Digital Marketing

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• Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]Ayaz Nanji
  Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll.
  Advertising, Digital Marketing, Research Summaries
• The Inner Workings of Advertising on Amazon [Infographic]Laura Forer
  Are Amazon ads the next Google Adwords? You might not know that the online store also sells advertising space. Check out the options to see if Amazon ads could work ...
  Advertising, Digital Marketing, E-Commerce
• The Top Email Providers and Devices in 25 CountriesAyaz Nanji
  Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used device for accessing email, according to recent research from SendGrid.
  Digital Marketing, Email, Email Marketing, Research Summaries
• The Social Networks B2B and B2C Marketers Value MostAyaz Nanji
  Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.
  B2B Marketing, Digital Marketing, Facebook, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter
• The Most In-Demand Marketing Areas of Expertise by EmployersAyaz Nanji
  Most marketing leaders expect to grow their teams this year, with digital talent being the most in demand, according to recent research from McKinley Marketing Partners.
  Career Management, Digital Marketing, Management, Research Summaries
• Google AdWords Benchmarks by Industry [Infographic]Ayaz Nanji
  How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest costs, click rates, and conversion rates?
  Advertising, Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• How to Use Virtual Reality in Your Digital Marketing [Infographic]Laura Forer
  VR has moved beyond just gaming and into many industries, including marketing. See what trends are expected with the technology and why marketers should pay attention.
  Customer Experience, Digital Marketing, Technology, Virtual Reality
• What Is Dropshipping, and Is It Best for Your Online Retail Business?Augustin Kennady
  E-commerce businesses have options for shipping: do it yourself, outsource to a fulfillment center, or dropship. Explore the pros and cons of each to find the right option for your ...
  Digital Marketing, E-Commerce
• The Share of Digital Display Ads Bought ProgrammaticallyAyaz Nanji
  Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer.
  Advertising, Digital Marketing, Research Summaries
• Your Retargeting Program Is Probably Leaving Money on the Table [Infographic]Laura Forer
  Many marketers are missing crucial information to help them determine whether their ad budget is being spent in the most efficient and effective way. That means they may be missing ...
  Advertising, Digital Marketing, E-Commerce
• Eye-Tracking Study: Email-Signature Banner EffectivenessAyaz Nanji
  What types of email-signature banners draw the most interest? Does it help to include a call to action? Which are more effective: horizontally or vertically aligned units?
  Digital Marketing, Email, Email Marketing, Eye Tracking, Research Summaries
• Spanish in the US: An Opportunity for Marketers [Infographic]Laura Forer
  Spanish is the second-most commonly spoken language in the US, and that offers a huge opportunity for marketers. Check out this infographic for stats about Hispanic market share and Spanish ...
  Customer Behavior, Customer Communications, Customer Insight, Digital Marketing
• The Six Biggest Challenges Facing Social Media MarketersAyaz Nanji
  Marketers say not having enough staff and financial resources is the top challenge they face in executing well on social media, according to recent research from The Manifest.
  Digital Marketing, Marketing Challenges, Marketing Strategy, Research Summaries, Social Media, Social Networking
• The Educational Backgrounds of Digital MarketersAyaz Nanji
  Most digital marketers in the United States have at least a bachelor's degree, according to recent research from Hafiz Muhammad Ali.
  Career Management, Digital Marketing, Research Summaries
• Social Media Use in 2018: Platform, Age, and Visit TrendsAyaz Nanji
  YouTube and Facebook are the social networks most used by US adults, according to recent research from the Pew Research Center.
  Digital Marketing, Facebook, Instagram, Pinterest, Research Summaries, Snapchat, Social Media, Social Networking, Twitter, YouTube
• The Ad Formats and Categories Consumers Like MostAyaz Nanji
  Among the various advertising formats, television ads are the still the most liked by consumers, according to recent research from Clutch.
  Advertising, Digital Marketing, Research Summaries, Television
• Six Key Questions to Ask Your Retargeting Provider [Infographic]Laura Forer
  You're giving money to your retargeting provider, but how do you know it's spending your money wisely? Here are six questions you can ask to make sure you are working ...
  Advertising, Digital Marketing, Targeting
• Google Site Search Is Going Away: Three Questions to Ask Before You Replace ItMatthew Riley
  As Google shutters its Site Search, these three key questions will help you avoid a scramble to find a replacement. They'll also help you determine which technology will work best ...
  Customer Experience, Digital Marketing, Google, Search Engines, Technology, Websites
• Programmatic Advertising: Benefits, Trends, and Solutions [Infographic]Laura Forer
  Unsure if programmatic advertising is right for you brand? Now may be the time to get started if you want to stay ahead of the competition. Check out this infographic ...
  Advertising, Digital Marketing, Marketing Smarter, Marketing Strategy, Technology
• What's Coming Up? Online Advertising Trend Predictions for 2018 [Interactive Infographic]Laura Forer
  Marketers can expect 2018 to be a big year for digital advertising, with continued growth in voice search, video ads, targeting accuracy, and more. Check out four big digital ad ...
  Advertising, Digital Marketing, Google, Marketing Strategy, PPC Campaigns, Targeting