Lead Generation

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• Thirty Ideas to Help You Tackle Blogger's BlockAmanda Maksymiw
  A corporate blog can be a key component of any marketing strategy. It can help generate leads, demonstrate a customer-centric culture, and engage your audience. Here are 30 ideas for ...
  Corporate Blogging, Creativity, Customer-Centric, Lead Generation, Marketing Strategy, Marketing Tips
• Five Steps to Optimized New-Business Prospecting ListsJenny Vance
  Whether your new-business prospecting list is purchased or homegrown, your business can improve sales 100% or more. The key isn't just about how companies effectively work the phone but, rather, ...
  Content, Customer Acquisition, Lead Generation, Marketing Tips, Measurement, Sales, Targeting, Writing
• Three Steps to Generating Higher ROI From Content MarketingJim Lenskold
  Content has always been king, but now the kingdom is much larger and more powerful than ever. If measured and managed properly, it can drive high return on investment (ROI). ...
  Content, Content Marketing, Customer Behavior, Lead Generation, Metrics, Online Marketing, ROI
• Leads via LinkedIn Groups Most Likely to Convert
  Nearly one in four visitors to B2B websites referred by LinkedIn are enterprise visitors—those arriving at sites via corporate IP addresses—according to a report by LeadFormix. Among such leads, those ...
  B2B Marketing, Lead Generation, LinkedIn, Research Summaries, Websites
• The Top Three B2B SEO Recommendations to ConsiderNick Stamoulis
  B2B and B2C marketing have commonalities—and differences. Some B2C rules apply, whereas others have to be tweaked to fit B2B. The same is true for SEO. Here are three must-know ...
  B2B Marketing, Keywords, Lead Generation, Marketing Tips, Online Marketing, SEO
• Five Proven Ways to Increase Email SubscriptionsTim Grahl
  Gaining access to your prospects' inboxes is one of the most important things you can do. Building a solid email list of leads is the best way to grow your ...
  Content, Customer Behavior, Customer Engagement, Email Lists, Email Marketing, Lead Generation, Testing
• Sales-Letter Magic: 10 Tips for Writing Letters That SellDean Rieck
  Sales letters are powerful selling tools. They are a simple, direct way to generate sales leads and orders. But for many businesspeople, they present a daunting writing challenge. Use these ...
  Content, Lead Generation, Personalization, Sales, Writing
• Three Ways to Transform Your Leads Into Sales
  Does your business spend time and money generating leads that languish neglected in a pipeline? "The industry wide statistic of 70% of leads never receiving effective sales follow-up is astounding," ...
  B2B Marketing, Collaboration, Lead Generation, Sales
• Five Relationship Blunders to Avoid in Your Sales and MarketingKathy Sacks
  With Valentine's Day here, I'm reminded that marketing is like dating. You have to attract leads and differentiate yourself from the competition. Steer clear of these five mistakes, and build ...
  Customer Relationships, Email Marketing, Lead Generation, Marketing Tips, Sales, Testing, Thought Leadership
• Find Your Valentine: How to Optimize Your Online Prospects (for Business and Dating!)Mark Simpson
  It's that time of year again. Valentine's Day is looming, and you're still alone. But are you marketing yourself well enough? Make these simple tweaks to any website—including your online ...
  Copywriting, Customer Acquisition, Keywords, Lead Generation, Web Content, Website Design
• Make Your Next Tradeshow a 'Qualified' SuccessRob Murphy
  Tradeshows remain one of the most effective ways to market your brand. But it's essential to understand who your key targets are—and aren't. Implementing a well-thought-out engagement strategy will lead ...
  Community, Creativity, Lead Generation, Marketing Tips, Targeting, Tradeshows/Events
• Why Your B2B Website Needs Social InteractionBob Egner
  If your idea of giving your website a social life entails having a "follow us on Facebook" link on your homepage, you might want to take a second look at ...
  B2B Marketing, Community, Consumer Electronics, Corporate Blogging, Inbound Marketing, Lead Generation, Social Media, Web Analytics, Websites
• Sales and Marketing Best-Practices: Seven Heavenly VirtuesDan McDade
  Sales and marketing best-practices are universally desirable—but, too often, elusive. Here are seven solid best-practices that address the misalignment between Sales and Marketing and help increase sales.
  Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Measurement, Metrics, Segmentation, Testing
• How to Engage a Tradeshow Audience Year-RoundRob Murphy
  When it comes to tradeshow participation and building brand awareness, having a well-defined communications strategy before, during, and after the event is crucial to maximizing your return on investment (ROI).
  Brand Awareness, Customer Engagement, Lead Generation, Lead Nurturing, Marketing Strategy, ROI, Tradeshows/Events
• How to Generate Leads With Content Syndication
  "In today's economic climate, content syndication is one of the lowest risk lead generation vehicles there is," writes Howard J. Sewell at The Point. "At our agency, the programs we ...
  B2B Marketing, Lead Generation, Marketing Tips, Sales, Thought Leadership
• Craft an Online Quiz: Boost Leads and Results
  Few things are more fun than learning about yourself, right? At least when the Net makes it easy. Consider the explosion of personality test apps on sites like Facebook or MySpace—or ...
  Copywriting, Lead Generation, Social Media
• Six Ways Organic Search Can Make You Smarter About Your BusinessJim Yu
  In an Internet business environment that expects immediate results, online marketers have overlooked the power of SEO, or organic search, as a top revenue-generating channel. It can also teach you ...
  Brand Equity, Lead Generation, Marketing Smarter, Marketing Tips, Online Marketing, Search Engine Marketing, SEO
• Three Ways to Offer Value to Time-Strapped B2B Buyers
  "Let's face it, buying today is different than it used to be," says Ardath Albee in a recent post at the Marketing Interactions blog. Products and solutions are growing in ...
  B2B Marketing, Lead Generation, Marketing Tips, Sales
• Three Ways to Enhance Your Blog's Lead-Generation Potential
  "Most corporate blogs are ghost towns, in terms of both content and reader engagement," writes Ian Greenleigh at the MarketingProfs Daily Fix blog. "Abandoned blogs litter the web, making the ...
  Corporate Blogging, Lead Generation, Writing
• B2B Marketing Trends and Tactics to Consider for 2011
  As 2010 draws to a close, B2B teams are sharing what they've learned from the year's challenges, and forging tactics for 2011. What lessons have we learned from the struggle that ...
  B2B Marketing, Lead Generation, Market Research, Sales