Metrics

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• Call Attribution 101 for Digital Marketers: How to Optimize Calls Just Like ClicksSusan Bryant
  Calls from search, social, and display ads are often the most lucrative type of conversion, but also the most difficult for marketers to measure and optimize. Here's a basic lesson ...
  Marketing Analytics, Marketing Automation, Measurement, Metrics, Mobile Marketing, ROI, Web Analytics
• Data and Analytics: Three Key Steps to Successful Business DecisionsLaura Patterson
  Without a doubt, data and analytics have become central to every organization's business strategy. Find out how to enable your marketing organization to successfully use data and analytics to drive ...
  Data, Marketing Operations, Marketing Strategy, Measurement, Metrics, ROI, Web Analytics
• How to Measure and Improve B2B Customer LoyaltyBob Murphy
  By ensuring that your marketing encourages repeat business, brand loyalty, and customer referrals, you give your business the kind of boost that can't come from any other source. But how ...
  B2B Marketing, Customer Loyalty, Customer Relationships, Customer Retention, Metrics, Sales, Testimonials
• One Marketing Strategy Does Not Fit All: Why Yours Must Be Specific to Your BusinessAndrew Fischer
  Not every marketing strategy suits every brand. To be successful, your business needs marketing strategies tailored to its goals and circumstances.
  Advertising, Data, Management, Marketing Strategy, Metrics
• Dying Sales Funnel? Bring Dead Leads to Life Through Lead NurtureBrad Dodge
  Rather than just pass leads off to Sales, marketers now shape and guide prospects through the sales funnel until purchase intent is clear. Thanks to lead nurturing, doing so is ...
  Campaign Management, Content, Content Marketing, Email, Email Campaigns, Lead Generation, Lead Nurturing, Marketing Automation, Metrics, Print Collateral, Sales
• Why Marketers Are Lagging in Their Adoption of New Analytical ToolsSaar Bitner
  More companies are buying state-of-the-art business intelligence tools and implementing them. Adoption, however, remains stagnant. What’s holding marketers back?
  Data, Digital Marketing, Measurement, Metrics, Technology, Web Analytics
• The Mathematical Reason SEO Is the Best Long-Term Marketing StrategyTimothy Carter
  A well-rounded SEO strategy can earn a far higher ROI than any other strategy in the long term. Here's the proof.
  Content, Content Strategy, Marketing Strategy, Metrics, ROI, Search Engine Marketing, Search Engines, SEO
• Online Video: Why You Should Be Measuring Brand MetricsJoseph O'Brien
  Marketers need to stop focusing on what their online videos are making people do and to start thinking about what people feel about their brand and its values.
  Content, Customer Engagement, Customer Relationships, Measurement, Metrics, Videos, YouTube
• How to Measure the Value of Your Content: Three Sets of MetricsTarah Speck
  More than ever, we B2B marketers are held accountable for driving revenue—and proving that we are. If you're struggling with measuring your content's value, here are three sets of metrics ...
  Content, Content Marketing, Content Strategy, Marketing Strategy, Metrics, ROI, Sales, Web Content, Writing
• Marketing Video: Data-Driven Marketing for Sustainable GrowthAshley Ruppert
  In any business, knowledge is power. What better way to increase your knowledge than studying your organization's data... Sounds obvious enough, right? Actually, it's not as obvious as it seems.
  Data, Marketing Strategy, Measurement, Metrics, Personalization, ROI
• Don't Fall for Vanity Metrics When Measuring Social Media ROILilach Bullock
  Marketers often struggle to explain what they've achieved by marketing via social media, so they resort to using vanity metrics instead of actionable ones.
  Digital Marketing, Measurement, Metrics, ROI, Social Media
• How to Create a Marketing Measurement Playbook to Select and Measure the Right MetricsLaura Patterson
  With the convergence of online and offline marketing, choosing the right metrics is far more important than the quantity of data measured. Measuring the right data, and acting on the ...
  Data, Marketing Operations, Measurement, Metrics
• Three Steps to Maximizing ROI in a New Era of ContentJim Yu
  Most CMOs view content as the future of marketing. But the job doesn't end with simply producing content... Making sure it performs is critical to driving engagement and reaching target ...
  Content, Content Marketing, Data, Metrics, ROI
• Nine Ways to Cut the Fat From Your Performance Marketing ProgramsTracy Kemmer
  Performance marketing demands objective ways to evaluate what's working (vendors, channels, media, creative...) and how your strategies and tactics are affecting the bottom line, margins, and cost efficiency. These nine ...
  Advertising, Customer Acquisition, Digital Marketing, E-Commerce, Marketing Strategy, Measurement, Metrics, ROI, Search Engine Marketing, Websites
• Unlock the Mystery of Lead-Capture Success [Infographic]Verónica Jarski
  Crafting successful lead-capture strategies can be difficult and overwhelming. This infographic, however, can make unlocking the secrets of lead capturing easier.
  Lead Generation, Lead Quality, Measurement, Metrics, Sales, Social Media
• The Problem With Marketing Dashboards: Pure Data Visualization Is Rarely SuccessfulAlexander Skorka
  The success or failure of a dashboard is closely linked to data visualization. But focus purely on the visualization, and you'll fail. So consider these three questions and then take ...
  Data, Marketing Dashboards, Marketing Operations, Marketing Strategy, Measurement, Metrics
• Stop Paying Lip Service to Data and Start Actually Tackling ItCorinne Sklar
  Marketers know data is crucial for their digital strategies, but most marketers are reluctant to start tackling it. Without data, however, their marketing campaigns will suffer.
  Big Data, Customer Insight, Data, Metrics, ROI
• Marketing Analytics Trends for 2016: Where, How, and Why Marketing Drives RevenueJoshua Reynolds
  This year, expect an accelerated maturation of marketing analytics. Here's a look at the hottest marketing analytics trends.
  Data, Digital Marketing, Measurement, Metrics, Web Analytics
• Three Crucial Questions Every CMO Should Ask Before Starting a Big Data ProjectMark Laughlin
  The following questions can help CMOs outline a course of action and prove the ROI of a Big Data project for marketing.
  Big Data, Data, Marketing Strategy, Metrics, ROI, Thought Leadership
• Will 2016 (Finally) Be the Year of the Data-Driven Marketer?David Beardmore
  The year of the data-driven marketer has been declared several times in the past decade. However, we're only at the start of the journey. Here's what to expect from data-driven ...
  Advertising, Big Data, Data, Digital Marketing, Internet of Things, Marketing Strategy, Metrics, Personalization