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• Facebook Deals: Why the Network is the Big DealPaul Fabretti
  MrketingProfs blogger Paul Fabretti gives the scoop on Facebook Deals and what this means for the current couponing giant, Groupon.
  Content, Facebook
• What’s the Worst Marketing Advice You Ever Received?Megan Leap
  MarketingProfs blogger Megan Leap shares some of the worst marketing advice received, courtesy of the MarketingProfs Facebook group, and asks readers to share.
  Content, Facebook
• Is Empire Avenue evil?Drew McLellan
  MarketingProfs blogger Drew McLellan discusses the debate about Empire Avenue's value and how it can be used by brands and social media personalities.
  Content, Facebook, Twitter
• Can Geolocation Apps Win Over Smartphone Users?
  Location-based services such as Foursquare and Facebook Places haven't yet reached a tipping point: Although 56% of smartphone users are aware of geolocation apps, only 39% use at least one, ...
  Customer Behavior, Facebook, Local Marketing, Research Summaries, Smartphones
• Women and Facebook: Brands, Deals, and Friends They Hate
  Most women use Facebook to keep their friends informed about what they are doing, but few have tolerance for friends who use the site to brag or over-share, according to ...
  Customer Behavior, Facebook, Research Summaries, Women
• Smartphone Ownership Drives Hyper Email, Facebook Use
  People who own smartphones are most likely to be hyper users of email and Facebook: 45% of smartphone owners check email constantly during the day (via multiple devices) and 28% ...
  Customer Behavior, Email, Facebook, Research Summaries, Smartphones
• Please Like Us! (Are All Those Facebook 'Likes' Worth It?)Ekaterina Walter
  MarketingProfs blogger Ekaterina Walter discusses how businesses ask for Facebook likes and whether it's best to have many quiet followers or a few active ones.
  Advertising, Content, Facebook
• Fortune Global 100 Social-Media Savvy, Getting Savvier
  Twitter is emerging as the leading social platform among the world's largest corporations: 77% of the Fortune Global 100 (FG100) have a Twitter account, whereas 61% have a Facebook page, ...
  Facebook, Research Summaries, Social Media, Twitter
• Retail Offerings on Facebook Up 60%
  Retailers ramped up product offerings on Facebook in 2010: Some 7.6 million products—valued at roughly $3.78 billion—were offered on Facebook via SortPrice-built storefronts in 2010, up 60% from the 4.6 ...
  E-Commerce, Facebook, Research Summaries
• YouTube Tops Facebook, Twitter in User Satisfaction
  Although Facebook is the most widely used social networking site in the US, users of YouTube are more likely to recommend that site than users of other popular social media ...
  Customer Behavior, Facebook, Research Summaries, Social Networking, YouTube
• How to Prevent Your Social Media Strategist From Being Everyone's LackeyVerónica Jarski
  MarketingProfs blogger Veronica Maria Jarski offers tips from Jeremiah Owyang's seminar about keeping a social media strategist focused, not troubleshooting.
  Content, Facebook, Twitter
• Use the (Work) Force to Build Brand AwarenessGuest Blogger
  MarketingProfs guest blogger Jason Miller of Zoomerang shares ideas for companies to empower their employees already using social media to promote the business.
  Blogging, Content, Facebook
• Seven SMB Marketing Trends for 2011Niel Robertson
  This will be the year online advertising turns its attention to small and midsize businesses (SMBs). Many SMBs could get overwhelmed by the number of new online marketing tools. Here ...
  Advertising, Digital Theory, Facebook, Forecasts, Measurement, Online Marketing, Small Business, Videos, YouTube
• How to Create a B2B Facebook Community
  A while back, we offered a few tips from Karlie Justus on engaging B2B prospects on Twitter. And in a later post at the Social Media B2B blog, Justus turned ...
  B2B Marketing, Facebook, Sales, Social Media, Social Networking
• Social Networking: Fastest-Growing Mobile Content Category
  Driven primarily by Facebook, social networking is the fastest-growing mobile content category in the US: Nearly 58 million mobile subscribers accessed a social networking site at least monthly via mobile ...
  Consumer Electronics, Content, Customer Behavior, Facebook, Mobile Marketing, Research Summaries, Social Networking
• 10 Steps to Facebook Success for Your Non-Profit OrganizationGuest Blogger
  MarketingProfs guest blogger John Haydon of Inbound Zombie shares the hottest 10 tips for making Facebook work best for your non-profit organization.
  Content, Facebook
• #MPForum: What Happened in Austin Isn't Staying in AustinVerónica Jarski
  MarketingProfs blogger Veronica Maria Jarski recaps the Digital Marketing Forum 2011 and highlights, both during the event and continuing online via Twitter.
  Blogging, Content, Facebook, Twitter
• #MPForum: Speakers Dig Deep In the Heart of FacebookJesse Noyes
  MarketingProfs blogger Jesse Noyes shares Facebook insights from business superstars Adam Brown, Ekaterina Walter, Frank Eliason, and Kyle Flaherty.
  Content, Facebook
• 5 Reasons Why Clients Are Not Using Social MediaGuest Blogger
  MarketingProfs guest blogger Chester Frazier shares the top reasons that his clients don't use social media ... and how this is negatively impacting business.
  Content, Facebook
• Facebook Sponsored Stories: You're Writing Ads ... and You Didn't Even Know ItVerónica Jarski
  MrketingProfs blogger Veronica Maria Jarski discusses how Facebook's Sponsored Stories works and the pros and cons of advertisers using it.
  Advertising, Content, Facebook