Lead Generation

Topics » Articles » Lead Generation

• #SocialSkim: Facebook's Yelp-Killer Events App; Snapchat's Coming Algorithm: 10 Stories This WeekChristian Neri
  Facebook's new app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat's massive redesign & upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Instagram, Twitter influencers; the ...
  Advertising, Career Management, Conferences, Content, E-Commerce, Facebook, Instagram, Lead Generation, LinkedIn, Local Marketing, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Tradeshows/Events, Twitter
• When Your B2B Stakeholders Span Three Generations: How to Market to Them EffectivelyIda Morris
  Instead of targeting just the C-suite, today's B2B marketers must target groups of buyers and influencers who range from junior procurement specialists in their 20s to senior executives in their ...
  Content, Content Marketing, Inbound Marketing, Lead Generation, Marketing Strategy, Sales, SEO, Social Media
• Three Creative Cold-Email Templates That Will Get RepliesMelissa Williams
  You worry that members of your sales team are not following the right messaging guidelines in their cold outreach to prospects. The solution: you give them email templates proven to ...
  Email, Email Marketing, Lead Generation, Sales
• Five Mistakes That Are Costing You Precious B2B LeadsRohan Ayyar
  At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster ...
  Email, Email Marketing, Lead Generation, Sales, Social Media, Testing, Value Propositions, Web Analytics
• Your 2018 Marketing Plan Won't Work and Will Break the Law: The Threat Posed by GDPRSven Dummer
  The specter of the General Data Protection Regulation has loomed large. With GDPR taking effect next year, efforts to comply with the new regulations should already be well underway. That's ...
  Advertising, Customer Acquisition, Data, Email, Email Campaigns, Lead Generation, Marketing Planning
• Rocket Fuel for Your Marketing Career: Getting Attribution RightMark Sullivan
  As marketers, we're all artists, and our currency is persuasion. But to become among the most sought-after, elite marketers in the world, we must know what actually persuades. And for ...
  Attribution Modeling, B2B Marketing, Career Management, Lead Generation, Lead Scoring, Multichannel Marketing
• Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an EventPrerna Katyal
  This article provides a tool for B2B marketers—the "event effectiveness matrix"—to evaluate events and choose the one with highest lead-generation potential.
  Brand Awareness, Branding, Conferences, Content, Lead Generation, Networking, Sales, Thought Leadership, Tradeshows/Events
• How to Use Personalization to Shorten the B2B Sales CycleShira Abel
  In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach ...
  Account-Based Marketing, Advertising, B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Communications, Customer Engagement, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Automation, Personalization, Sales, Targeting, Technology
• How to Pick the Right Location for Your Exhibit Booth: The Selection Process SimplifiedMark Kao
  The right booth space and location on the exhibit floor are vital for maximizing event ROI. The location selection process, however, can be complicated. So here, in a handy guide, ...
  Conferences, Lead Generation, Marketing Budgets, Marketing Planning, Sales, Tradeshows/Events
• How to Maximize Social Media Marketing as a B2B CompanySam Carr
  So how do you stand out from the crowd as a B2B social media marketer? Here's the advice you need to ensure your company engages with potential customers and develops ...
  B2B Marketing, Content, Facebook, Lead Generation, LinkedIn, Sales, Social Media, Twitter
• Four Steps to a Winning Lead-Generation Process [Infographic]Laura Forer
  Creating a lead-generation strategy doesn't have to be complicated. This infographic walks you through four basic steps to get started.
  B2B Marketing, Lead Generation, Lead Quality, Marketing Strategy, Testing
• Level-Up: How to Score Big at Live Events [Infographic]Laura Forer
  Player 1: Your goal is to attend an event, generate leads, follow up with them, and show a positive ROI on the entire campaign. Can you do it? Find out ...
  B2B Marketing, Conferences, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Strategy, Millennials
• Measuring Marketing ROI: Are You Doing It Right?Daisy Chen
  Today's consumers connect with brands through more channels and devices than ever before. And though many companies have some process in place to measure marketing ROI, few are doing it ...
  Attribution Modeling, Lead Generation, Measurement, Metrics, ROI, Sales, Web Analytics
• The Ultimate Email Marketing Cheat Sheet: Facts, Stats, and Actions [Infographic]Laura Forer
  So much more goes into an email campaign than simply hitting the "send" button. Here are the numerous aspects of your entire email strategy to consider—from personalization and lead generation ...
  Email, Email Campaigns, Email Marketing, Lead Generation, Mobile Marketing, Personalization, Testing
• The Biggest Leakage in a SaaS Marketing Funnel and How to Fix ItEd King
  SaaS companies can ensure nurturing and upsell campaigns are consistently successful across the entire buyer's journey, from initial contact through the trial/freemium phase to after commitment. Here's how.
  Data, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Sales, Services Marketing, Technology
• The Top 5 KPIs Marketers Need to Measure (And How to Measure and Improve Them)Juuso Lyytikkä
  These are the five key KPIs that marketers must regularly measure. You'll learn how to measure them, followed by tips on how to improve the performance of each.
  Customer Relationships, Customer Retention, Lead Generation, Marketing Analytics, Measurement, Metrics, ROI, Sales
• These Four Data Points Demonstrate Marketing ROI to the C-SuiteBonnie Crater
  Data can help deliver insights that marketing leaders can use to collaborate with CEOs, CFOs, and sales leaders. And these four essential data points and relationship-building strategies will help you ...
  Chief Marketing Officer, Data, Lead Generation, Metrics, ROI, Sales
• The Content Types That Generate the Highest-Quality LeadsAyaz Nanji
  Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2.
  Content, Content Marketing, Content Strategy, Landing Pages, Lead Generation, Lead Quality, Research Summaries, Sales, Survey Data
• How to Drive Real Results Through Sales, Marketing, and AIMike Kostow
  Many companies find themselves asking the same question: How do we authentically engage with customers throughout their entire buying journey to keep them satisfied and buying more? The answer, up ...
  AI, B2B Marketing, Content, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Technology
• How Email Marketers Can Manage Their Database for Sales Funnel Tracking
  An effective B2B email marketing strategy has much less to do with email, per se, than you might think. The best programs nurture and engage leads while also working to ...
  Attribution Modeling, Email, Email Lists, Email Marketing, Lead Generation, Lead Scoring, ROI, Sales