Three Digital Marketing Initiatives That Complement Your SEO Program
"While SEO will always be a good bet for generating long-term value," writes John-Henry Scherck at Renegade Search, "it doesn't necessarily have to be the only aspect of a good ...
CMOs Expect Big Returns From Digital Marketing
Though online marketing is still a work in progress for many organizations, most corporate management teams are fully supportive of digital investments, driven by the benefits of improved marketing ROI, ...
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Forrester: B2B Marketing Budgets Rising 6.8% in 2012
B2B marketers are increasing marketing budgets 6.8% on average in 2012, according to a survey from Forrester Research. Across various industries, gaps in marketing investment growth have narrowed from levels ...
Digital, Direct Marketing Jobs Outlook Improving Modestly
After a big spike in first-quarter hiring, the direct and digital jobs market is now expected to improve modestly in the second quarter of 2012, according to the Bernhart Associates' ...
Local Digital Ad Spend to Reach $38.5B by 2016
Local online and mobile advertising revenues are forecast to reach $38.5 billion by 2016, up from an estimated $21.2 billion in 2011, a compound annual growth rate (CAGR) of 12.7%, ...
Senior Execs Consume Both Traditional and New Media
Senior executives have a healthy appetite for a wide range of traditional and new media channels, according to a survey from Doremus and the Financial Times: Most surveyed execs still ...
Media Planners and Buyers Value Direct-Response Metrics
When measuring the success of online display advertising, agencies tend to place great importance on performance metrics such as conversion, even for branding awareness campaigns, according to a survey from ...
Five Tips for Online Public Relations Success [Slide Show]Allie Gray Freeland
It's 2012. Advances in the digital world have revolutionized media—and how public relations professionals do their jobs. Are you keeping up? Here are five tips for mastering the digitization of ...
Top Shopping Tools: Web Browsers, Smartphones, and Facebook
Among the various digital shopping channels available to consumers today, when discovering new products, most online shoppers prefer to use websites via PC or laptop or browser-based mobile sites via ...
Top 5 Crowdsourcing Pitfalls That Can Sink You [Slide Show]Wil Merritt
Crowdsourcing can be a great way to generate creative for your campaign, allowing your brand advocates to "own" a piece of your messaging. But watch out for five common pitfalls—and ...
Redesigning the Site Redesign RFP: Eight Do's and Don'tsEric Anderson
Is a site redesign among your company's New Year's resolutions? To end up with a site that's built to last, you'll need a well-crafted RFP that covers all bases. Learn ...
Eight Ways to Segment Link ProspectsKen McGaffin
Link building is probably the most difficult aspect of SEO. Quality links that bring results are hard to get... unless you have a link-building strategy that targets specific, meaningful market ...
Six Steps for Rebuilding Your Brand After a CrisisLarry Berg
It's amazing how quickly a brand can find itself in a crisis, struggling to salvage its reputation. But your brand doesn't have to suffer. Learn six steps to take—before and ...
The Evolution of Marketing Agencies and ConsultanciesPaul Roetzer
The marketing agency ecosystem is evolving because of changes in customer behavior and advances in technology. Is your firm keeping up? Learn 10 key considerations for transforming your organization.
Five Marketing Trends That Only a CMO Contemplating Career Suicide Would IgnoreTom Shapiro
Marketing is changing and evolving at a rapid pace. Are you keeping up? Here are five major changes taking shape in 2012 that CMOs can't afford to ignore.
Take Your Online Presence Global: Five Foreign-Language Online Marketing TipsChristian Arno
With the exponential rise of the multilingual Web in recent years, extending your online marketing strategy internationally is more timely than ever. Here are five key tips for effective global ...
Three Core Qualities of B2B Digital Marketing
As businesses become ever more adept at creating their own digital marketing strategies, they are sure to expect the same or better from you when you try to engage with ...
IBM: CMOs Struggle to Keep Up With Digital, Social Marketing
Most of the world's top marketing executives understand the dramatic shifts occurring in the way they engage with customers, but still struggle to manage the change, according to a new ...
Direct and Digital Marketing Jobs Weakening in 4Q11
The stalled US economy has weakened job prospects for digital and direct marketers in the fourth quarter of 2011, according to a survey from Bernhart Associates. Even so, more than ...
Five Steps to Clearly Defining Your Brand in a Digital World
As information disperses across a thousand channels, clearly defining your brand becomes more important than ever. Yet many B2B companies "still don’t have a clear understanding of what their brand ...