Inbound Marketing

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• Talking Epic Content and the Evolution of an Industry: My Q&A With Joe PulizziAnn Handley
  My friend Joe Pulizzi today releases a new book on the evolution of content and marketing. Joe is the founder of the Content Marketing Institute, and his new book is ...
  Content, Content Marketing, Inbound Marketing, Web Content, Writing
• Your Seven-Point Checklist: Get the Right Landing Page to Show Up in Search ResultsAleh Barysevich
  In search results, keyword-to-landing page correlation can be unpredictable; however, you can take certain actions to increase the chances of a better match. Here are seven steps to get the ...
  Content, Content Marketing, Inbound Marketing, Keywords, Search Engine Marketing, SEO, Websites
• How Video Plays a Crucial Role in the Rise of Content MarketingMichael Litt
  Video appeared on the scene so suddenly that marketers are still learning how to use it effectively. Here's a look at three forces shaping the evolution of content marketing, and ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Thought Leadership, Videos
• How to Manage Your Digital Content Assets and Increase Their ValueJane Zupan
  Rather than just throwing money at content creation, taking a "quality over quantity" approach can reap greater rewards. Here's how a "less is more" approach to content can create the ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Search Engine Marketing, SEO, Social Media, User-Generated Content, Web Content
• Content Marketing: Four Things to Consider When Promoting Your SEO ContentSuzanne Ritter
  So you've created some great content that can be used for natural link-building, but what if you want to give it an extra push? (And if you're an SEO, you're ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Search Engine Marketing, SEO, Web Content
• How to Improve Conversion Rates on Your Website: Article 4 of 4Sean Ellis
  You are now in a position to execute an informed conversion rate optimization program—one designed to address the most important and promising areas of improvement.
  Customer Acquisition, Inbound Marketing, Lead Generation, Measurement, Metrics, Testing, Web Analytics, Websites
• Three Deadly Reasons Most Websites FailMike Volpe
  Although websites were introduced over 20 years ago, the vast majority still function on old-school paradigms. Here's where most websites are getting it wrong—and how you can get it right ...
  Content, Content Marketing, Customer Acquisition, Customer-Centric, Inbound Marketing, Lead Generation, Web Content, Website Design, Websites
• In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 2)Catherine Sherlock
  In Part 1, we began the examination of how emotion and logic operate in the buying cycle, and we covered what sort of content to produce for the Awareness stage. ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Digital Theory, Inbound Marketing, Lead Nurturing, Marketing Communications, Marketing Strategy, Sales, Web Content, Web Copy, Writing
• In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 1)Catherine Sherlock
  The saying "people buy on emotion and rationalize with logic" has been around so long that people rarely question it. But in content marketing, you need to question it. Otherwise, ...
  B2B Marketing, Content, Content Marketing, Customer Behavior, Inbound Marketing, Sales, Writing
• What's New With the New Rules of Marketing and PR?Ann Handley
  If there's a bible for this new media world in which we do business, it's David Meerman Scott's The New Rules of Marketing and PR. A revised and updated edition ...
  Content, Content Marketing, Inbound Marketing, Marketing Strategy, Public Relations, Social Media
• Is Your Content in Great Shape? Give It a WorkoutPawan Deshpande
  As summer approaches, some of us will hit the gym in hopes of being swimsuit-ready. The more we exercise, the easier it becomes. That's because we're building up our endurance ...
  Blogging, Content, Content Marketing, Inbound Marketing, Social Media, Web Content, White Papers, Writing
• How to Gauge the Power and Value of Your Content MarketingAaron Dun
  Larger companies may be less concerned about the direct correlation between content marketing efforts and deals. But, for the rest of us, it's critical. So, how do you gauge the ...
  Brand Awareness, Content, Content Marketing, Inbound Marketing, Lead Generation, Measurement, Metrics, Sales
• The Nitty-Gritty of Brand Story PowerCatherine Sherlock
  Understanding the power of stories is one thing; knowing how to craft them is another. So, let's delve into some practical applications of story. I'll use case studies, annual reports, ...
  Content, Content Marketing, Inbound Marketing, Marketing Strategy, Videos, Writing
• Mobile Innovation (Part 6): Innovating Value Propositions Through MobileChristina "CK" Kerley
  Value propositions are the heart, soul, and epicenter of a business. They reflect its market positioning while communicating the core promises it makes to its customers. Let's look at three ...
  B2C, Brand Positioning, Content, Customer Experience, Customer Relationships, Digital Theory, Inbound Marketing, Marketing Strategy, Mobile Marketing, Positioning, Smartphones, Value Propositions
• Three Powerful Ways to Measure the Impact of Your Email MarketingKaren Talavera
  Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don't look beyond them... the true impact of your email marketing—and opportunities for ...
  Customer Behavior, Customer Engagement, Direct Marketing, Email, Email Marketing, Inbound Marketing, Measurement, Metrics, ROI, Segmentation
• Build a Customer-Centric Marketing Automation StrategyMeghan Keaney Anderson
  The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have ...
  Content, Content Marketing, Customer Acquisition, Customer-Centric, Customer Insight, Customer Relationships, Email, Email Campaigns, Inbound Marketing, Lead Generation, Marketing Automation, Marketing Strategy, Mobile Marketing, Personas, Sales, Social Media
• Turbocharge Your Content Marketing MachineAlastair Kane
  Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy—and planning, without which your content marketing machine will be firing on three ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Insight, Inbound Marketing, Marketing Strategy, Personas, Web Content, Writing
• Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing SurveyDaniele Hagen
  The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of ...
  Blogging, Content, Content Marketing, Customer Acquisition, Digital Theory, Email, Email Marketing, Inbound Marketing, Lead Generation, Management, Marketing Budgets, Marketing Operations, Marketing Strategy, Research Summaries, ROI, Sales, Social Media
• The Evolution of Modern Marketing Automation [Infographic]Verónica Jarski
  To illustrate the technological advancements that changed the course of marketing, Marketo put together the following infographic based on The Definitive Guide to Marketing Automation.
  Customer Behavior, Customer Experience, Email Marketing, Inbound Marketing, Marketing Automation
• Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 2 of 3)Tommy Walker
  Does your content sound like everyone else's? Did you do any research before producing your content? Do you always use the same media format? And do you tailor your content ...
  Content, Content Marketing, Google, Inbound Marketing, Keywords, Marketing Tips, Social Media, Web Content, Writing