Email Marketing

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• Growing Subscription Revenue With Triggered Emails and Online Renewals: How Three Companies Did ItWinston Bowden
  Publishers, membership-based organizations, and anyone who manages subscriptions can benefit from triggered emails by using date-based triggers to remind customers to renew. Automating this process saves time and money. Even ...
  Case Studies, Customer Retention, Email Marketing, Newsletters, Web Analytics
• Caution: This Is NOT a DIY Project
  While enjoying a recent meal out, Richard King got into a friendly conversation with a fellow diner about his work in email marketing. "After 15 minutes our discussion [came to] ...
  Email Marketing, Email Service Providers, Hiring Outside Resources, Marketing Smarter
• Oh, No You Don't!
  When David Meerman Scott signed up for email alerts about launches and events at the Kennedy Space Center, he didn't expect getaway offers from Delaware North Companies Parks & Resorts, ...
  Blogging, Email Marketing, Marketing Tips, Word-of-Mouth
• Hey! Is This a Bait-and-Switch?
  In a post at the FutureNow blog, Bryan Eisenberg recalls an email from Nikon that caught his attention with the subject line "My Picturetown—20GB for just a few cents a ...
  Copywriting, Email Marketing, Landing Pages, Marketing Tips
• Now, That's a Good Tease
  Under normal circumstances, writes Dylan Boyd in a post at The Email Wars, the use of animated GIFs in email campaigns can be a dicey proposition. "[S]ometimes they work with ...
  Creativity, Email Marketing, Targeting
• Don't Try That Around Here
  Laura Atkins, in a blog at Word to the Wise, recently invited the blogosphere to comment on a reader's claim that direct-mail catalog marketers would soon begin to rent and ...
  Direct Marketing, Email Deliverability, Email Lists, Email Marketing
• What Your Emails Say About Your IQ
  Nearly 6 out of 10 adults say they make judgments about an email sender's intelligence based on the email's style, tone, and language. They also assess the sender's age, authority, ...
  Customer Behavior, Email Marketing, Research
• Show Me the Numbers That Count
  "It's high time email marketers assess campaign performance in terms of the business and marketing goals, objectives, and contribution expectations that matter," says Karen Talavera in an article at MarketingProfs. ...
  Email Marketing, Marketing Analytics, Measurement, Metrics
• Measuring What Matters in Email Marketing, Part 1Karen Talavera
  It's high time for email marketers to assess campaign performance in terms of the business and marketing goals, objectives, and contribution expectations that matter. So how do you figure out ...
  Collaboration, Email Marketing, Marketing Budgets, Measurement, Metrics
• A Match Made in E-Heaven: Twitter and Email
  While vigorous debate continues over Twitter's real business value—and its long-term viability—high-tech executives and marketers are experimenting with Twitter today, using it to nurture relationships and improve their visibility by ...
  Customer Relationships, Email Marketing, High-Tech Marketing, Marketing Smarter, Sales, Twitter
• Find Out What It Means to Me
  In a post at Deliverability.com, Andrew Kordek acknowledges the ongoing push for relevant email campaigns—sending the right message to the right person at the right time. But despite these discussions, ...
  Email Campaigns, Email Marketing, Marketing Tips
• Taking eBaby Steps
  "For small businesses, it can be a challenge to look uber-polished and sophisticated with every communication and customer-relationship tactic," says Heather Rast in a post at the Insights & Ingenuity ...
  Email Marketing, Email Service Providers, Marketing Budgets, Small Business
• Avoid Back Alleys at All Cost
  "Imagine if a customer in one of your stores asked a rep where to find a particular product and that rep directed [her] to a door that led to the ...
  Customer Experience, Email Marketing, Landing Pages
• Stop Being So Mysterious
  "In email marketing, we seem to tolerate a level of mystery that would not be acceptable in any other channel," says Stephanie Miller in a post at the Daily Fix ...
  Email Deliverability, Email Marketing, Marketing Analytics
• Segment Email and Social Networks for a Vitamin-Power BoostStephanie Miller
  Here's how Nature Made is combining email and social networking to build stronger email connections with customers and prospects.
  Customer Relationships, Email Lists, Email Marketing, Facebook, Segmentation, Social Networking
• Trust Us, This Is Legit
  "It must be tough to be a financial institution in 2009," says DJ Waldow in a post at the Email Experience Council blog. "I'm not referring to the current financial ...
  Creativity, Email Marketing, Spam, Writing
• Get Horizontal
  If you worry that an email with a horizontal (left-to-right) scroll will confuse your subscribers, Dylan Boyd is prepared to disagree. Unless it tests well, he doesn't suggest using this type ...
  Creativity, Email Marketing, Testing
• 20% of Commercial Emails Not Delivered
  As the global recession grinds on, marketers continue to turn to email marketing to drive sales. But those efforts often confront email-deliverability obstacles: In the US and Canada, more than ...
  B2B Marketing, Email Deliverability, Email Marketing, Permission Email Marketing, Recession, Research, Sales
• Avoid Gmail's Black Hole
  In a post at Copyblogger, Sonia Simone reports on a recent study from Return Path that found 23 percent of permission-based email never reaches the inbox of Gmail users. "No, ...
  Customer Behavior, Email Marketing, Google, Permission Email Marketing
• How's This for Passing the Buck?
  One year ago, Lynda Partner wrote—but did not publish—a blog post that eviscerated a software company for taking liberties with her email address, and then treating her complaint with stunning ...
  Customer Experience, Email Lists, Email Marketing, Marketing Tips, Spam