Inbound Marketing

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• The Six Key Players on Your Content Marketing TeamSandra Gudat
  Taking content marketing from theory to reality can prove complex, time- and resource-prohibitive, and, when not done well, ineffective. That's why you need a crack team with these six key ...
  Career Management, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Operations
• Four Online Marketing Metrics That Actually MatterLarry Kim
  A few weeks ago, I wrote about six stupid marketing metrics that need to die. The response was overwhelming. But marketers wanted to know which metrics still matter. These four ...
  Advertising, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Engagement, Facebook, Inbound Marketing, Measurement, Metrics, PPC Campaigns, ROI, SEO, Social Media, Twitter
• The Easy Way to Go Global With Inbound MarketingFrançoise Henderson
  Many companies are using inbound marketing in their home markets. The good news is that globalizing your inbound marketing is more a matter of localizing existing content than creating it ...
  Content, Content Marketing, Inbound Marketing, International Marketing, Lead Generation, Lead Nurturing, Local Marketing, Marketing Strategy, SEO
• How to Use Quizzes for Lead GenerationJosh Haynam
  Generating leads is a huge part of our job as marketers. And even though content marketing has become vital for capturing leads, creating content that actually converts is a constant ...
  Content, Content Marketing, Email, Email Lists, Inbound Marketing, Lead Generation, Web Content
• Curating Content: A Few Principles and Tools to Guide Your EffortsGreg Shuey
  When you begin any content marketing initiative, you quickly realize how difficult it is to churn out incredibly good content regularly. How do you solve that conundrum? The solution is ...
  Blogging, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Social Media, Web Content
• Listen Up, B2B Marketers: 12 Steps to More Sales From Inbound CallsEric Holmen
  As a B2B marketer, you're responsible for driving leads. But what happens when you overlook a valuable channel, such as inbound phone calls—which are excellent for generating leads? Nothing good...
  Customer Acquisition, Inbound Marketing, Lead Generation, Local Marketing, Marketing Strategy, Sales, Telemarketing, Websites
• Six Crucial Attributes of a Successful Business BlogMichael Gerard
  Investing in owned media, such as a corporate blog, is crucial to a company's success in content marketing. But what does it take to launch and sustain a successful business ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Measurement, Metrics, Newsletters, Social Media
• A Content Marketer's Guide to Not Getting OverwhelmedSylvia Jensen
  Managing content marketing can be stressful. This brief guide will show you how to use time and technology to maximize success without raising your stress levels.
  Content, Content Marketing, Email, Inbound Marketing, Lead Generation, Project Management
• Why Your Blog Is Not Adding Business Value, and What You Can Do About ItJawad Khan
  Although blogging is an effective marketing, branding, and sales channel, businesses don't make effective and efficient use of it. In fact, most corporate blogs add little real business value.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Web Content, Websites, Writing
• B2B Inbound Marketing: Top Tactics, Goals, and ChallengesAyaz Nanji
  Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, according to a recent report from NetProspex and Ascend2.
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Marketing Strategy, Research Summaries, Survey Data
• Four Tips for Cooking Up and Serving Consumable ContentJulie Wingerter
  As a marketer, you know that for your content to provide value, it must be (like food) consumed and digested. Straight from the marketer's cookbook, here are four tips for ...
  Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Relationships, Inbound Marketing, Lead Generation, Sales
• 2015 Will Be the Year of Video MarketingTyler Lessard
  Facts tell, but stories sell. And there is no better medium than video for storytelling. Here's what to expect from video marketing in 2015.
  Content, Content Marketing, CRM, Inbound Marketing, Lead Generation, Marketing Automation, Marketing Strategy, Metrics, Videos, YouTube
• The Evolving Sales FunnelAlessandra Ceresa
  There is a lot of talk about the death of the sales funnel, but I disagree. The sales funnel is very much alive; it has, however, evolved.
  Customer Acquisition, Customer Behavior, Customer Evangelists, Customer Experience, Customer Relationships, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Sales
• 29 Must-Read Content Marketing Articles of 2014Larry Kim
  As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.
  B2B Marketing, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Search Engine Marketing, SEO, Social Media, Web Content, Writing
• Content Marketing: The Leftover TrickTim Matthews
  It struck me this Thanksgiving that marketers could take a lesson from turkey gumbo—what I call the "leftover trick" for content marketing. Here are five simple ideas to get you ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Presentations, SlideShare, Social Media, Web Content, White Papers, Writing
• How Switching From Outbound to Inbound Selling Can Rewrite Your CareerTom Martin
  Changing from outbound marketing to inbound marketing brought me invisible sales and changed my career forever. Find out why you should consider making the switch.
  Content, Content Marketing, Inbound Marketing, Sales, Social Media
• Nine Ways to Sharpen Your Online Customer Research (Part 1 of 2)Will Blunt
  At the core of any marketing campaign are the customers—those who sign up to your email list and purchase your products or services. You need to know more about what ...
  Content, Content Marketing, Customer Behavior, Customer Insight, Inbound Marketing, Keywords, Market Research, Research, Search Engine Marketing, Social Media
• Seven Tips for Creating Credibility for a Marketable WebsiteDaniel Cochran
  Whether you're a small business marketing to local shoppers, an enterprise with clients to scout out, or a fashion startup with a line of jackets to promote, building a website ...
  Content, Content Marketing, Inbound Marketing, Lead Generation, Social Media, Web Content, Website Design, Websites
• How to Repurpose Your Content Into an Ideal SlideShare DeckChris Brown
  SlideShare is one of the world's most powerful B2B sites, and business executives use it much more often than they use other social networks. Your content needs to be there ...
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Lead Generation, PowerPoint, Sales, SlideShare
• Four Metrics to Track During Your Next Virtual EventEric Vidal
  Attendance alone does not determine an event's success, especially an online event's. Here are four types of metrics to help you measure overall effectiveness and success before, during, and after ...
  Conferences, Content, Content Marketing, Customer Behavior, Customer Experience, Engagement, Inbound Marketing, Lead Generation, Measurement, Metrics, Web Analytics, Webinars