Lead Nurturing

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• Get the Most Out of Your Marketing Automation Tools [Infographic]Laura Forer
  Marketing automation can be a big investment, but many marketers find they aren't able to use the tools fully. Check out this infographic to see what you can do to ...
  Data, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Budgets, Marketing Strategy, Sales
• Content Enlightenment: Seven Mantras of Inbound Marketing [Infographic]Laura Forer
  Successful inbound marketing content is no accident. This infographic walks you through seven steps to ensure your content generates leads, builds visibility, and is measurable. Consider it a journey to ...
  Brand Awareness, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Lead Nurturing
• Account-Based Marketing: Top Tactics, Challenges, and GoalsAyaz Nanji
  Marketers say personalizing content is the most effective account-based marketing tactic, according to recent research from Ascend2.
  Account-Based Marketing, Lead Generation, Lead Nurturing, Marketing Challenges, Marketing Strategy, Research Summaries, Sales, Survey Data
• Video Marketing That Goes Down the Funnel, Not Down the DrainLisa Bennett
  Just because we marketers understand the power of video doesn't mean we use it to its full potential. If you're not using video in all the stages of the marketing ...
  Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Engagement, Customer Retention, Lead Generation, Lead Nurturing, Marketing Strategy, Sales, Videos
• The Content Marketer's Approach to Successful Social Selling and Sales EnablementBarry Feldman
  Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement. All are in the playbook that Marketing and Sales use to grow the business via digital channels. Here's what content ...
  Content, Content Marketing, Content Strategy, Lead Generation, Lead Nurturing, Marketing Strategy, Personalization, Print Collateral, Sales
• Marketing Video: Sales and Marketing Alignment—Stop Passing the Baton and Start Rowing the BoatKeith Jones
  Once Marketing hands off leads to Sales, it's often assumed the marketer's job is done. But to close sales, Marketing and Sales must be in alignment during the entire buyer's ...
  Collaboration, Customer Acquisition, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Sales, Technology
• How to Thank These Five Important Types of Customers During the HolidaysJignesh Shah
  Don't spam your contact database with generic holiday email greetings; they will be ignored, your time will have been wasted, and your brand will lose credibility. Instead, make your efforts ...
  Channel Marketing, Customer Loyalty, Customer Relationships, Customer Retention, Lead Generation, Lead Nurturing, Sales, Testimonials
• How to Use the Six ABM Processes to Align Sales and Marketing and Drive Real ResultsJon Miller
  Account-based marketing is built on six processes that flip the focus from generating leads to courting the companies you want to do business with. An added benefit: total sales and ...
  Account-Based Marketing, B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Marketing Strategy, Personas, Sales
• Marketing's Important Role in Accelerating Sales to Large Buying GroupsChristine Slocumb
  Just five years ago, in small-to-midmarket companies, 1-2 people were typically involved in the purchase decision. In recent years, that trend has shifted; now, 3+ people must approve purchases, even ...
  Account-Based Marketing, B2B Marketing, Content, Content Marketing, Lead Nurturing, Personas, Sales
• Seven Segmentation Mistakes That Will Cost Your Business MoneyAnna Kayfitz
  Are you getting the most out of segmentation, or are you leaving money on the table? Here are seven common mistakes to avoid.
  Customer Acquisition, Data, Lead Nurturing, Personas, Sales, Segmentation
• Five Outbound-Email FAQs That Stump Even Experienced MarketersWilliam Wickey
  What's the best day and time to send outbound marketing emails? How many outreach attempts is "enough"? How long should emails be? Those and other email-related questions can be tough ...
  Content, Email, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Sales
• Dying Sales Funnel? Bring Dead Leads to Life Through Lead NurtureBrad Dodge
  Rather than just pass leads off to Sales, marketers now shape and guide prospects through the sales funnel until purchase intent is clear. Thanks to lead nurturing, doing so is ...
  Campaign Management, Content, Content Marketing, Email, Email Campaigns, Lead Generation, Lead Nurturing, Marketing Automation, Metrics, Print Collateral, Sales
• Marketing Video: When Inbound Marketing by Itself Isn't EnoughMatthew Dibling
  Sure, inbound marketing is great at generating top-of-funnel leads. But then what?
  Content Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Sales
• How to Prepare Your Organization for Marketing AutomationAndrew Davies
  Marketing automation tools too often don't meet marketers' demand generation goals. Why? Many marketers assume marketing automation is a "set it and forget it" process; actually, it requires a lot ...
  B2B Marketing, Chief Marketing Officer, Content, Content Marketing, Customer Acquisition, Email Campaigns, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Sales
• What You Can Learn About Account-Based Marketing From Behavior-Driven AdvertisingBodhi Short
  Not too long ago, marketers were focused on behavioral- and audience-based buying. Now, the trend is account-based marketing. But those former trends can teach you a lot about account-based marketing.
  Account-Based Marketing, B2B Marketing, High-Tech Marketing, Lead Nurturing, Marketing Strategy, Sales, Sales and Advertising
• Seven Ways to Increase Your Webinar RegistrationsLauren Barber
  With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. But they—and you—can't do any of that if you can't get people to register and ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Lead Generation, Lead Nurturing, Sales, Webinars
• Three Ways Niche Players Can Connect With the C-SuiteTom Whatley
  We all have dream clients—company logos we'd love to place on our homepage. The only way to get there, in most cases, is by engaging with senior decision-makers over time—starting ...
  B2B Marketing, Customer Acquisition, Customer Relationships, Lead Generation, Lead Nurturing, Networking, Positioning, Relationship Marketing, Sales, Value Propositions
• How to Text Your Sales Prospects to Increase ConversionsCameron Weeks
  Unlike texting while driving, texting while selling is not dangerous; in fact, it can be invaluable in helping sales teams meet their numbers. But before you fire off texts to ...
  B2B Marketing, Content, Lead Nurturing, Mobile Marketing, Sales, SMS
• Five Tips for Improving Sales Force ProductivityMarc McNamara, Brian Cleary
  You as a marketer can take these five steps to address today's sales-force performance and productivity challenges and get the most out of your sales team right away.
  B2B Marketing, Collaboration, Content, Content Marketing, Lead Nurturing, Management, Print Collateral, Project Management, Sales
• Marketing Video: What Is Nurture Marketing?Kate Moore
  It takes, on average, 10 marketing-driven "touches" to help a lead's progress from the top of the funnel to the top line. Nurture marketing allows you to engage with leads ...
  B2B Marketing, Lead Generation, Lead Nurturing, Sales, Videos