Lead Nurturing

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• Five Ways to Improve Your Lead ManagementRobert Moreau
  Marketing departments perform many tasks throughout the year: hiring good talent, keeping quality employees, choosing the right communications strategy, improving ROI, and generating higher quality leads for Sales. But with ...
  Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Marketing Tips, Sales
• Lead-Generation Case Study: How Multiple Touches Can Lead to Profit MultiplesPaul McKeon
  Salespeople are notoriously poor in following up on qualified leads. In fact, experts say, sales does not follow up on more than 70% of leads. Why? Field salespeople in most ...
  Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Marketing Tips, Sales
• Eight Ways to Improve your Online Lead TrackingMichael Ortner
  Do your salespeople still ask, "How did you hear about us?" when a prospect calls? Do you list your contact information on your homepage? Do you display the same 800 ...
  Landing Pages, Lead Generation, Lead Nurturing, Marketing Tips, Web Analytics, Web Copy, Website Design, Websites
• Three Strategies (and How to Use Them) to Make Your Sales Funnel Flow FasterMichael Webb
  When your company is well synchronized with market needs, prospects buy and money flows. Unfortunately, few companies can maintain a constant flow. Salespeople churn out demonstrations, samples and proposals. Marketing ...
  Collaboration, Lead Nurturing, Sales, Targeting
• Is It Time to Revamp Your Communications Plan?Barbara Bix
  If your sales cycles seem to be dragging, it may be time to revamp your communications plan. Done well, your communications programs can generate demand for your solutions, create ...
  Copywriting, Customer Engagement, Lead Nurturing, Sales
• If a Lead Falls in a Forest, Does Anyone Hear?M.L. Hartman
  Generating leads is easy. There, we've said it. Pick a decent list, say something meaningful, toss in an offer, and plenty of folks will respond. Plenty. If you want more, ...
  Lead Generation, Lead Nurturing, Lead Quality, Sales
• Are White Papers Just for Technical Marketers?Barbara Bix
  If your company sells complex products or services, you may want to take a page from the high-tech marketers' book. Continue to use conventional collateral to differentiate your solution and ...
  Collaboration, High-Tech Marketing, Lead Generation, Lead Nurturing, Targeting, White Papers, Writing Whitepapers
• Lead Nurturing: Ripening the Right BananasBrian Carroll
  Imagine your marketplace is a field of banana trees. Your marketing people are those who nurture and pick the bananas. Bananas are harvested when they are green, and they turn ...
  B2B Marketing, Case Studies, Lead Generation, Lead Nurturing, Marketing Smarter, Sales, White Papers
• Trust Tools for Tough TimesJill Griffin
  Your company needs to show its customers, through both word and deed, that it always acts in their interest.
  Collaboration, Customer Acquisition, Customer-Centric, Customer Experience, Customer Relationships, Lead Nurturing, Sales, Surveys
• Guest Articles: Good for Some, Bad for OthersBobette Kyle
  Publishing third-party articles on a Web site is a marketing strategy that can be right for one site, yet wrong for another.
  Lead Nurturing, Marketing Strategy, Thought Leadership, Websites
• Three Common Mistakes in Using Webinars for Lead ConversionTodd Davison
  Converting a Webinar registrant to a customer takes more than a powerful presentation on the day of event.
  Lead Generation, Lead Nurturing, Lead Quality, Sales, Thought Leadership, Webinars
• SWOT Team: Have Your Territorial Sales Practices Gone Too Far?Hank Stroll, Yvonne Bailey
  How do help sales consultants preserve and protect their customer relationships, while ensuring valuable customer information enters your database? Also: How do we know when it’s time to grow?
  Hiring Outside Resources, Lead Generation, Lead Nurturing, Marketing Challenges, Sales
• Does Your Marketing Strategy Drive up to Echo Point?Sean D'Souza
  Most marketing strategy is misguided. It’s not so much because the strategy’s not good, but because the strategists don’t drive their marketing strategy to Echo Point.
  Branding, Lead Nurturing, Marketing Plans, Marketing Strategy, Sales
• How To Use Engagement Marketing To Shorten Your IT Sales CyclePaul DiModica
  Today more than ever, IT salespeople are looking for more qualified leads and shorter sales cycles.
  Customer Engagement, High-Tech Marketing, Lead Generation, Lead Nurturing, Lead Quality, Sales, Segmentation
• Do You Know Your Customers...By Name?Eran Livneh
  You’ve been doing the tradeshows. You’ve been spending on a PR agency. You’ve been running ads – both print and now online. You’ve been doing direct mail and now even ...
  Collaboration, Customer Experience, Customer Relationships, Lead Generation, Lead Nurturing, Targeting
• How to Beat Impossible Odds in Lead Generation: Make Your Offer Shine Douglas Smith
  No matter how steep the odds, it's still possible to generate surprisingly good response rates and quality leads by making your lead-generation offer absolutely irresistible. Here's how.
  Case Studies, Copywriting, Lead Generation, Lead Nurturing, Marketing Tips, Thought Leadership
• Your Roadmap to Tradeshow Success Michael Lando
  Maximize your ROI by following these 5 steps, and build brand awareness at the same time.
  Direct Marketing, Lead Generation, Lead Nurturing, ROI, Targeting, Telemarketing, Tradeshows/Events