Inbound Marketing

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• Paid vs. Organic Traffic: Which Generates More (and More Qualified) Leads?Samantha Smith
  In the debate of paid traffic versus organic traffic, which wins? Is that even the right question to ask? Here are some lessons learned from a recent campaign.
  Advertising, Content, Content Marketing, Inbound Marketing, Lead Generation, PPC Campaigns, Search Engine Marketing, SEO
• 2017 B2C Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing ...
  B2C, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Measurement, Metrics, Research Summaries, Sales, Social Media
• Six Content Marketing Principles You Shouldn't Be Ignoring (but Probably Are)Timothy Carter
  Content marketing can be as complex or as simple as you want it to be. Either way, six fundamental content principles should be guiding how you create and distribute your ...
  Content, Content Marketing, Content Strategy, Engagement, Inbound Marketing, Social Media, Writing
• Six Steps to Creating a Successful Infographic for Your Business [Infographic]Verónica Jarski
  Want to boost your referral traffic and generate more social shares from your content? Then craft engaging infographics. Here's how to get started.
  Content, Content Marketing, Creativity, Digital Marketing, Inbound Marketing, Marketing Strategy, Search Engine Marketing, SEO
• Brands' Top Inbound Marketing PrioritiesAyaz Nanji
  Marketers say their top inbound marketing priority this year is growing organic/SEO traffic, according to recent research from HubSpot.
  Content, Content Marketing, Inbound Marketing, Marketing Planning, Marketing Strategy, Research Summaries, SEO, Survey Data
• 2017 B2B Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  B2B marketers are finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been much more or somewhat more ...
  Advertising, B2B Marketing, Content, Content Marketing, Inbound Marketing, Lead Generation, Marketing Budgets, Marketing Strategy, Measurement, Metrics, Sales, Social Media
• Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to Improve ThemAssaf Dudai
  Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three ...
  Advertising, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Landing Pages, Lead Generation, Online Marketing
• What a Balanced Approach to Marketing Looks LikeKevin Bobowski
  Today's savvy marketers strive to balance inbound and outbound tactics in their efforts to increase brand awareness, drive demand, and retain customers.
  Inbound Marketing, Management, Marketing Strategy, Thought Leadership
• How to Engage B2B Decision-Makers Who Generate Your Sales and Margins: Market Focus (Article 1 of 4)Mark Eardley
  The purpose of B2B marketing is to attract and retain profitable customers. The first step toward that goal is to learn who influences buying decisions—and then win their trust in ...
  B2B Marketing, Content Marketing, Customer Acquisition, Customer Relationships, Inbound Marketing, Personas, Research, Sales
• Five Local SEO Tips for Small Business OwnersAleh Barysevich
  Local SEO is every small business's key to better search engine rankings and higher conversion rates. SEO is a complicated industry, but these five tips will help you win customers ...
  B2C, Content, Content Marketing, E-Commerce, Inbound Marketing, Keywords, Landing Pages, Local Marketing, Location-Based Marketing, Retail Marketing, Search Engine Marketing, SEO, Testimonials, Websites
• Beginner's Guide to Creating Fleshed-Out Buyer Personas for B2B Inbound MarketingCarly Schoonhoven
  Marketing to the wrong people doesn't help you. Knowing what motivates purchase decisions is essential to building a successful inbound program. So how do you figure out what motivates purchase ...
  B2B Marketing, Content, Content Marketing, Customer Behavior, Demographics, Google Analytics, Inbound Marketing, Lead Generation, Personas, Sales, Social Analytics, Social Media
• Marketing Video: When Inbound Marketing by Itself Isn't EnoughMatthew Dibling
  Sure, inbound marketing is great at generating top-of-funnel leads. But then what?
  Content Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Sales
• How to Prepare Your Organization for Marketing AutomationAndrew Davies
  Marketing automation tools too often don't meet marketers' demand generation goals. Why? Many marketers assume marketing automation is a "set it and forget it" process; actually, it requires a lot ...
  B2B Marketing, Chief Marketing Officer, Content, Content Marketing, Customer Acquisition, Email Campaigns, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Sales
• Inbound vs. ABM? That's the Wrong QuestionAdena DeMonte
  Don't get stuck thinking that ABM is only an outbound strategy of "fishing with a spear." ABM is really a strategic method of both outbound and inbound marketing.
  Account-Based Marketing, Inbound Marketing, Marketing Challenges, Marketing Strategy, Sales, Thought Leadership
• Four Scrappy Content Marketing HacksNick Westergaard
  These four content creation hacks belong in every marketer's toolbox. These tips and tricks epitomize the scrappy mindset we need to do more with less, and help us bring that ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Small Business, User-Generated Content, White Papers, Writing
• Content Marketing Production: Creative Solutions Few B2B Marketers Know How to DeployTodd Ebert
  B2B marketers are overwhelmed by content marketing, with their top challenges relating to production. No wonder: a marketing department isn't the same thing as a content production team.
  B2B Marketing, Blogging, Content, Content Marketing, Inbound Marketing, Social Media, Writing
• How to Make Public Relations Drive SEOBrian Bennett
  PR and SEO aren't standalone marketing disciplines; for best results, they must work together. Here's how.
  Content, Inbound Marketing, Integrated Marketing, Marketing Strategy, Public Relations, SEO
• SEO Jobs in 2016: Salary and Hiring TrendsAyaz Nanji
  The number of search engine optimization (SEO) job openings has declined this year compared with 2015, and the average salaries of common SEO jobs have dropped as well, according to ...
  Career Management, Inbound Marketing, Research Summaries, Search Engine Marketing, SEO
• Best-Practices for Increasing Your Online Form's Conversion RateChad Reid
  Left unsupervised, your online forms can cause a lot of trouble for your conversions. However, optimize your forms for performance and they'll become your website's greatest money-making asset. The choice ...
  Customer Acquisition, Inbound Marketing, Landing Pages, Lead Generation, Website Design, Writing
• Four Ways to Stop Your Infographic From Being a Total FlopRebecca Joyner
  Next time your team is drafting a new piece of visual content, ask the following four questions before you pour hours and dollars into the project.
  Content, Content Marketing, Inbound Marketing, Lead Generation, Public Relations, Social Media