Lead Generation

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• Five Ways Technology Can Boost ProfitabilityChristopher Doran
  The good news is that the technology that allows you to market via the Internet is far from reaching its full potential. Much of the early energy in online marketing ...
  CRM, Customer Behavior, High-Tech Marketing, Lead Generation, Lead Quality, Online Marketing, Websites
• Five Ways to Improve Your Web Copy ImmediatelyJonathan Kranz
  In the literary world, "good writing" may be notoriously difficult to define. But on the Web, good copy has two clear, easily understood objectives: It elevates your search engine rankings, ...
  E-Commerce, Keywords, Lead Generation, Web Copy, Writing
• From Spam to Viral Web Video With John CleeseTed Page
  Here is a behind-the scenes story that reveals how one B2B marketer used a lot of silliness to increase its Web traffic tenfold and generate thousands of sales leads. How ...
  B2B Marketing, Lead Generation, Videos, Websites, Word-of-Mouth
• Five B2B Copy MythsJonathan Kranz
  Correctly executed, the written word can be a powerful means of establishing your business in the hearts and minds of your potential customers. Many of us are inhibited, however, by ...
  B2B Marketing, Copywriting, Customer Experience, Lead Generation, Writing
• How to Make Your Web Site a Lead-Generation MachineBob DeStefano
  Sure your Web site looks great, but are you turning enough Web visitors into leads that your sales force can target? Your answer can be the difference between a site ...
  Keywords, Lead Generation, Measurement, PPC Campaigns, Search Engine Marketing, SEO, Targeting, Websites
• Eddie the Erroneous E-MarketerJason OConnor
  Poor Eddie the e-marketer has been plagued by errors in judgment all his life. Although he at least understands the importance of e-marketing for driving traffic to his site, he's ...
  Interactive Marketing, Lead Generation, Online Marketing, Websites
• Lead Nurturing: Ripening the Right BananasBrian Carroll
  Imagine your marketplace is a field of banana trees. Your marketing people are those who nurture and pick the bananas. Bananas are harvested when they are green, and they turn ...
  B2B Marketing, Case Studies, Lead Generation, Lead Nurturing, Marketing Smarter, Sales, White Papers
• The Best Way to Listen to CustomersSherri Dorfman
  There was a time, not long ago, when companies could generate new business by simply listening to and following the advice of their investors and business advisers. To remain successful ...
  Customer Advisory Programs, Customer Engagement, Lead Generation, Targeting
• Why Customers Buy, and Still Leave Shortly AfterSean D'Souza
  Are you losing truckloads of dollars simply because you don't get the customer to consume what they've ordered? Can't entice them to move beyond the sale? What's missing in your marketing? ...
  Customer Acquisition, E-Commerce, Lead Generation, Word-of-Mouth
• Do All Good Leads Become Sales?Mal Watlington
  It's the fourth quarter of the fiscal year. Let the finger-pointing begin! In truth, the key to accurate lead-conversion ROI calculations is "self-honesty." While every company has the right to ...
  Advertising, Lead Generation, Lead Quality, Measurement, Sales, Segmentation
• Inconceivable! 7 Misconceptions About Lead GenerationMike Schultz
  As service and technology firms begin to awaken from a long, recession-inspired hibernation period, they are again beginning to think about proactive lead generation. If your firm is stepping-up outbound ...
  Direct Marketing, Lead Generation, Sales, Services Marketing, Websites
• Leveraging the Power of an EventReid Carr
  With many companies still cost-conscious about marketing, the Web presents a perfect opportunity for marketers to maximize the power of events and quantify returns. The interactive and direct nature of ...
  Creativity, Email Campaigns, Email Lists, Interactive Marketing, Lead Generation, Segmentation, Tradeshows/Events, Websites
• You Won the Client! Now Start MarketingMike Schultz
  Customer Acquisition, Customer Retention, Customer Service, Lead Generation, Sales
• The 10 Commandments of MarketingJay Lipe
  Marketers worth their salt must follow these commandments if they are to find the Promised Land.
  Collaboration, Customer Acquisition, Customer Relationships, Lead Generation, Referrals
• Q&A: Six Ways to Improve Your Web Site Conversion Rate (Part 1 of 3)Steve Jackson
  This first article in a three-part series answers specific queries about how to improve Web site conversion rates.
  Lead Generation, Online Marketing, Permission Email Marketing, Targeting, Web Analytics, Websites
• Three Common Mistakes in Using Webinars for Lead ConversionTodd Davison
  Converting a Webinar registrant to a customer takes more than a powerful presentation on the day of event.
  Lead Generation, Lead Nurturing, Lead Quality, Sales, Thought Leadership, Webinars
• Back to Basics in Direct MarketingLee Marc Stein
  Marketers can get so convoluted in our embrace of techniques and technology that we forget about the five keys to direct marketing success.
  Copywriting, Customer Engagement, Direct Marketing, Lead Generation, Targeting
• Revitalizing Lead Creation (Part 2): Better Placement, Better Timing and Better CoverageSteve Diorio
  In Part 2 of this series, Steve examines the way marketers are improving the efficiency of their lead generation processes through better placement, better timing and better coverage.
  Lead Generation, Online Marketing, Sales, Targeting, Websites
• Revitalizing Lead Creation: Six Strategies That Work (Part 1)Steve Diorio
  Here are six ways you can revitalize lead generation in your own organization.
  Benchmarking, CRM, Direct Marketing, Lead Generation, Marketing Tips, Personalization, Sales, Targeting
• Endless Customers: Sobering Lessons From Harvard UniversitySean D'Souza
  Harvard’s structure and marketing system can teach us one heck of a lot.
  Brand Positioning, Customer Engagement, Lead Generation, Sales, Thought Leadership