Email Marketing

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• Email Metrics: Open and Click Rates Decline
  Email open and click-through rates declined sharply in 2009, especially in the latter half of the year, with performance levels varying dramatically by industry and email list size, according to ...
  Customer Behavior, Email Marketing, Email Subject Lines, Research Summaries
• Two Key Ways Email Can Boost Results in Other Channels
  "[O]nce you've created a regular email-communications program, or developed your smart auto-responders, are you remembering to strategically use email to strengthen and encourage relationships with your list members in other ...
  Creativity, Customer Relationships, Email Marketing
• When Is It Time to Hire an ESP?
  As your email-marketing program develops and expands—and your in-house technology struggles to keep up—you might decide to outsource tech tasks that no longer make for the best use of your ...
  Email Marketing, Email Service Providers, Hiring Outside Resources
• Birthday, Anniversary Emails Generate More Revenue
  Personalized email campaigns that acknowledge recipients' birthdays or anniversaries are more successful at engaging their target audiences, generating higher open rates, transaction levels, and revenue, according to research by Experian ...
  Email Campaigns, Email Marketing, Personalization, Research Summaries
• Most Email Opens, Transactions Occur on Day 1
  Highlighting the instantaneous nature of the email channel, nearly one-half (47%) of transactions and over three-quarters (78%) of unique opens and clicks occur within the first day of email receipt, ...
  Customer Behavior, Email Campaigns, Email Marketing, Research Summaries
• One Easy Way to Make Your Emails More Readable
  Writing at the Retail Email blog, Chad White offers some interesting facts about the Baby-Boomer generation. First, by 2015, nearly half of the US population will be age 50 or ...
  Email Marketing, Marketing Tips, Targeting
• How Scotts Miracle-Gro Uses Its Email Newsletter to Nurture In-Store SalesStephanie Miller
  Scotts Miracle-Gro Company, like many consumer packaged goods companies, has no direct online sales channel—but it finds that email-newsletter subscriptions boost purchases on average 1.5 times annually. Perhaps the reason ...
  Case Studies, Customer Engagement, E-Commerce, Email Marketing, Newsletters, Sales
• More Email Marketers to Integrate Social Media
  Most marketers believe there is value in combining email marketing and social media: Nearly 70% of small business marketers use some type of social media marketing tactic and 77% say ...
  Digital Marketing, Email Marketing, Research Summaries, Small Business, Social Media
• Three Ways to Make Email a Lead-Generation Machine
  "Social media is all the rage these days, and I'm in complete agreement that it should be part of your campaigns—but let's not overlook the power of email," writes Chad ...
  B2B Marketing, Email Marketing, Lead Nurturing
• Four Email Must-Do Principles to Boost Response
  As email becomes ever more prominent in the typical marketing mix, we can expect a few slip-ups and oversights. According to Max Kalehoff—writing at the AttentionMax blog—telltale symptoms of lax ...
  Customer Experience, Email Marketing, Permission Email Marketing
• Email CTRs Higher With Social Media Sharing
  Email messages that include a social media sharing option generate a 30% higher click-through rate (CTR) than those without sharing options—and messages with three or more sharing options generate a ...
  Email Marketing, Research Summaries, Social Media
• Gain Icon Status Overnight
  "Adding social-media icons to your email campaigns … takes just a few seconds," writes Jim Hitch at the Emma blog, "but it can increase your reach and help you identify ...
  Email Lists, Email Marketing, Social Media
• Baby, Please Don't Go
  When people click on your unsubscribe button, there's a good chance it takes them to a preference page where they can confirm the unsubscribe request, or adjust their subscription to ...
  Email Campaigns, Email Marketing, Marketing Tips
• Email Marketing for 'Dads and Grads' SeasonWendy Lowe
  To some, June means the official start of those lazy days of summer. To many retailers, though, June is a busy month, because it's when they pick up extra revenue ...
  Creativity, Email Campaigns, Email Marketing, Marketing Tips
• This Won't Hurt a Bit
  "My dentist is Dr. Matt Stohl of Foothill Dental," writes DJ Waldow in an article at MarketingProfs. "As an email-marketing nut, instead of critiquing how he administers Novocaine or how ...
  Customer Relationships, Email Campaigns, Email Marketing
• In an Age of Free Advice and Liberal Sharing, Is It OK to Ask for Something in Return?DJ Waldow
  With social media a hot ticket item and social networking sites like Twitter, Facebook, LinkedIn, and YouTube making it easy to share, people are spending a lot of time offering ...
  Community, Customer Engagement, Email Marketing, Marketing Smarter, Social Media
• When Plain is Good
  If we were to suggest plain text for your next email campaign, you'd probably laugh in our faces. "The superiority of HTML email to plain-text email for driving response has ...
  Email Marketing, Marketing Smarter, Marketing Tips
• It's OK to Count Me In for Now
  "Responsible consumer marketers have adopted an 'opt-in' email policy for determining who receives their marketing messages," writes Ruth Stevens at the Harvard Business Review blog. Unless customers give ... permission ...
  B2B Marketing, Email Campaigns, Email Marketing
• Email Unsubscribe Benchmarks: Marketers Offer More Control
  Many retail email marketers have learned that their best defense against subscribers' clicking the "report spam" button is to provide not only a friction-free process to enable unsubscribing but also ...
  Customer Behavior, Email Marketing, Research Summaries, Spam
• Frankly, You're a Disappointment
  As a longtime reader of GQ magazine, Dylan Boyd subscribed to The Hound—the magazine's recently launched email newsletter—with high expectations. "So as I opened the email and took a gander," ...
  Customer Engagement, Email Marketing, Marketing Tips, Newsletters