Email Marketing

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• Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and Email
  Cross-promotional efforts can help companies spread the word as new online-marketing platforms are launched, boosting follower interest and opt-in. The following are 10 popular strategies that companies use to maximize ...
  Digital Marketing, Email, Email Marketing, Integrated Marketing, Mobile Marketing, Social Media
• Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and EmailDan Forootan
  Cross-promotional efforts can help companies spread the word as new online-marketing platforms are launched, boosting follower interest and opt-in. The following are 10 popular strategies that companies use to maximize ...
  Digital Marketing, Email Marketing, Marketing Tips, Mobile Marketing, Social Media
• What Am I, a Magician?
  In a post at the Email Karma blog, Matt Vernhout discusses recent layoffs at AOL and the challenges facing employees who remain. "The individuals [who] do end up making it ...
  Career Management, Email Marketing, Hiring Outside Resources
• I No Robot. Hear Me?
  Too often, argues Julia Rubiner in the Editorial Emergency newsletter, automated email messages lack the human touch. "They frequently sound like they're coming from a robot for whom English is ...
  Creativity, Email Marketing, Writing
• Show Me the Way, Whisperer
  "Do you know what your data [are] telling you?" asks Kelly Lorenz in a post at the Bronto blog. If you're not sure what to make of the copious information ...
  Email Campaigns, Email Lists, Email Marketing
• Stay or Go? You Tell Me.
  As subscriber engagement becomes a critical factor in the deliverability rates of email campaigns, removing inactive recipients from your list is more important than ever. To keep your list as ...
  Email Marketing, Marketing Analytics, Metrics
• Problem Solved: How Do I Turn a Touch Into a Relationship?Claire Coyne
  "Relationships don't just happen, they are built—one experience at a time," says Joel Book of ExactTarget. And lucky for us, Joel has mapped out the process of doing just that ...
  Customer Relationships, Email Marketing, Marketing Tips, Personalization, Writing
• Careful How You Link Up
  "Links allow your readers to select which offer or detail they want to understand better or read more about, without distracting them with information that may not be useful," writes ...
  Email Marketing, Links, Marketing Tips
• The Word on the (Virtual) Street
  In a recent post at the Retail Email blog, Chad White highlights a host of interesting takeaways from this month's Winter Email Insider Summit. Among them are some hot email marketing tactics you may ...
  Email Marketing, Measurement, Testing
• Sounds Good to Me!
  "I know I have said it a million times in speeches, articles and in person," writes Dylan Boyd at The Email Wars blog, "but telling someone 'thanks' is one of ...
  Customer Experience, Customer Relationships, Email Marketing
• Email Trumps Social Media for Sharing
  Despite reports of its demise, email continues to beat out emerging social media channels such as Twitter and Facebook as the favorite way to share information with colleagues and friends, ...
  Customer Engagement, Email Marketing, Research, Social Media
• Just Leave Me Alone!
  You wouldn't add random people to your email list without their permission—you know better than that—but perhaps you're willing to take liberties with the email addresses of prominent bloggers like Chris Brogan. ...
  Email Lists, Email Marketing, Permission Email Marketing
• Will This Be on the Test?
  "[T]here is altogether too much guessing and not enough proving in email marketing," says Stephanie Miller in a post at the MarketingProfs Daily Fox blog. "With inboxes overflowing, subscriber fatigue ...
  Email Marketing, Marketing Tips, Testing
• Q3 Email Click and Open Rates Increase
  Marketers used email communications more effectively during the year as open rates jumped to 22% in the third quarter of 2009 from 19.8% during the same period last year, or ...
  Email Marketing, Metrics, Survey Data
• We're Engaged!
  According to DIRECT's Ken Magill, a recent announcement from AOL hints at where Internet service providers' spam-filtering techniques are headed, and "what marketers had better start doing if they want ...
  Customer Engagement, Email Marketing, Spam
• Beer Budget, Champagne Style
  You might not have the big-time marketing budget of a major retailer—but as the holiday season peaks, don't forget there's a secret weapon in your arsenal. "Email marketing campaigns are affordable, ...
  Copywriting, Email Marketing, Email Subject Lines
• Lying Liars and the Lies They Lie
  "Every once in a while," writes Ardath Albee at the Marketing Interactions blog, "I get a bit irked at the irresponsible email practices of companies that play fast and free ...
  Email Lists, Email Marketing, Marketing Smarter
• Must You Always Play It Safe?
  Peruse the blogosphere for email marketing guidance, and you'll discover a number of seemingly inviolate dictums—rules that must not be broken if you aspire to a successful email program. But ...
  Copywriting, Creativity, Email Marketing, Testing
• Hey, Batter, Batter, Batter!
  If you've ever pitched the idea of creating an email preference center to your team, you know what a tough sell it can be. "I had a meeting this morning ...
  Customer Relationships, Email Marketing, Marketing Smarter
• Marketers to Invest in Email, Social Media in 2010
  Businesses are gearing up to increase their marketing spend on email marketing and social media in 2010, making those the top two areas of marketing investment in 2010, according to ...
  Email Marketing, Market Research, Research Summaries, Social Media, Survey Data