Customer Engagement

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• Five Content-Led Marketing Campaigns That Drive ResultsChris Cano
  Promoting too many sales and discounts can devalue your brand and hurt your bottom line in the long run. Instead, use content to build audience engagement, boost your brand, and ...
  Content, Content Marketing, Content Strategy, Customer Communications, Customer Engagement, Customer Retention
• Five Tips for Marketing a Subscription-Based BusinessStefan Pretty
  A subscription-based business model can be extremely successful—when it's marketed well. Here are some tips for reaching more of your target market, engaging your audience, and controlling churn rates.
  Customer Engagement, Customer Experience, Marketing Strategy
• The Secret to More Effective Campaigns: A Data Management Platform
  Want to organize your data so it's actually usable? DMPs help marketers manage data, allowing you to deliver better customer experiences, increase engagement, and improve ROI. Here's what to look ...
  Big Data, Customer Engagement, Data, Segmentation, Technology
• Taking Experiential Marketing Beyond Events and the Tradeshow FloorBrett Hyman
  Unlike passive forms of marketing, experiential is an active, multidimensional vehicle that connects with customers on a deeper, more emotional level.
  Customer Engagement, Experiential Marketing, Tradeshows/Events
• How to Tap Into Hidden Marketing Spend to Fuel Growth: Optimizing CPEStacey Haas, Max Magni, Biljana Cvetanovski, Cathy Wu
  Marketers managing consumer promotions and engagement (CPE) efforts often can't easily measure ROI and determine what's working. Here are five tips to make CPE for consumer goods brands more efficient ...
  B2C, Customer Engagement, Marketing Strategy, Promotions, Retail Marketing
• Five Ways to Successfully Promote Your Loyalty Rewards ProgramSamir Palnitkar
  A good rewards program can increase sales, reduce discounts, and grow customer loyalty. Here's how to launch a strong program and encourage customer participation.
  B2C, Customer Engagement, Customer Loyalty, Customer Retention, E-Commerce, Retail Marketing
• How to Make Your Infographics Stand Out [Animated Infographic]Laura Forer
  How can you add a new dimension to your infographics? Check out these 12 techniques for designing infographics that really shine.
  Content, Creativity, Customer Engagement
• Contest Marketing: A Powerful Form of Content MarketingBarry Feldman
  See why contests are so effective for marketing, and follow these eight steps to create a contest that will help you generate leads, collect valuable data, and give your customers ...
  Content, Customer-Centric, Customer Engagement, Customer Loyalty, Marketing Strategy, Marketing Tips
• Customer Relationships in the Age of Technology [Infographic]Laura Forer
  Technology can actually help create meaningful human relationships between brands and customers—when it's used well. See how AI, chatbots, and more can produce better customer experiences and relationships.
  Branding, Customer-Centric, Customer Communications, Customer Engagement, Customer Experience, Customer Service, Technology
• How to Use Webinars to Build Good Customer RelationshipsShane Barker
  Webinars offer a perfect platform to engage and train your B2B customers. See how to make them interactive and offer value to your attendees.
  Content, Customer-Centric, Customer Engagement, Customer Relationships, Webinars
• How to Promote Loyalty Rewards Programs [Infographic]Laura Forer
  Creating a loyalty program is just a first step to customer engagement—you also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas ...
  B2C, Customer Communications, Customer Engagement, Customer Loyalty, Customer Retention, Email, Engagement, Marketing Strategy, Retail Marketing
• How Chatbots Can Help Your E-Commerce [Infographic]Laura Forer
  Chatbots can be helpful in guiding both B2C and B2B customers through their buying paths. Check out how chatbots can assist in your e-commerce strategy.
  B2B Marketing, B2C, Customer Communications, Customer Engagement, Customer Service, E-Commerce, Marketing Strategy, Technology
• Devise Better Customer Journeys With Customer Data as Your GPS
  Understanding your buyers' journeys is key to providing them with the right information to move them along the buying path. See how the right tools—and AI—can make your job as ...
  AI, Customer Engagement, Customer Experience, Customer Insight, Data, Metrics, Technology
• Lifecycle Marketing for Subscription-Based Services: Four Subscriber PersonasYoni Barzilay
  Up to 80% of customers in subscription-based services cancel their subscription in the first three months. Across the customer journey, here are the four personas you should be aware of ...
  Customer Engagement, Customer Relationships, Customer Retention
• Post-Holiday E-Commerce: Convert One-Time Buyers Into Loyal Customers
  Holiday buyers don't have to stay just one-time purchasers. See how data collection plus a simple email program can turn them into loyal customers and keep them engaged all year.
  B2C, Customer Behavior, Customer Engagement, Customer Loyalty, Customer Retention, Email, Email Campaigns, Marketing Strategy
• Mobile Marketing: 2018 Statistics and Tips for Small Businesses [Infographic]Laura Forer
  Mobile marketing means more than just having a mobile-friendly website—although that's an important place to start. This infographic offers seven tips to boost your mobile strategy and give your users ...
  Advertising, Augmented Reality, Customer Behavior, Customer Engagement, Marketing Tips, Mobile Marketing, Social Media, Videos, Virtual Reality, Websites
• Six Pitfalls to Avoid in Your Next Experiential Marketing Campaign [Infographic]Laura Forer
  Live marketing experiences can be effective in giving your customers memorable and relevant experiences—but only when they are done right. Check out these six things not to do next time ...
  Customer Engagement, Customer Experience, Experiential Marketing, Influencer Marketing, Marketing Strategy, ROI, Social Media, Technology
• Calendars as Marketing Channel: Four Best-Practices for Reaching Your CustomersSameen Karim
  In our age of information overload, engaging your audience is more challenging than ever. But what if, rather than trying to divert customers' attention, marketers could meet customers where they're ...
  Customer Acquisition, Customer Communications, Customer Engagement, Customer Relationships, Mobile Marketing
• The Five Top Trends That Will Shape Influencer Marketing in 2018Ismael El-Qudsi
  Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet ...
  Advertising, B2B Marketing, B2C, Customer Engagement, Customer Relationships, Influencer Marketing, Marketing Strategy
• Four Ways to Keep Your Brand and Marketing Relevant Amid Fluctuating Cultural TrendsSarah Clark
  For any marketing campaign to be successful, marketers must find innovative ways to interweave the brand's core values with the cultural context of the intended audience—its ideologies, tensions, values...
  Customer Behavior, Customer Engagement, Customer Relationships, Marketing Strategy, Retail Marketing