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• Put Your Best Face Forward
  You want to explore uncharted territory, but you're also worried about sowing cash on unproven social media ground. Well, here's a way to play it safe: ease, ever so slowly, ...
  Advertising, Brand Awareness, Community, Facebook, Interactive Marketing, New Media, Social Media
• Case Study: How Travel Channel Effectively Engaged More than 2 Million Facebook UsersKimberly Smith
  Imagine a world in which you persuade your customers to kidnap their friends so that you can then convince them it's in their best interest to visit your Web site. ...
• Case Study: How New Media Helped Auction Direct USA Boost Sales 40%Kimberly Smith
  While auto dealerships across the nation struggle to survive in the new economy, Auction Direct USA's business is expanding. In fact, its fresh approach to online marketing has transformed the ...
• The Social Media HandymanPaul Chaney
  Some weeks ago I was contacted by Ann Handley, Chief Content Officer here at MarketingProfs, who said she needed a "handyman" to assist her with her blog. Of course, I ...
  Content, Facebook, Twitter
• Going Green with FacebookPaul Dunay
  Environmental concerns are not new and Green IT efforts are gaining ground at many companies, both big and small. Of course, Green IT are available to companies, but what else ...
  Content, Facebook
• For Members Only. Period.
  According to a recent article by Bill McCloskey, "The real secret to email marketing has nothing to do with deliverability, rendering, or any number of other technical issues we discuss ...
  B2B Marketing, Blogging, Facebook
• Case Study: How New Media Helped a Rural UK Mail Order Company Go Nationwide, GlobalKimberly Smith
  Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned ...
• Case Study: How an Unbranded Game and Mystery Prize Giveaway on Facebook Garnered Exposure for Sharp ElectronicsKimberly Smith
  Sharp Electronics may have led the LCD revolution, but consumers don't view it as an agent of change. As part of a multichannel campaign to change consumers' minds, Sharp turned ...
• Case Study: How Lenovo Used New Media Along With Olympic Sponsorship to Establish Global Brand AwarenessKimberly Smith
  Last month in Beijing, Lenovo leveraged its Olympic sponsorship to develop global brand awareness. Unique to its approach was its use of new media, which fortified its traditional marketing and ...
• Popping the Top on Your Brand's Potential With Social Media: Q&A With Gary VaynerchukMack Collier
  There's probably no better case study on how a business leverages social media to connect with customers and grow itself than Gary Vaynerchuk's Wine Library. Here, Gary shares the reasons ...
  Branding, Facebook, Social Media, Twitter, Video Blogs, Videos
• Case Study: How a Software Company Generated Strong Click-Through Rates on FacebookKimberly Smith
  How could a software developer call attention to its new product? Serena Software developed a video Facebook application that garnered big results and, along the way, challenged the channel's reputation ...
• Behavioral Targeting - Where's the Fine Line?Paul Barsch
  Behavioral targeting has caught the attention of the US congressional leaders, as privacy advocates grow concerned with the tremendous amount of web data collected by internet businesses such as ISPs ...
  Content, Facebook
• White Papers, Lead Gen, New Rules of PR and Marketing!Nettie Hartsock
  This conference has flown by and by all accounts (all the smiling attendees) has really been a great success. Here are some quick tidbits and insights from today's Michael Stelzner ...
  B2C, Content, Facebook
• Case Study: How a University Embraced Social Media and Scored Millions in YouTube ViewsNettie Hartsock
  How does a university up its visibility with an increasingly wired target market of both students of alumni? By orchestrating a Web 2.0-focused Web site redesign that set the foundation ...
• Case Study: How an Online Software Biz Doubled Its Sales Leads, Increased Site Traffic 75%Laurie Lande
  Makana Solutions needed an inexpensive way to reach the elusive small business market. Rather than chase small businesses, it hired an online "inbound marketing system" to help small businesses find ...
• MarketingProfs Video: A Tutorial on the Subtleties of LinkedInMatt Dickman
  In the face of mounting competition and hype from rival networks Facebook and MySpace, LinkedIn has stayed true to its mission of creating a network for business professionals. I've been a ...
  Facebook, LinkedIn, MySpace, Social Media, Social Networking
• Are Web 2.0 Tools Dumbing Us Down?Paul Barsch
  Have shown in study after study, that multi-tasking isn't helping us be more productive, but in fact, is making us dumber. Are some Web 2.0 tools, with their promise of ...
  Content, Facebook, RSS, Twitter
• Social Media Starter Kit: The Tools You NeedChris Brogan
  Work of any kind requires an understanding of the appropriate tools for the job, and social media is no different. Here are some suggestions for a starter set of social media ...
  Blogging, Facebook, LinkedIn, Podcasting, RSS, Twitter, Video Blogs
• Facebook: Changing Advertising ForeverJon Davis
  Whether or not you completely understand social media or social networking sites, the one aspect you must understand is that they are going to change the way businesses advertise. Facebook, ...
  Advertising, Facebook, Referrals, Targeting, Word-of-Mouth
• The Link-Building Bible: Over 100 Tips, Tricks and Tactics for Rapidly Building Link PopularityMiles Galliford
  Link building is the tactic of getting other Web sites to link to your Web site. Getting inbound links from well-ranked, reputable, and relevant sites means that your Web site will ...
  Facebook, MySpace, Podcasting, Press Releases, Thought Leadership, Website Design, Websites, Writing