Lead Generation

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• Video Email Marketing Boosts CTR, Purchasing Behaviors
  Online video has moved to the mainstream: 81% of senior marketing executives now use online video content in their marketing programs, up from the 70% who did so a year ...
  Customer Behavior, Email, Lead Generation, Research Summaries, Videos
• Does Your Business Need a Cloud Broker?
  As a business moves its files to the cloud, the task of transitioning huge amounts of departmental data can become overwhelming for in-house IT personnel. "The challenge of managing multiple ...
  B2B Marketing, Customer Acquisition, Lead Generation, Sales
• Top B2B Firms Gaining 230% More Leads via Social Media Than Peers
  Best-in-Class B2B companies generate on average 17% of their leads from social media channels, roughly 230% more marketing-generated leads than other companies (5%), according to a new report by Aberdeen ...
  B2B Marketing, Lead Generation, Research Summaries, Sales, Social Media
• Five Tips for Creating a Winning Lead Gen Strategy
  "Lead generation is hard," writes Cliff Langston at MarketingProfs. "Why make it harder by doing it without a strategy?" But vague goals and loosely articulated objectives aren't enough—it's important to ...
  Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Sales
• The Inside Scoop on Becoming a Good Public SpeakerHeather Rast
  Public speaking is a powerful way to get your message to key influencers and decision-makers. Want to be a sought-after speaker? Learn what it takes to master the organizational and ...
  Career Management, Content, Lead Generation, Marketing Conferences, PowerPoint, Public Speaking
• B2B Marketing Tactics Not Driving Enough Sales Leads
  Some 61% of B2B marketers say generating more leads is their biggest marketing challenge in 2012; however, nearly two-thirds say their marketing mix does not meet sales pipeline demands (32%) ...
  B2B Marketing, Email Marketing, Lead Generation, Marketing Challenges, Research Summaries, Sales
• Four Questions to Ask About Your Inbound-Marketing Response Plan
  So you've developed a groundbreaking inbound content marketing effort that's pulling in prospects in droves! Congratulations! But here's a question: Have you adapted your internal processes to match your prospects' ...
  Content, Content Marketing, Lead Generation, Sales
• Inbound Marketing Leads Cost 61% Less Than Outbound
  Businesses that use primarily inbound marketing strategies for lead acquisition consistently report lower cost-per-lead (CPL) rates than those using outbound-centric strategies, according to the 2012 State of Inbound Marketing report ...
  Blogging, Lead Generation, Marketing Strategy, Research Summaries
• How to Find Better Leads in Five StepsCliff Langston
  Lead generation is hard. Why make it harder by doing it without a plan? Learn how effectively developing your strategy, choosing your tactics, and building your list will help you ...
  Content, Customer Acquisition, Lead Generation, Marketing Tips, Sales, Targeting
• A Five-Step Process for Hosting a Webinar That Generates SalesGreg Digneo
  When hosting a webinar, you want people to show up and you want to generate leads. But meeting those goals isn't easy. Here's a five-step plan that'll take the guesswork ...
  Content, Inbound Marketing, Landing Pages, Lead Generation, Marketing Tips, Sales, Thought Leadership, Webinars
• Three Tricks for Getting Your Lead Gen Program Where You Want It To Go
  "According to an old expression, even a man lost in the woods knows where he wants to go," writes Dan McDade at MarketingProfs. That adage can apply to the lead ...
  Lead Generation, Marketing Tips, Measurement, Sales
• Four Tips for Generating Leads With Email
  "Email is still the most effective marketing technique," writes Bill Rice at the Better Closer blog. "It's easy to automate and highly efficient at bringing in qualified new leads." But ...
  Email Marketing, Email Subject Lines, Lead Generation, Writing
• The Importance of the Right Offer in Lead Generation
  According to Dan McDade, the foundation of any lead generation program is the right offer—one that intelligently addresses a prospect's real problems. "When you fully understand their pain points and ...
  Copywriting, Customer Experience, Lead Generation
• 15 Lead Magnets (Plus 7 Best-Practices) to Help You Capture and ConvertTyler Garns
  Is your business throwing Web traffic in the trash? If you're not capturing the traffic you spend big bucks to get, it's time to re-evaluate your lead-capture strategy by looking ...
  Content, Inbound Marketing, Lead Generation, Market Research, Marketing Tips, Websites, Writing
• 10 Questions + 10 Actions = Lead Generation GainsDan McDade
  Is your organization experiencing a critical gap between Marketing and Sales performance expectations and actual results? If so, answer these 10 questions and apply these 10 steps to close the ...
  Collaboration, Lead Generation, Management, Marketing Smarter, Marketing Tips
• The Four-Step Plan for Word-of-Mouth Lead Generation
  "Here's the big news," writes Andy Sernovitz in the book Social BOOM! "It's not social MEDIA. It's SOCIAL media. It's about real people and the conversations they have." In other ...
  Customer Satisfaction, Lead Generation, Social Media, Word-of-Mouth
• Delivering on the Promise of Marketing AutomationLaura Patterson
  More and more organizations are investing in marketing automation platforms. Is yours one of them? If so, learn how to select the right one, plan for its adoption, and avoid ...
  Channel Marketing, Collaboration, Lead Generation, Marketing Automation, Marketing Smarter, Marketing Tips
• The Evolution of B2B Marketing: Why Generating Leads Isn't Enough AnymoreMichelle Boockoff-Bajdek
  Today's B2B marketers can't focus only on generating leads and turning them over to Sales. To get results, they need to create effective, targeted programs that hit the right people ...
  B2B Marketing, Collaboration, Content Marketing, Customer Behavior, Email Lists, Inbound Marketing, Lead Generation, Marketing Strategy
• Online Lead Generation Drives Higher Growth, Profitability
  Professional services companies that generate a large proportion of business leads via online sources grow faster and more profitably than firms without such lead capabilities, according to a new study ...
  Lead Generation, Online Marketing, Research Summaries
• Three Ways to Crank Up Your B2B Sales Smarts and Results
  One natural tactic (let's admit it) that B2B marketers often turn to when seeking to increase sales is to stuff the pipeline with more leads. But time and again we hear, ...
  B2B Marketing, Lead Generation, Marketing Tips, Sales