positive experience is making customers feel that they are heard and important—before, during and after a transaction.
  Content, Customer Acquisition, Customer Communications, Customer Engagement, Customer Experience, Customer Loyalty, Customer Relationships
• How to Use Personalization to Shorten the B2B Sales CycleShira Abel
  In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach ...
  Account-Based Marketing, Advertising, B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Communications, Customer Engagement, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Automation, Personalization, Sales, Targeting, Technology
• Nine Ways to Invite More Engagement With Your ContentKristian Jønsson
  We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results. But you can't get any of these results unless your ...
  Content, Customer Engagement, Engagement, Web Content, Web Copy, Writing
• How to Avoid Disappointing Your Social Media Followers and Keep Them Happy and LoyalAnnaliese Henwood
  A loyal base of followers is key to your marketing—to bring in steady website traffic and ensure positive word-of-mouth that helps your business gain traction. To avoid ruining your relationship ...
  Customer Acquisition, Customer Engagement, Customer Relationships, Customer Retention, Customer Service, Sales, Social Media, User-Generated Content
• Five Habits of Highly Effective CGC MarketersKristen Strauss
  At the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the ...
  B2C, Content, Content Marketing, Customer-Centric, Customer Engagement, Customer Insight, Customer Relationships, Retail Marketing, Testimonials, User-Generated Content
• Five Ways Your Own Employees Can Boost Your Marketing ContentMonica Norton
  Even the greatest content needs an early boost to gain traction in social media. Paid promotion and influencer marketing can help, but they can be costly. Fortunately, virtually every organization ...
  Content, Content Marketing, Customer Engagement, Engagement, Sales, Social Media, Social Networking
• The Customer Service Issues That Annoy Consumers MostAyaz Nanji
  Consumers say the customer service issues most likely to make them stop doing business with a company are uninformed agents and long wait times, according to recent research from The ...
  Customer Engagement, Customer Experience, Customer Satisfaction, Customer Service, Research Summaries, Survey Data
• The Engagement Gap: How B2B and B2C Firms Are Missing the MarkAyaz Nanji
  Most marketers say they have a deep understanding of how to engage consumers, but many consumers do not agree, according to recent research from Marketo.
  Customer Engagement, Engagement, Marketing Strategy, Research Summaries, Survey Data
• Your Customer's Second Purchase Is the Most Important
  If you're able to make even a small increase in your conversion rate for second-time purchases, you'll see serious revenue growth. It's time to shift some of your marketing focus ...
  Customer Acquisition, Customer Engagement, Customer Loyalty, Customer Retention, E-Commerce, Marketing Budgets, Marketing Strategy, Websites
• How to Use Predictive Analytics to Engage Customers Throughout Their JourneyChris Matty
  From raising awareness, to educating prospects, to completing the transaction, to enhancing customer service and beyond, predictive analytics can help you anticipate customers' needs and desires throughout their circuitous buying ...
  Customer Acquisition, Customer Engagement, Customer Relationships, Customer Retention, Data, Lead Generation, Lead Nurturing, Marketing Strategy, Metrics, Sales
• Do Email Newsletters Still Work in E-Commerce?Stephan Markov
  Do email newsletters still work, or are they a thing of the past? See what 17 successful digital marketers have to say about the effectiveness of email newsletters for online ...
  Customer Communications, Customer Engagement, Customer Retention, E-Commerce, Email, Email Campaigns, Email Marketing, Newsletters
• The Business Case for Behavior-Changing Content: Five Rules of EngagementTara-Nicholle Nelson
  Content is still one of the best ways to engage your customers—but you must rethink it... It's not about beautiful stories about your brand; it's about high-value, behavior-changing content about, ...
  Content, Content Marketing, Customer Engagement, Engagement, Web Content, Writing
• Customer Referral Programs: Top Methods and RewardsAyaz Nanji
  The most effective method for a current customer to refer a potential customer to a business is a verbal recommendation, according to recent research from Amplifinity.
  Customer Acquisition, Customer Behavior, Customer Engagement, Research Summaries, Sales, Survey Data
• Don't Give in to Marketing FOMO: Four Steps to Resisting Shiny-Object SyndromeErik Huberman
  Rather than sticking to time-tested basics, marketers sometimes jump into channels they know little about. After all, what if that shiny new platform is the one you've always dreamed about? ...
  Advertising, Customer Engagement, Marketing Smarter, Marketing Strategy, Snapchat
• Five Tips for Building Better Loyalty Program EmailsVivek Sharma
  Email is a highly effective channel for delivering loyalty program content and experiences that get your first-time shoppers to stick around—and drive up your customer lifetime value.
  B2C, Customer Engagement, Customer Experience, Customer Loyalty, Customer Retention, Email, Email Marketing, Engagement, Interactive Marketing, Retail Marketing
• How to Build a Better Social Marketing Strategy [Infographic]Laura Forer
  From Livestreaming to quizzes and videos, there's a lot you can be doing to enhance your social channels. Check out this infographic for some great data and ideas on how ...
  Customer Behavior, Customer Engagement, Facebook, Social Media, Twitter, Videos, Virtual Reality, YouTube
• Reaching Millennials in 2017: Turns Out, They're on Their PhonesMatt Donovan
  We've become used to hearing about Millennials as "the next generation of consumers." That's no longer the case. Millennials are adults now. They're the current generation. And they're your customers. ...
  B2C, Customer Acquisition, Customer Behavior, Customer Engagement, Customer Relationships, Millennials, Mobile Marketing, Retail Marketing, SMS
• Four Visual Neuromarketing Hacks to Boost Your BrandingMostafa Dastras
  Any detail of your branding efforts can have a negative or positive effect on your customers' decision-making. These visual hacks will help you get attention and enhance your branding efforts.
  Advertising, Branding, Customer Behavior, Customer Engagement, Eye Tracking, Market Research, Naming, Retail Marketing
• Social Listening in 2017: The Next Frontier in Social MediaUlrik Bo Larsen
  Social media is already an important part of the customer experience. Which is why marketers are using social listening for better targeting during the customer journey. Here are the social ...
  Content, Customer Engagement, Customer Experience, Customer Insight, Market Research, Social Analytics, Social Listening, Social Media, Videos