Lead Generation

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• Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]Laura Forer
  This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become ...
  Advertising, Career Management, Email, Email Marketing, Lead Generation, Marketing Budgets, Social Media, Technology, Videos
• The Complete Guide to Reddit MarketingAleh Barysevich
  If you've heard Reddit is a tough place to market, you've heard right—but changes to the platform have made it more marketing-friendly, and it can be one of the most ...
  Content, Lead Generation, Social Media
• Eight Ways to Reduce Search Ad CPA and Boost ConversionsChandal Nolasco da Silva
  Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use ...
  Advertising, Campaign Management, Facebook, Google, Lead Generation, PPC Campaigns, Search Engine Marketing, Targeting
• How to Get Sales Prospects to Care About Your Marketing ContentRandy Frisch
  Creating content is a waste of time if your target audience isn't consuming it. Here are three steps to creating content that prospects will care about.
  Content, Content Marketing, Customer Experience, Demand Generation, Lead Generation
• 10 Overlooked B2B Optimization Opportunities to Boost Your WebsiteIris Shoor
  You've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions.
  Content, Lead Generation, Measurement, Sales, Testing, Website Design, Websites
• Sorry, Marketing, You Don't Own Sales EnablementKen Gaebler
  Sales enablement is no longer a task limited to the marketing team. When your business takes a more holistic approach to sales enablement, sales teams are more likely to increase ...
  Account-Based Marketing, Lead Generation, Marketing Operations, Sales
• The Key Ingredient of Marketing Campaign Success: Quality DataPhil Garlick
  Just as you need quality ingredients to make a delicious meal, you need quality data to ensure a successful marketing campaign. Here are three tips to make sure your data ...
  Data, Lead Generation, Lead Quality, Sales
• Six Important Points About the State of B2B Content Marketing [Infographic]Laura Forer
  Now that B2B brands are catching up to their B2C counterparts in digital content marketing efforts, what's working? What's not working? And how is it all being created, distributed, and ...
  B2B Marketing, Content, Content Marketing, Lead Generation
• A Marketer's Checklist: Are You Ready for GDPR Compliance? [Infographic]Laura Forer
  The General Data Protection Regulation is about to go into effect, but many marketers are still unprepared for it. Here's a checklist for digital marketers to make sure they comply ...
  Data, Lead Generation
• Tons of Traffic, but Few Conversions? Three Ideas for Repurposing Blog TrafficJules Tompkins
  Traffic to your site is a great thing, right? But what if visitors to your search engine optimized content aren't converting to leads or newsletter signups or however else you've ...
  Content, Lead Generation, SEO
• What Is GDPR, and How Can It Impact Your Business? [Infographic]Laura Forer
  "GDPR" has been a buzzword lately, but it's an important one. Failure to comply with new European data regulations—even if your business is US-based—could mean serious consequences.
  Data, Lead Generation, Marketing Strategy
• Purchasing Buyer-Intent Data: A Marketer's PrimerKen Gaebler
  If you had sonar that could pinpoint great B2B leads for you, you'd use it, right? That's what buyer intent data can do for your lead generation efforts, putting you ...
  Behavioral Marketing, Customer Behavior, Lead Generation, Marketing Smarter, Marketing Strategy, Sales, Technology
• Are You Ready for GDPR? [Infographic]Laura Forer
  The deadline for GDPR compliance is fast approaching. Are you prepared? This infographic explains the goals of the General Data Protection Regulation and gives companies a road map for becoming ...
  Customer Acquisition, Customer Communications, Data, Lead Generation, Marketing Strategy
• The Secret to Account-Based Marketing SuccessJudy Wilks
  ABM does take time and effort, but the results can be extremely rewarding. These five steps (and one bonus tip) will walk you through how to set up your ABM ...
  Lead Generation, Lead Nurturing, Marketing Strategy, Sales
• What CMOs Need to Know About the Looming General Data Protection Regulation (GDPR)David Gee
  GDPR goes into effect in two months, but most US companies are not prepared. Here are seven questions marketers should be asking themselves and their companies to ensure compliance—and avoid ...
  Customer Acquisition, Customer Communications, Data, Lead Generation
• A Winning LinkedIn Profile: Three Questions to Ask and AnswerShakir Akorede
  What do people see when they visit your LinkedIn profile? Ask yourself three questions to boost your profile and generate more leads from the professional networking platform.
  Career Management, Lead Generation, LinkedIn
• ABM: Balancing Technology and a Human Touch to Maximize Sales SuccessDavid Ratcliff
  A lot of ABM and sales-enablement vendors talk about how companies can use technology to scale customer contact. Despite the promises about futuristic things like artificial intelligence, you'd be paying ...
  B2B Marketing, Collaboration, Content, Lead Generation, Lead Nurturing, Sales, Sales and Advertising
• How to Use SlideShare for Lead Gen With E-BooksAshley Faus
  Using SlideShare for content marketing (think videos, documents, infographics, e-books, presentations...) can increase brand awareness and drive traffic to your website. But how can marketers use SlideShare for lead generation?
  Content, Content Marketing, E-Books, Lead Generation, LinkedIn, Presentations, SlideShare
• Five Essential Tips for Successful SMS Lead Generation [Infographic]Laura Forer
  SMS has grown to become a popular form of communication, and savvy marketers are figuring out how to use this channel for lead generation. The catch? People interact with SMS ...
  Lead Generation, Marketing Strategy, Mobile Marketing, SMS
• Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing ThemMarkus Linder
  Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of ...
  B2B Marketing, Customer Acquisition, Customer Behavior, Lead Generation, Lead Quality, Personalization, Personas, Sales