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• A Five-Item To-Do List to Get Started on Your Google Plus PageStephan Hovnanian
  Google is integrating Google+ directly into its ecosystem, which means marketers are eventually going to have to pay attention to it. But how do you get started on this extensive ...
  Google, Google+, Search Engine Marketing, SEO, Social Media, Social Networking
• How Gmail's Tab Feature Has Changed Email Metrics and User BehaviorAyaz Nanji
  Contrary to expectations, a recent analysis found that Gmail users are actively searching for marketing messages in the Promotions tab and reading them at almost the same rates as they ...
  Customer Behavior, Digital Marketing, Email Campaigns, Email Deliverability, Email Marketing, Google, Interactive Marketing, Research Summaries
• How to Make Your Content Show Up in Google's 'In-Depth Articles' Search ResultsAlesia Krush
  Google has introduced a search results section dubbed "in-depth articles," which present some great new opportunities to content marketers. Here's the nitty-gritty on how to take advantage of those opportunities.
  Blogging, Content, Content Marketing, Google, Google+, Keywords, Search Engine Marketing, Search Engines, SEO, Web Content
• B2B Buyers Prefer Short Content; Rely Heavily on Google SearchesAyaz Nanji
  Almost three quarters (72%) of buyers planning to purchase a B2B product begin their research with a Google search, according to a recent report by Pardot.
  B2B Marketing, Content, Content Marketing, Customer Behavior, Google, Research Summaries, Sales, Search Engine Marketing, Search Engines
• #SocialSkim: Social Media This Week: G+ Changes, Facebook News, RecruitingAngela Natividad
  Get a load of Internet Explorer... as an anime character. Also learn the latest on G+, how users consume Facebook news, and why people don't like companies that use socnets ...
  B2B Marketing, B2C, Career Management, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Google+, LinkedIn, Retail Marketing, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• #SocialSkim: Social Media This Week: Twitter Pics, New YouTube Service, Pinterest ExpansionAngela Natividad
  Check out a swingin' interactive music video from VW Beetle. We've also got the latest on Twitter image previews, Pinterest's expansion plans, where to score synchronized Facebook/TV ads, a new ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Google, Google+, Instagram, LinkedIn, Mobile Marketing, Pinterest, Small Business, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Women, YouTube
• Facebook Top Social Login Choice on Websites, Google GainingAyaz Nanji
  Among social login options for websites requiring registration/login, Facebook is the top choice with US consumers, according to a recent report by Janrain.
  Facebook, Google, Google+, LinkedIn, Research Summaries, Social Media, Social Networking, Websites
• The Climb to Content Marketing Software [Infographic]Verónica Jarski
  In light of Oracle's acquisition of content marketing software provider Compendium, Kapost created an infographic that illustrates the advancements that have led to content marketing software's growth.
  Blogging, Content, Content Marketing, Facebook, Google, Marketing Automation, Social Media, YouTube
• AOL Served More Video Ads Than Google in SeptemberAyaz Nanji
  AOL, following its acquisition of Adap.tv, served more than 3.7 billion ads in September. Google Sites came in second with 3.2 billion ads, followed by the BrightRoll Platform with 2.8 ...
  Advertising, Digital Marketing, Google, Research Summaries, Sales and Advertising, Videos, YouTube
• Your Mobile Marketing Strategy's Tactical Building BlocksAsi Erenberg
  A mobile marketing strategy is crucial to an online retailer's success these days, and here's how to get your strategy working for you ASAP.
  Email, Facebook, Google, Instagram, Local Marketing, Mobile Marketing, Retail Marketing, SEO, Smartphones, Social Media, Website Design
• Paid Search Trends: CPCs on the Rise, Bing Gaining Spend ShareAyaz Nanji
  In the third quarter of 2013, paid search impressions, clicks, and advertiser spend increased for both Google and Bing (which includes the Yahoo search partnership), according to a recent report ...
  Advertising, Digital Marketing, Google, Interactive Marketing, PPC Campaigns, Research Summaries, Sales and Advertising, Search Engine Marketing, Search Engines
• #SocialSkim: Social Media This Week, Including Facebook Follow Button, Google Shared EndorsementsAngela Natividad
  Get the latest on Twitter (which just launched scheduled tweets), Facebook (which might implement a follow button!) and Google (which made headlines with plans to launch “shared endorsements”). See how ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Social Media, Social Networking, SocialSkim, Twitter
• Internet Ad Revenues Set Record in 1H13Ayaz Nanji
  Internet ad revenues surged to a landmark $20.1 billion in the first half of 2013, according to a recent report by the Interactive Advertising Bureau (IAB) and PwC US.
  Advertising, Google, Mobile Marketing, Research Summaries, Sales, Sales and Advertising, Search Engines
• #SocialSkim: Social Media This Week, Including Facebook's Media Partners, Algo ChangesAngela Natividad
  It was a big week for social and social TV. Read the latest on Twitter and Comcast's "See It" button for TV shows, Facebook's new media partners and newsfeed algo ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Pinterest, Social Business, Social Media, SocialSkim, Television, TV, Twitter, Vine, YouTube
• Should You Be Worried About Google's Hummingbird Update?Chris Laub
  Over the last few months Google has secretly rolled out an algorithmic update called "Hummingbird." Upon hearing of it, many in the SEO community panicked...
  Content, Content Marketing, Google, Inbound Marketing, Search Engine Marketing, SEO, Web Content, Websites
• What Google Hummingbird Means for Content MarketingPaul Sanders
  Google has delivered a one-two punch in the past few weeks, announcing that organic keyword data will no longer be available and that it has released the Hummingbird update.
  Content, Content Marketing, Google, Inbound Marketing, Search Engine Marketing, SEO, Web Content, Websites
• What Boosts a Web Page's Search Rank in Google? [Infographic]Verónica Jarski
  What do high-ranking pages in Google have in common? Searchmetrics did a study to find out the answer, then created an infographic from its study results.
  Content, Google, Search Engine Marketing, Search Engines, SEO, Websites
• #SocialSkim: Social Media This Week, Including Chipotle's Video, Facebook's Video AdsAngela Natividad
  Get the skinny on Kit Kat's leap into the future of candy... and Chipotle's content leap into the dark side of food production. We'll also dish out the latest on ...
  Advertising, Content, Customer Insight, Digital Theory, Facebook, Google, Mobile Marketing, Smartphones, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• Who Uses Search? [Infographic]Verónica Jarski
  Some 82.6% of Internet users conduct searches. To find out details about users' age and daily and weekly use, check out this infographic.
  Customer Behavior, Google, Search Engine Marketing, Search Engines
• How Gmail's New Tabs Feature Is Affecting Consumer BehaviorAyaz Nanji
  Nearly a quarter (23%) of consumers say they spend less time viewing promotional messages since the rollout of Gmail's new Tabs feature, which automatically filters inbox messages for US users.
  Customer Behavior, Digital Marketing, Email, Email Deliverability, Email Marketing, Google, Interactive Marketing, Research Summaries, Survey Data, Surveys