Facebook

Topics » Articles » Facebook

• Six Tips for Managing Facebook Brand Timeline Pages
  We have updated you on some of the major changes to Facebook’s Brand Timeline pages. Now that you feel more familiar with the medium, it’s time for your Community Manager ...
  Brand Management, Facebook, Social Media
• Facebook and Instagram: The Data Behind the Photo Op
  On April 9, 2012, Facebook announced its billion-dollar plan to acquire Instagram, a hugely popular photo sharing network with more than 30 million users. Traffic to Instagram's website had already ...
  Advertising, Content Marketing, Facebook, Instagram, Mobile Marketing, Research Summaries, Social Networking
• Want Real Business Results From Facebook? Run a Social CampaignMark Schmulen
  To get real business results from your social media efforts, you need to build a community, engage your audience, and create word-of-mouth. Learn how running a social campaign on Facebook ...
  Content Marketing, Email, Facebook, Integrated Marketing, Marketing Strategy, Social Media
• Facebook, Twitter Top List for Social Spending Growth
  More than one-half (53%) of advertising and marketing executives say they expect companies to increase investments in Facebook marketing in 2012, according to a survey from The Creative Group.
  Facebook, Google, Google+, LinkedIn, Marketing Budgets, Research Summaries, Social Media, Twitter, YouTube
• Six Ways to Prepare Your Brand for Social Media's Visual RevolutionNick Westergaard
  Considering the emergence of the social network Pinterest and Facebook's Timeline, it's clear that brands without a solid visual vocabulary will be left behind. Learn six tips for ensuring your ...
  Branding, Content, Facebook, Gamification, Pinterest, Social Media
• Facebook 'Like' Patterns Akin to Email Opt-In's
  People want great offers. That's the primary reason they opt in for permission-based communications from brands, whether in the form of "liking" a brand on Facebook or subscribing to an ...
  Customer Behavior, Email, Facebook, Permission Email Marketing, Research Summaries, Social Media
• Three Key Changes to Facebook's Brand Timeline Pages
  In February, Facebook launched its updated Brand Timeline pages, which include better opportunities for customizing a brand page, among other features. Wildfire Interactive CEO Victoria Ransom has detailed six things ...
  Facebook, Landing Pages, Social Media, Social Networking
• Five Apps to Build Facebook Fan Engagement
  Chances are high that your target, or someone who influences your target, is on Facebook. But beyond starting a Page and praying for rain, how do you draw attention to ...
  Customer Engagement, Facebook, Social Media, Targeting
• Small Merchants Embracing Facebook Commerce
  With some 845 million monthly active users, Facebook is becoming a vibrant e-commerce platform for more than 100,000 small merchants who actively promote and sell products via Facebook storefronts, according ...
  Advertising, E-Commerce, Facebook, Research Summaries, Small Business
• Social Media Effective Tool for Event Marketers
  Though small organizations still rely heavily on traditional marketing channels to promote their events, social media is also an important outreach tool: 77% of event marketers who work for a ...
  Facebook, Research Summaries, Social Media, Tradeshows/Events, Twitter
• Facebook Stats: Five Years of Worldwide Growth
  Facebook's penetration among worldwide Internet audiences reached 55% as of December 2011, up 43 percentage points from 12% in 2007, according to report by comScore Data Mine.
  Facebook, Research Summaries, Segmentation
• Facebook Ad Spend Growth Outpacing Paid Search
  Facebook ad spending among clients of Kenshoo Social grew 109% in the fourth quarter of 2011 over 3Q11 levels, dwarfing the 27% growth recorded in paid-search spending over the same ...
  Advertising, Facebook, PPC Campaigns, Research Summaries
• Five Steps for Building Your Email and SMS Lists via Social MediaChris Watland
  Want to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting ...
  Community, Customer Acquisition, Email Lists, Email Marketing, Facebook, Marketing Tips, Personalization, Social Media
• Follow AMEX's Example of a Successful Facebook CampaignKimberly Smith
  Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand ...
  Brand Loyalty, Case Studies, Content, Customer Engagement, Facebook, Marketing Tips, Social Media
• Social Media Lessons From the GOP Race
  Republican presidential candidates have made social media an integral part of their campaign efforts to win the White House in 2012—signing on to various social networks in hopes of reaching ...
  Customer Engagement, Facebook, Research Summaries, Social Media, Twitter, YouTube
• Five Ways to Boost B2B Fan Engagement on Facebook
  Eloqua has put together an entertaining slideshare presentation just in time for the new year of B2B social outreach. In "10 Ways to 'Solve' Facebook for B2B," Eloqua recounts how ...
  B2B Marketing, Customer Engagement, Facebook, Marketing Tips
• Top Shopping Tools: Web Browsers, Smartphones, and Facebook
  Among the various digital shopping channels available to consumers today, when discovering new products, most online shoppers prefer to use websites via PC or laptop or browser-based mobile sites via ...
  Digital Marketing, E-Commerce, Facebook, Research Summaries, Smartphones
• Facebook: Where Gen-Y's Personal and Work Lives Converge
  Social networking is blurring the lines between people's personal and professional lives, particularly among younger generations, according to a new study by Millennial Branding.
  Demographics, Facebook, Research Summaries, Social Media, Social Networking
• Facebook Top Search Term and Top Website of 2011
  Facebook was the most popular search term and the most popular website in the US in 2011, according to an Experian Hitwise analysis of the top 1,000 search terms for ...
  Experian Hitwise Data, Facebook, Keywords, Research Summaries, Search Engine Marketing, Websites
• Google+ Pages Gaining on Facebook Among Top Brands
  More than three-quarters (77%) of the Top 100 global brands had a Google+ page as of December 19, 2011, up 16 percentage points from the 61% that did so a ...
  Facebook, Google, Google+, Research Summaries, Social Media