Customer Service

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• These Hot Trends in Customer Experience Make Companies Seem More HumanSid Banerjee
  Although technology is making businesses (and marketing) more automated, customers are beginning to feel more and more as if companies are listening to their individual wants and needs.
  Content, Customer Satisfaction, Customer Service, Digital Marketing, Technology
• Customers Want to Talk to You, So Why Aren't You Listening? [Infographic]Verónica Jarski
  A whopping 90% of customers are frustrated with the service they experience when they call a company. What do they want? And how you can deliver?
  Customer Behavior, Customer Satisfaction, Customer Service, Marketing Tips
• Is Your Marketing Plagued by the 'Order-Taker' Mentality?Al Davidson
  The best marketers find ways to educate customers and get them excited about what they should want. Most marketers, however, fall into an 'order-taker' mentality instead.
  Customer Engagement, Customer Relationships, Customer Service, Marketing Strategy
• Do Brands Respond to Mentions on Twitter?Ayaz Nanji
  Only 47% of retail brands engage on Twitter when tagged in an @mention, according to a recent report from Brandwatch.
  Customer Service, Research Summaries, Social Media, Social Networking, Twitter
• What Might Customer Service Look Like in 25 Years?Diane Berry
  Advanced search technology, along with wearable devices, automatic voice interactions, and predictive support technology will mold the future of customer service. Here's what the future might look like.
  Customer Behavior, Customer Experience, Customer Service, Sales, Search Engine Marketing, Search Engines
• What the Financial Sector's Renewed Focus on Customer Service Can Teach MarketersChris Randall
  Increasing focus on customer service is causing huge changes in the financial sector. Here's what you can learn about customer retention from banks.
  Customer Engagement, Customer Retention, Customer Service
• How Consumers Prefer to Receive Marketing MessagesAyaz Nanji
  Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems.
  Customer Behavior, Customer Service, Email, Email Marketing, Marketing Communications, Research Summaries, Survey Data
• How Marketing and Customer Service Approach Customer Engagement [Infographic]Verónica Jarski
  Want to find out more about how marketing and customer service teams contribute to the customer experience? Check out the following infographic.
  Customer Engagement, Customer Relationships, Customer Retention, Customer Service, Social Media
• Five Ways to Create Happy Customers This Holiday Season [Infographic]Verónica Jarski
  Turning passive customers into happy ones significantly increases revenue. So, check out these tips for creating happy customers.
  Brand Loyalty, Customer Loyalty, Customer Relationships, Customer Satisfaction, Customer Service, Sales
• Six Ways Apps Can Help You Provide Excellent Customer ServiceLiora Brener
  Businesses need to do more than just provide wonderful products. They also need to provide excellent customer service. Apps can help businesses do that.
  Consumer Electronics, Customer Experience, Customer Service, Mobile Marketing, Smartphones, Technology
• #SocialSkim: Ello, Top 10 Vines Chart, iPhone's Bending, Twilight on Facebook, More!Angela Natividad
  What's Ello, anyway? Get its story. We also found the first-ever Brand Vine chart (Top 10 Vines). And we look at how brands responded to the iPhone 6 bending (yes, ...
  Advertising, B2B Marketing, B2C, Customer Service, Digital Marketing, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Vine
• Customer Service via Facebook: Benchmarks and TrendsAyaz Nanji
  Brands responded to 67% of the questions posted to their Facebook Pages by consumers in the second quarter of 2014, according to a recent report from Socialbakers.
  Customer Service, Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• Do You Know What 'Personalization' Really Means?Tina Johnson-Marcel
  Marketers often confuse personalization with customization. Here's a look at what personalization is—and which companies are getting it right.
  Customer Engagement, Customer Experience, Customer Relationships, Customer Service, Personalization
• Serving Everyone Means Serving No One—and Other Truths About Customer-CentricityLisa Leslie Henderson, Larry Weber
  Meeting every need of every customer sounds customer-centric, but it ends up being just the opposite. Here's a look at what being customer-centric really means.
  Customer-Centric, Customer Engagement, Customer Relationships, Customer Satisfaction, Customer Service
• Three Simple Tactics to Increase Customer LoyaltyMike Kamo
  A rock-solid reputation, a remarkable product, and a price the market believes is fair will get you only halfway toward loyal, repeat buyers. Here's what else you need...
  Customer Engagement, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction, Customer Service, Personalization
• Surprise, Delight... Then What? Five Tips to Keep the Customer Experience Momentum GoingBrandon Sawalich
  Here's how you can engage your customers, provide them with proactive service, personalize their experience, and go the extra mile for them.
  Customer-Centric, Customer Engagement, Customer Experience, Customer Loyalty, Customer Relationships, Customer Service, Personalization
• Hospitality: The Impact of Tech on Customer LoyaltyJohn Fremont
  It's a tough time for those in the airline, hotel, and cruise industries. Customer loyalty is eroding—and with good reason. Many brands aren't anticipating and answering needs at the level ...
  Customer Behavior, Customer Experience, Customer Loyalty, Customer Service, Mobile Marketing
• The Companies With the Best (and Worst) Customer Service RatingsAyaz Nanji
  USAA has earned the highest customer service ratings from US consumers for the second year in a row, according to a recent report from Temkin Ratings.
  Customer Experience, Customer Relationships, Customer Satisfaction, Customer Service, Research Summaries, Survey Data
• How All the Cool Kids Are Using Social Media to Achieve Business GoalsPhilip Paranicas
  Remember the cool kids in school who stayed ahead of trends? Back then, catching up seemed impossible. Today, your cool peers are using social media in cool ways, but the ...
  Content, Customer Engagement, Customer Insight, Customer Service, Marketing Strategy, Sales, Social Media, Thought Leadership
• Why Businesses Need to Embrace Content Consumption MonitoringErik Matlick
  Just using a marketing automation database is limiting. Instead, businesses should consider monitoring their customers' content consumption patterns to know how to best reach them and when.
  B2B Marketing, Business Intelligence, Content, Content Marketing, Content Strategy, Customer Behavior, Customer Insight, Customer Relationships, Customer Service, Lead Nurturing, Marketing Strategy, Sales, Sales and Advertising