Email Marketing

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• Email Offers Hollywood Blockbuster Marketing Opportunities—From Acquisition to MonetizationTony D'Anna
  Movie studios are struggling to effectively reach moviegoers, who have so many other media vying for their attention. So like the plot of a blockbuster film, the studios are on ...
  Digital Marketing, Email Marketing, Segmentation, Television
• It's All in How You Present Yourself
  "The basic method of gaining a subscriber is simply asking someone to sign up for your mailing list," writes David Godot in a Pro article at MarketingProfs. "If a customer ...
  Email Lists, Email Marketing, Thought Leadership, Website Design
• Here's a Reality Check for You
  "I receive email for very different reasons than others in my life," writes Kara Trivunovic at the Email Experience Council blog. "I subscribe to just about any email I can, ...
  Customer Experience, Email Marketing, Targeting
• Eight Reasons for Small Businesses to Dip Their Toes in the Email Marketing PondWendy Lowe
  When Shop.org surveyed retailers for its State of Retailing Online 2009 report, it found that email was the most-mentioned successful tactic overall. What are you waiting for...?
  Customer Engagement, Direct Marketing, Email Marketing, Small Business, Targeting
• It's a Tip, Not a Commandment
  Just because something is currently labeled a best-practice doesn't mean it's written in stone, says DJ Waldow in an article at MarketingProfs. "[W]e can find and spit back best-practices for ...
  Creativity, Email Marketing, Email Subject Lines, Marketing Tips
• If My Dentist Understands Email Marketing, So Can You!DJ Waldow
  Foothill Dental gets it. It's not "doing social media" in the way we think of it. Foothill Dental does not have a Twitter account or Facebook fan page. It doesn't ...
  Copywriting, Email Marketing, Email Subject Lines, Personalization, Social Media
• I Told You It's Me, Not You!
  Recently, a MarketingProfs colleague called his cable company with a request to stop service at his address. When asked for his reason, he explained that he was a highly satisfied ...
  Customer Relationships, Email Campaigns, Email Marketing
• I Got an 'A' on This Test!
  Mark Brownlow of Email Marketing Reports often collates valuable information that we might otherwise miss. Most recently, he reported on the successful test results achieved by various email campaign tweaks. ...
  Copywriting, Creativity, Email Marketing
• Marketers: Shifting to Digital; Email, Search Perform Best
  Most marketing executives cite email or search marketing as their company's top-performing advertising channel in 2009—39.4% and 23.6%, respectively—and over nine in ten (93.6%) say they plan to increase their ...
  Channel Marketing, Email Marketing, Research Summaries, Search Engine Marketing
• Just Say No
  Thought leaders in the email marketing industry are just about unanimous on the subject of randomly purchased lists. Their advice to marketers? Avoid them like the plague. You may, however, still ...
  Email Lists, Email Marketing, Marketing Smarter
• Case Study: How Icebreaker Drove Holiday Sales With EmailDylan T. Boyd
  How a unique approach to email helped New Zealand-based clothing brand Icebreaker dramatically improve its 2009 holiday sales.
• It Ain't Over Till It's Over
  What happens after a subscriber opens your message, likes the offer, clicks through and makes a purchase? "Do you simply count them as another customer," asks Dylan Boyd at The Email ...
  Customer Engagement, Customer Satisfaction, Email Marketing
• Growing, Growing, Grown!
  "[C]ontinual email list growth is the Achilles heel of email marketing," says Karen Talavera in a Pro article at MarketingProfs. She says marketers face some tall challenges when they strive ...
  Customer Behavior, Email Lists, Email Marketing
• Will You Still Love Me Tomorrow?
  Some marketers might regard an opt-in subscription as the end of the permission process—but it's just the beginning, says Stephanie Miller in a post at the Daily Fix blog. "Permission does ...
  Email Campaigns, Email Marketing, Permission Email Marketing
• When Best-Practices Aren't: Five Ways to Break the Rules of Email Marketing and Still Win the GameDJ Waldow
  A best-practice is the generally preferred practice, one that will make your company more money, thus making your boss happy, which in turn will make you happy. If it were ...
  Email Marketing, Email Subject Lines, Marketing Tips, Testing
• C'mon, Make Me a Match
  When you hire an email-marketing agency, how do you decide which candidate makes the cut? Size, location, reputation? And has that process always worked for you? Or have you, like ...
  Case Studies, Email Marketing, Hiring Outside Resources
• Email Integral to Social Communications
  Contrary to speculation that social networking communications would replace traditional email, the amount of time consumers spend exchanging personal email has held steady: 71% of online consumers spent 20 minutes ...
  Customer Behavior, Email Marketing, Research Summaries, Social Networking
• The Next Big Thing Is Already Here
  "In the technology industry," writes Morgan Stewart in an article at MarketingProfs, "we are constantly focused on the next big thing." And there's often an assumption that whatever comes next ...
  Collaboration, Digital Marketing, Email Marketing
• Why Social, Mobile, and Email Are BFFs (Not Archenemies)Morgan Stewart
  The digital-marketing trifecta of social media, mobile, and email are fueling (not cannibalizing) one another. One clear example is the impact that smartphones are having on the use of email ...
  Collaboration, Email Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Social Media
• Mix It Up, Baby
  In May 2009, Omniture and The CMO Club asked 102 CMOs to rate the relative effectiveness of digital-marketing media. The vast majority (78 percent) gave top marks to email marketing, ...
  Customer Engagement, Email Marketing, Social Networking