Lead Generation

Topics » Articles » Lead Generation

• Six Steps to Successful Newsletter MarketingHank Stroll, Tamara Halbritter
  With the heady days of the Internet bubble behind us, it’s time to get back to the basics with marketing through newsletters.
  Customer Engagement, Lead Generation, Marketing Tips, Newsletters, Writing
• Ten Fundamentals That Matter More Than a Big Budget, Part 2Christopher Kenton
  If you’re at a loss for how to plan your marketing programs in the current economy, take a clue from nature. In natural systems, chaos and destruction are always followed ...
  Economic Crisis, Lead Generation, Management, Measurement, Recession, Sales, Value Propositions, Websites
• The Next Shiny ThingKim MacPherson
  What's new and cool in the email space? Animation? Flash? Video and voiceovers? Some other hip and sexy technique to grab eyeballs? Put the glitz aside. Would you believe...there's ...
  B2B Marketing, Customer Engagement, Digital Marketing, Lead Generation, Newsletters, Targeting
• Ending the Commercial WarDana Blankenhorn
  Back in the 1990s the Internet had something to say to conventional marketers: Don’t waste money on people who won’t buy from you. We called it targeting. But is targeting ...
  Advertising, Lead Generation, Online Marketing, PPC Campaigns, Targeting
• Do You Know Your Customers...By Name?Eran Livneh
  You’ve been doing the tradeshows. You’ve been spending on a PR agency. You’ve been running ads – both print and now online. You’ve been doing direct mail and now even ...
  Collaboration, Customer Experience, Customer Relationships, Lead Generation, Lead Nurturing, Targeting
• The 21 Truths About Generating Qualified LeadsLee Marc Stein
  Here's the bare-bones of scores of business-to-business lead generation programs: The 21 most significant truths learned over 35 years of sales.
  Copywriting, Direct Marketing, Lead Generation, Lead Quality, Marketing Tips, Targeting, Testimonials, Testing
• Tradeshow Success: 5 Sure-Hit Marketing TacticsJoe Combs, Myla Wagner
  Studies show that tradeshow sales beat comparative spending on advertising, direct mail, and other marketing efforts. So how do you get the most bang for your tradeshow buck?
  Brand Awareness, Customer Relationships, Lead Generation, Marketing Tips, Tradeshows/Events
• Ten IT Sales Myths Paul DiModica
  It's hard enough to sell in this economy, isn't it? That's especially true when you need to battle age-old IT sales myths.
  Lead Generation, Pricing, Sales
• How to Beat Impossible Odds in Lead Generation: Make Your Offer Shine Douglas Smith
  No matter how steep the odds, it's still possible to generate surprisingly good response rates and quality leads by making your lead-generation offer absolutely irresistible. Here's how.
  Case Studies, Copywriting, Lead Generation, Lead Nurturing, Marketing Tips, Thought Leadership
• Transforming Internet Newsletters into Marketing and Sales Machines Jason Kassel
  There is a rhythm to a prospect's movement into customer that can be controlled through newsletter production. But you have to know how to move to the right beat.
  Copywriting, Landing Pages, Lead Generation, Lead Quality, Newsletters, Writing
• Don't Duplicate ... Differentiate! Michael Fortin
  Avoid the trap of trying to be all things to all people? While you're at it, beware of focusing only on price.
  Benchmarking, Lead Generation, Online Marketing, Positioning, Pricing, Sales, Targeting, Websites
• Your Roadmap to Tradeshow Success Michael Lando
  Maximize your ROI by following these 5 steps, and build brand awareness at the same time.
  Direct Marketing, Lead Generation, Lead Nurturing, ROI, Targeting, Telemarketing, Tradeshows/Events
• Take a Stand George Anagnos
  Take a look at one possible future of trade shows. Why it's even available today (in case your current exhibition organizer doesn't satisfy your needs).
  B2B Marketing, CRM, Lead Generation, New Media, Online Marketing, Tradeshows/Events