Email Marketing

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• Four Lingering Myths About Video-Email MarketingAndy Shore
  People are always looking for the next great thing in email marketing, and these days much of the talk involves social-networking integration. But now that email and online media have ...
  Email Marketing, Email Service Providers, Marketing Tips, Social Networking, Videos
• A Four-Step Plan to Re-Engage Inactive Subscribers
  "Your email database might show big numbers," writes Loren McDonald at Silverpop, "but 25 percent to 40 percent of your subscribers, or more, could be inactive without showing any obvious ...
  Customer Engagement, Email Marketing, Metrics, Segmentation
• Seven Types of Smartphone Apps Driving Mobile Market
  Seven categories of mobile applications are expected to dominate the mobile market over the next four years: email, games, social networking, instant messaging, mapping and directions, music and radio, and ...
  Email Marketing, Mobile Marketing, Research Summaries, Social Networking
• Email and Facebook Dominate Sharing of Online Content
  Email is still a key component of digital marketing: 49% of consumers share content online at least once a week, with most of it shared via email (86%) and Facebook ...
  Digital Marketing, Email Marketing, Facebook, Research Summaries, User-Generated Content
• Four Ways to Grow Your Email List
  "The start of a great email list is one that is filled with customers and prospects who have said yes to receiving information from you and who will be moved ...
  Email Lists, Email Marketing, Social Networking
• Five Ways to Improve Deliverability
  "Even in an increasingly real-time Web, email remains a critical channel to embrace for B2B marketing success," says Maria Pergolino in a post at the MarketingProfs Daily Fix blog. "However, ...
  B2B Marketing, Copywriting, Email Lists, Email Marketing, Marketing Tips
• Why You Might Want to Send an Email on Sunday
  While most experts will say there's no such thing as the perfect time to send your email offer or newsletter, conventional wisdom holds that Tuesday—generally speaking—is the best day for ...
  Email Campaigns, Email Marketing, Marketing Tips
• Four Tips for E-Newsletter Success
  Whether you send e-newsletters on a weekly or monthly basis, it's a great way to connect with your customers and achieve a number of diverse goals. But is your newsletter ...
  E-Commerce, Email Marketing, Website Design
• Two Sure Ways to Make Your Email Copy Sing
  In a post at Email Marketing Reports, Mark Brownlow presents a screenshot that looks like a page from a 19th-century novel: lengthy paragraphs filled with sentences of uniform length. That, he ...
  Customer Engagement, Email Marketing, Writing
• Six Reasons Print Belongs in Your Media Mix (or Why Digital Popularity Brings Print Opportunity)Gordon Plutsky
  Just because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. The decreasing numbers for print don't necessarily mean a particularly high ...
  Advertising, Digital Marketing, Email Marketing, Interactive Marketing, Marketing Tips, Measurement, ROI, Writing
• How Miracle-Gro Uses Email to Grow Offline Sales
  "One click between email message and e-commerce is so ingrained for all of us—as both buyers and marketers—that it's almost nostalgic to think of using email solely to promote offline ...
  Case Studies, Customer Satisfaction, E-Commerce, Email Marketing
• Four Ways to Improve Your Email Campaigns
  If there's one piece of advice experts have for email marketers, it's to test, test and test again. To be sure you're getting everything you possibly can from your A/B ...
  Email Marketing, Marketing Analytics, Testing
• Three Ways to Reach Readers Who'd Rather Be at the Beach
  During the hot summer months, email marketers often despair of subscribers whose minds are somewhere else. "So how can you make your email marketing messages matter to office workers counting ...
  Customer Engagement, Email Marketing, Newsletters
• 10 Tips for Building a Revenue-Generating Mailing List for Email MarketingWendy Lowe
  If no one's reading your email campaign, no matter how great it is, it's not going to make any sales. You need a great email list filled with customers and ...
  Customer Engagement, Email Campaigns, Email Lists, Email Marketing, Marketing Tips
• How Chick-Fil-A's Email Offer Brought Customers Into Stores
  In a post at the Bronto blog, Julie Waite says you may know Chick-Fil-A recently introduced a Spicy Chicken Sandwich. "What you may not have heard," she notes, "was that ...
  Email Marketing, Promotions, Targeting
• URGENT: Bussiness moneys for you Dear, sir!! A Reformed Spam Writer Helps You Stay Out of the Junk FolderAnna Goldsmith
  About 10%-20% of all emails you send—even to people who requested them—will get accidentally routed to the junk/spam folder. What about that other 80%-90%? Those emails may not be spam, ...
  Email Marketing, Email Subject Lines, Marketing Tips, Spam, Writing
• Two Subject-Line Traps to Avoid
  If a subject line gets truncated on its way to your subscriber's inbox, cautions Mark Brownlow at Email Marketing Reports, it can do more than cause a "wry smile" or ...
  Copywriting, Email Marketing, Email Subject Lines
• Gone Phishing: Why eBay Emails Can Be Hard to TrustDJ Waldow
  People tend to open an email based on the two things they can see in their inbox: the From name and the Subject line. If recipients receive an email from ...
  Customer Behavior, Email Marketing, Email Subject Lines, Links, Personalization, Spam
• In Email Integration, Social Media Tops Mobile
  Though the adoption of sophisticated mobile devices continues to climb, the integration of mobile marketing into email and online programs is still low: Less than one-third of marketers say mobile-optimized ...
  Email Marketing, Mobile Marketing, Online Marketing, Research Summaries, Social Media
• Why 'Spray and Pray' Email Marketing Doesn't Work
  Your B2B email marketing program might have a good reason for sending a steady stream of one-size-fits-all messages to prospects. "The idea being that by keeping these folks exposed to ...
  B2B Marketing, Customer Loyalty, Email Marketing