Email Marketing

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• A Whole New Way to Unsubscribe
  As an email marketer, you'll be, well, interested in a new development at Gmail. "Some of you already use the 'Report Spam' button on all kinds of unwanted email," Brad ...
  Email Marketing, Email Service Providers, Spam
• First Impressions Sure Do Count
  In an article at MarketingProfs, Louis Chatoff argues that the success of any email campaign largely comes down to creating a good first impression. To gain approval, he says, an ...
  Copywriting, Customer Engagement, Email Campaigns, Email Marketing
• In Email, Emphasize Quality, not QuantityLouis Chatoff
  Email marketing has rapidly become all about quality: the quality of the sender's content and the quality of the sender's email addresses. Keeping the content simple and valuable is the ...
  Copywriting, Email Lists, Email Marketing, Websites, Writing
• Don't Become a Frenemy
  "Refer-A-Friend campaigns can be tricky territory," says Kristen Gregory in a post at the Bronto blog. "Let's be very clear: just because someone gives you the email address of their ...
  Copywriting, Email Campaigns, Email Marketing, Email Subject Lines, Permission Email Marketing, Personalization, Referrals
• Lessons From a Cardboard Box
  Mark Brownlow of Email Marketing Reports says he learned a thing or two while working in a cardboard-box factory as a teenager. "The first was the importance of proofreading," he ...
  Blogging, Email Marketing, Marketing Tips, Surveys
• Communications Industry Forecast: Slump, then... Growth
  Total communications spending will decline 1% in 2009, to $882.6 billion—its first spending decline since the 2001 recession—according to the latest Communications Industry Forecast (CIF) from private-equity firm Veronis Suhler ...
  Advertising, B2B Marketing, Direct Marketing, Email Marketing, Marketing Budgets, Research, Television
• Ready for Your Close-up?
  In a post at the Emma blog, Edwin Acevedo tells the story of VideoLink, a video-production company that wanted to highlight its skills in an email campaign that showed off ...
  Creativity, Email Marketing, Videos, Websites
• Take This Plan and Shove It!
  "Lately," says Ken Magill in a post at DIRECT, "I regularly get messages from frustrated email managers whose bosses are trying to prod them into doing something self-destructive." It seems ...
  CAN-SPAM, Email Marketing, Management, Marketing Smarter
• Grab for That Brass Ring!
  "I predicted back in January that 2009 would be the year of the email marketer," says Stephanie Miller in a post at the Daily Fix blog. "Times got rough mid-last ...
  Customer Satisfaction, Email Marketing, Marketing Tips, Testing, Writing
• Mind if I Take a Peek?
  In an article at MarketingProfs, Josh Nason suggests you might be letting valuable customer data go to waste. "In every campaign that you send out," he says, "you should have ...
  Customer Engagement, Email Lists, Email Marketing, Landing Pages, Segmentation, Website Design
• Eliminate Fear: Use Your Click-Through Data!Josh Nason
  In every email campaign, you should have direct links to specific pages on your website, helping you gauge and track what's moving the meter in your emails. If you're using ...
  Customer Engagement, Email Marketing, Email Service Providers, Marketing Smarter, Web Analytics, Websites
• The Horror! The Horror!
  Anyone who works in email marketing will have occasional nightmares about a campaign that goes horribly, horribly wrong. And in a post at Don't Drink the Kool-Aid, Jon Bailey tells ...
  Email Lists, Email Marketing, Marketing Tips
• Stop Repeating Yourself
  "In the world of multi-channel and [multi]-location opt-in and opt-out, how do you keep your lists in sync?" asks Dylan Boyd in a post at the Email Wars blog. "Can ...
  Email Lists, Email Marketing, Marketing Tips
• $55B in Interactive Marketing Spend in 2014
  Interactive marketing spend is expected to reach nearly $25.6 billion in 2009—and nearly $55.0 billion in 2014, when it will account for 21% of all marketing spend, up from 12% ...
  Email Marketing, Interactive Marketing, Marketing Budgets, Mobile Marketing, PPC Campaigns, Research, Search Engine Marketing, Social Media
• Yoo-Hoo! It's Me Again!
  "Email programs tend to start with slow and cautious frequency, produce easy ROI, and become stars," says Karen Talavera in an article at MarketingProfs. The problems start, though, when management ...
  Email Campaigns, Email Marketing, Marketing Tips, Testing
• Does Your Email Need a Frequency Adjustment? Ways to Tune the DialsKaren Talavera
  What to send, and how often, are the top questions facing any email-marketing-program manager today. Yet, all too often, frequency for the sake of frequency trumps relevancy in this channel. ...
  Email Campaigns, Email Marketing, Marketing Analytics, Marketing Smarter, ROI, Segmentation, Surveys, Testing
• Marketing Budgets Safe for Rest of 2009
  Marketers are optimistic about the economy for the second half of the year. Even in the midst of a recession, 42% of nearly 1,000 global business leaders polled say they ...
  Advertising, Email Marketing, Marketing Budgets, Research, Tradeshows/Events
• Just Wait for Me, OK?
  You've probably heard the term emotionally unsubscribed to describe those who never seem to open your email messages, but continue to receive your campaigns because they never ask to be taken ...
  Customer Engagement, Email Marketing, Sales
• I'm Queued-up, and I Like It
  If you use Netflix, you know it provides two ways to watch movies and television shows: DVDs sent through the mail, and streaming videos (sent to your PC or TV). ...
  Customer Satisfaction, Email Campaigns, Email Marketing, Sponsorship, Targeting
• Four in Ten Email Marketers Don't Test
  Despite the importance of testing in making decisions and proving campaign ROI, more than one-third of email marketers (37%) aren't testing at all, according to an eROI study.
  Email Marketing, Email Subject Lines, Research, ROI, Testing