Digital Marketing

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• Digital-Media Terms: How Do You Translate That?Chanin Ballance
  Interactive media platforms are a global phenomenon, occurring in all markets regardless of their level of economic, social, and cultural development. Therefore, when translating content into other languages, it's critical ...
  Digital Marketing, Google, International Marketing, Local Marketing, Marketing Tips, SEO
• Email and Facebook Dominate Sharing of Online Content
  Email is still a key component of digital marketing: 49% of consumers share content online at least once a week, with most of it shared via email (86%) and Facebook ...
  Digital Marketing, Email Marketing, Facebook, Research Summaries, User-Generated Content
• How to Achieve Relevance in Direct Digital Marketing: Have a PlanBryce Marshall
  This final installment in a series of articles on achieving relevance in direct digital communications discusses the fifth vital key: developing and maintaining a plan. Achieving relevance requires you to ...
  Digital Marketing, Direct Marketing, Marketing Smarter, Marketing Strategy, Testing
• Why Mobile Is Driving a New Approach to Data ManagementBrian Deagan
  As the mobile channel continues its rise to prominence among marketers and consumers, the lines between the digital marketing and the physical marketing worlds have become blurred. If mobile is ...
  Customer-Centric, Digital Marketing, Direct Marketing, Marketing Smarter, Mobile Marketing, Segmentation
• B2B Marketers to Boost Spending on Social Media, Digital
  B2B marketers continue to shift their marketing mix away from traditional marketing vehicles toward social media and digital channels: 67% plan to increase spending on social media over the next ...
  B2B Marketing, Digital Marketing, Forecasts, Research Summaries, Social Media
• Marketers to Double Spending on Digital Data by 2012
  US marketers are expected to more than double their investments in online-derived data sources by 2012, allocating a projected $840 million to information about digital audiences, transactions, and clickstream behaviors, ...
  Digital Marketing, Forecasts, Marketing Budgets, Research Summaries
• Six Reasons Print Belongs in Your Media Mix (or Why Digital Popularity Brings Print Opportunity)Gordon Plutsky
  Just because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. The decreasing numbers for print don't necessarily mean a particularly high ...
  Advertising, Digital Marketing, Email Marketing, Interactive Marketing, Marketing Tips, Measurement, ROI, Writing
• Formulate Your Content Strategy in 10 Simple StepsSteve Sponder
  Content is moving from being among the final considerations of a Web-development project to being front and center in a digital-marketing strategy. And, more and more, brands are recognizing that ...
  Branding, Content, Customer Engagement, Digital Marketing, Marketing Strategy, Marketing Tips, Value Propositions
• Top-Gaining Site Categories in July Led by Gambling
  Interest in the annual World Series of Poker Tournament drove US Web traffic to online gambling sites in July 2010, while more than 170 million consumers visited an online retail ...
  Digital Marketing, E-Commerce, Research Summaries, Websites
• Eight Ways to Improve Your Site Search and Capture More ConversionsShaun Ryan
  Whether you're marketing an e-commerce, informational, or B2B site, your site search is a critical feature of your site and deserves your time and attention. And by making some small ...
  Customer Behavior, Digital Marketing, Marketing Tips, Web Analytics, Website Design
• How to Achieve Direct Digital Marketing Relevance: Take an Incremental Approach (Part 4 of 5)Bryce Marshall
  Previous installments of this article series have describe the importance of relevance in direct digital marketing and three of the five keys to achieving a relevance-centered approach. This article looks ...
  Customer Engagement, Digital Marketing, Marketing Tips, Measurement, Segmentation, Targeting
• More Email Marketers to Integrate Social Media
  Most marketers believe there is value in combining email marketing and social media: Nearly 70% of small business marketers use some type of social media marketing tactic and 77% say ...
  Digital Marketing, Email Marketing, Research Summaries, Small Business, Social Media
• Achieving Relevance in Direct Digital Marketing: Segmentation and OptimizationBryce Marshall
  The previous installments of this series of articles covered the idea of relevance in digital marketing and discussed the first two of five keys for achieving relevance. This installment covers ...
  Customer Behavior, Digital Marketing, Direct Marketing, Marketing Tips, Segmentation
• PR/Comms, Not Marketing Controls Digital, Social Media
  New digital and social media tools are more likely to be under the strategic and budgetary control of corporate PR and communications rather than marketing departments, according to a study ...
  Digital Marketing, Public Relations, Research Summaries, Social Media
• Achieving Relevance in Direct Digital Marketing: Marketing's Influence on Technology Is VitalBryce Marshall
  The technology puzzle is no longer an area of operations that marketing-focused professionals can afford to ignore or defer to other entities within the organization. Marketing must influence technology if ...
  Digital Marketing, Marketing Analytics, Segmentation, Targeting
• Email Offers Hollywood Blockbuster Marketing Opportunities—From Acquisition to MonetizationTony D'Anna
  Movie studios are struggling to effectively reach moviegoers, who have so many other media vying for their attention. So like the plot of a blockbuster film, the studios are on ...
  Digital Marketing, Email Marketing, Segmentation, Television
• Direct and Digital Marketing Jobs Rebounding
  In anticipation of improving business conditions, digital and direct marketing executives continue to lift hiring freezes: 20% say they now have a hiring freeze, down from the 45% who said ...
  Career Management, Digital Marketing, Direct Marketing, Research Summaries
• Direct Digital Marketing: Powerful B2C Tools for B2B MarketersJosh Gordon
  Direct digital marketing solutions are no longer exclusive to B2C marketers. B2B marketers must demand more from their marketing partnerships because the transference of traditionally B2C marketing approaches to B2B ...
  B2B Marketing, Channel Marketing, Collaboration, Digital Marketing, Direct Marketing, Lead Generation
• Gartner: Key CRM Predictions for 2010
  As social networks become even more important for reaching customers, by the end of 2010 Facebook will be the No. 1 social networking site in all but 25 countries and ...
  Digital Marketing, Digital Theory, Facebook, Forecasts, Research Summaries, Social Media
• The Next Big Thing Is Already Here
  "In the technology industry," writes Morgan Stewart in an article at MarketingProfs, "we are constantly focused on the next big thing." And there's often an assumption that whatever comes next ...
  Collaboration, Digital Marketing, Email Marketing