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• Facebook: Brands Should Target Friends of Fans
  Brands that conduct Facebook marketing can gain huge benefits by targeting the friends of their Facebook fans, according to a new report by comScore and Facebook, which also found that ...
  Branding, Facebook, Research Summaries, Targeting
• Why Your Website Still Matters (Even With Social Media)Guest Blogger
  MarketingProfs guest blogger Sujata Ramnarayan discusses the various social media tools then explains how websites fit among them all ... and why it's important.
  Content, Facebook
• Facebook Ad CPCs Up 22% in 2Q11
  Ad rates on the nation's most popular social network are climbing: Median cost-per-clicks (CPCs) on Facebook grew 22% in the second quarter of 2011 over the previous quarter, according to ...
  Advertising, Digital Marketing, Facebook, Research Summaries
• Facebook Top Social Site for Retail Info, Promos
  More online consumers are using Facebook on a regular basis to find information about their favorite retail brands, whereas fewer consumers are turning to blogs, forums, and consumer review sites ...
  Brand Awareness, Customer Behavior, Facebook, Research Summaries
• Baby, We Were Born to Market: Springsteen on Social Media MarketingSteve Olenski
  MarketingProfs blogger Steve Olenski pays tribute to E Street musician Clarence Clemons by sharing his fav Springsteen songs ... and how they tie into marketing.
  Content, Facebook, Twitter
• How to Build Facebook Friends and Fans for Your Small BusinessTim Reeve
  [Slide Show] Though it's great to have tons of Facebook friends, those friends are worthless if they aren't engaged. Here are six ways to attract and retain Facebook friends who ...
  Advertising, Community, Facebook, Small Business, Social Media
• Email and Facebook Messages Trigger Buying via Smartphone
  More than one-half (56%) of US consumers who have made at least one purchase using their smartphone have done so in response to a marketing message delivered via mobile email, ...
  Customer Behavior, Email Marketing, Facebook, Research Summaries, Smartphones
• Facebook, LinkedIn, and Twitter Hit New Audience Highs
  Facebook, the fourth largest Web property in the US, attracted some 157.2 million visitors in May 2011, an all-time high and a gain of 3.2 million visitors over the previous ...
  Customer Behavior, Facebook, Research Summaries, Social Networking
• 'iParents' More Active on Facebook, Twitter
  "iParents," or parents who own iPhones, are more active than other parents on Facebook and are more likely to use the site to help with day-to-day parenting—such as learning about ...
  Facebook, Research Summaries, Smartphones, Social Networking, Twitter
• 5 Free & Easy-to-Use Listening Tools for Monitoring Social MediaGuest Blogger
  MarketingProfs guest blogger Jason Miller shares links to his favorite tools for listening to online conversations about your business and brand.
  Content, Facebook, Google
• Local Businesses Warming to Advertising on Facebook
  Although only 22% of local merchants say they have used Facebook Ads, nearly two-thirds of those who have done so (64.9%) say they would use the service again, according to ...
  Facebook, Local Marketing, Research Summaries
• "Likes" Rival Links as Google Takes Page From FacebookGuest Blogger
  MarketingProfs guest blogger Darrell Davis of MediaFiche discusses Google's move to have a +1 button, which is inspired by Facebook's Likes.
  Content, Facebook
• Facebook Growth Outpacing Other Social Media
  Facebook, the top US social networking site since May 2009, attracted roughly 151 million unique US visitors in April 2011, reaching three out of four visitors to the social networking ...
  Facebook, Research Summaries, Social Networking
• BMW, Clinique, Audi Top Luxury Brands on Facebook
  BMW, Clinique, and Audi nabbed the top three spots among a list of 100 prominent luxury brands for exceptional Facebook marketing, according to the newly launched L2 Prestige 100 Facebook ...
  Branding, Facebook, Research Summaries
• Passion Drives Nissan's Social Media Marketing: An Interview With Erich MarxVerónica Jarski
  MarketingProfs blogger Veronica Maria Jarski interviews Erich Marx regarding his newly created role as Nissan's director of Social Media & Interactive Marketing.
  Content, Facebook, Twitter
• Shame on you, Burson-Marsteller!David Reich
  MarketingProfs blogger David Reich discusses the scandal of allegations regarding PR giant Burson-Marsteller in waging a smear campaign against Google.
  Content, Facebook, Google
• 5 Email Marketing Trends You Can't Ignore (& How to Take Advantage of Them)Verónica Jarski
  MarketingProfs blogger Veronica Maria Jarski recaps Loren McDonald's class at MarketingProfs University about the top 5 email marketing trends & what to do about them.
  Content, Facebook, Twitter
• Facebook Driving Traffic to News Websites
  Although Google is still the most important source of referred traffic to major news websites, Facebook is growing in importance, driving as much as 8% of total visits to some ...
  Facebook, Google, Research Summaries, Websites
• Apple Tops Google as World's Most Valuable Brand
  Apple surpassed Google to become the world's most valuable brand in 2011, according to the BrandZ ranking of the 100 most valuable global brands from Millward Brown. Facebook joined the ...
  Brand Equity, Facebook, Google, Research Summaries
• Facebook Nabs Nearly One-Third of Display Ad Market
  Nearly 1.1 trillion display ad impressions were delivered to US Internet users in the first quarter of 2011; among them, Facebook accounted for 346 billion—31.2% of the total display market—nearly ...
  Ad Copy, Facebook, Research Summaries