Metrics

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• Five Steps to Integrating Your Blog, Social Media, and Email MarketingJoe Griffin
  How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for each channel. ...
  Blogging, Content, Content Marketing, Email, Email Campaigns, Email Marketing, Integrated Marketing, Metrics, Multichannel Marketing
• The Future of PR: Tech-Driven Media Intelligence [Infographic]Vahe Habeshian
  If PR is to retain its importance, PR professionals and firms will need to be able to demonstrate results; and, for that, they will need to have ready access to ...
  Measurement, Metrics, Press Releases, Public Relations, ROI, Technology
• Marketing ROI: How to Get Actionable Insights From Google AnalyticsJennifer Blackburn
  What Google Analytics data should marketers home in on to help executives understand the impact of marketing content and online efforts on delivering value through the sales funnel?
  Advertising, Content Marketing, Google Analytics, Metrics, Referrals, Social Media, Web Analytics, Websites
• Supercharge Your Email Marketing With Phone CallsKyle Christensen
  Email remains one of the most effective ways to drive sales and build lasting customer relationships. But marketers are in a constant battle to improve deliverability and engagement. What to ...
  Email, Email Marketing, Marketing Strategy, Measurement, Metrics, Mobile Marketing, Multichannel Marketing, Personalization, ROI
• #SocialSkim: Facebook Sets Sights on LinkedIn, Trials TV Ads (Kinda): 13 Stories This WeekChristian Neri
  Facebook steps on LinkedIn's turf with a job-posting feature and begins to trial selling ads on TV screens; hope for Viners as Twitter considers selling it; Facebook revives gaming hopes ...
  Augmented Reality, B2B Marketing, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Metrics, Mobile Marketing, ROI, Social Media, SocialSkim, Twitter, Vine
• Six Content Performance Metrics You Can't Live WithoutThomas Caulton
  Publishing content and hoping it's getting you results is one thing, but how can you actually measure the performance of your content? This article outlines six metrics that will help ...
  Content, Content Marketing, Measurement, Metrics, Web Content
• Five Ways Marketing Analytics Is Broken (and How to Fix It)Matt Hertig
  Tired of spinning your wheels trying to see whether your marketing is working? The time and effort marketers spend on building reporting instead of analyzing results is a persistent issue. ...
  Attribution Modeling, Data, Digital Marketing, Marketing Automation, Measurement, Metrics, Web Analytics
• Four Ways to Take Full Advantage of Email Marketing With Advanced AnalyticsJohn Thies
  Email marketers don't often go too far beyond conversion-, click-, and open-rate data. Yet, to create email campaigns that engage your subscribers and increase ROI, you'll need to.
  Campaign Management, Email, Email Campaigns, Email Marketing, Engagement, Marketing Analytics, Metrics, Web Analytics
• What Can Help You Prove the Success of Your Company's PR InvestmentAly Saxe
  Need to convince company higher-ups to invest more in PR? Here's some help for proving your PR efforts are worth more than they think.
  Marketing Budgets, Measurement, Metrics, Public Relations, ROI
• 2017 B2C Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing ...
  B2C, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Measurement, Metrics, Research Summaries, Sales, Social Media
• Six Steps to Revenue-Boosting Lead Generation ProgramsJames Smith
  As technology becomes a driving force in marketing and sales, B2B companies need to better understand the art and science behind launching and executing a successful lead generation program.
  Chief Marketing Officer, Lead Generation, Marketing Automation, Metrics, Sales
• Train-of-Thought Analytics Can Help Non-Techie Marketers Understand DataCurt Bloom
  Train-of-thought analytics empowers non-techie (and techie) marketers to take streams of available data out of the hands of IT and to start making use of it.
  Customer Behavior, Customer Insight, Data, Measurement, Metrics
• 2017 B2B Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  B2B marketers are finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been much more or somewhat more ...
  Advertising, B2B Marketing, Content, Content Marketing, Inbound Marketing, Lead Generation, Marketing Budgets, Marketing Strategy, Measurement, Metrics, Sales, Social Media
• The Challenge of Proving the Value of Public Relations TodayChris Morrison
  For the PR industry to grow and thrive, it needs to prove its direct value in the most tangible ways possible. Doing so is difficult, but, fortunately, not impossible.
  Data, Marketing Budgets, Measurement, Metrics, Public Relations, Technology
• Social Success for the CMO: Four Signs You're Doing It RightWill McInnes
  Modern CMOs know that to be successful they must integrate multiple data streams to glean valuable, actionable information for Marketing, Sales, and the wider business. Here's how to tell whether ...
  Customer Insight, Measurement, Metrics, Social Listening, Social Media
• Google Just Got Rid of AdWords Converted Clicks. Now What?Dave McIninch
  Today, Google ends support for Converted Clicks in AdWords. If you're still using this metric in reports or for Target CPA bidding, here's what you'll have to do.
  Advertising, E-Commerce, Google, Metrics, PPC Campaigns, Search Engine Marketing
• What Marketers Need to Know When Choosing Metrics for Social Media CampaignsZuzanna Pasierbinska-Wilson
  Measuring the massive amounts of data produced from social media, then getting useful insights from that data, is extremely difficult. Fortunately, these five tips can make the process easier.
  High-Tech Marketing, Marketing Analytics, Marketing Strategy, Measurement, Metrics, Social Media
• What to Keep in Mind When You Measure Your Brand ValueAyodeji Onibalusi
  You want to measure the value of your brand, but you're overwhelmed by countless metrics. Rather than measure everything, check out these four factors that matter most.
  Advertising, Brand Ambassadors, Branding, Marketing Analytics, Measurement, Metrics
• Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?Trevor Testwuide
  MMM and attribution measure the value and performance of your marketing activities. Both are sophisticated models for measuring cross-channel marketing activities, but they work in different ways, for different reasons.
  Advertising, Attribution Modeling, Campaign Management, Data, Marketing Strategy, Measurement, Metrics, Multichannel Marketing, Sales
• Four Things to Look for in a Call-Tracking ProviderLance Weatherby
  Navigating call-tracking offerings can be difficult, especially if you're not sure of what to look for in a provider. Keep these four things in mind as a checklist of criteria ...
  Marketing Analytics, Marketing Automation, Marketing Dashboards, Measurement, Metrics, Mobile Marketing, ROI, Sales, Technology, Web Analytics