Multichannel Marketing

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• The Four Trends That Should Drive Retail Strategy in 2017Dan Wilkinson
  Consumers can afford to be selective: Global competition is the norm today, and your retail competitors offer comparable prices and user experiences. To stay competitive in this environment, retailers and ...
  AI, B2C, Content, E-Commerce, Marketing Strategy, Multichannel Marketing, Personalization, Retail Marketing
• Five Ways to Gain Customer Insight: A Guide for MarketersSteve Hartert
  Having a strong understanding of your customers helps you spot warning signals before sales go completely south, as well as discover trends that can lead to new areas of growth ...
  CRM, Customer Evangelists, Customer Insight, Customer Loyalty, Customer Relationships, Customer Service, Market Research, Multichannel Marketing, Research, Social Listening, Social Media
• Omnichannel Marketing's Secret Weapon: Local Brick-and-Mortar StoresBrendan Morrissey
  As brand marketers and CMOs struggle with the complex challenge of delivering seamless customer experiences across online and offline worlds, many of them neglect one critical component: the local brick-and-mortar ...
  B2C, Local Marketing, Marketing Strategy, Multichannel Marketing, Retail Marketing, Small Business
• Five Steps to Integrating Your Blog, Social Media, and Email MarketingJoe Griffin
  How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for each channel. ...
  Blogging, Content, Content Marketing, Email, Email Campaigns, Email Marketing, Integrated Marketing, Metrics, Multichannel Marketing
• Facebook Automated: Collect and Deliver Relevant Information With AutomationGreg Blazewicz
  Automating marketing, including your Facebook marketing efforts, helps build long-lasting relationships with your customers; therefore, it has an impact on audience engagement levels—and your revenue.
  Advertising, Data, Facebook, Marketing Automation, Multichannel Marketing, Social Media
• Supercharge Your Email Marketing With Phone CallsKyle Christensen
  Email remains one of the most effective ways to drive sales and build lasting customer relationships. But marketers are in a constant battle to improve deliverability and engagement. What to ...
  Email, Email Marketing, Marketing Strategy, Measurement, Metrics, Mobile Marketing, Multichannel Marketing, Personalization, ROI
• Three Ways Marketers Can Tell Their Stories Across Multichannel TouchpointsShawn Cabral
  The digital, multi-device era has disrupted traditional brand storytelling—fragmenting story plots and making genuine engagement rare. But here's how brands can still tell captivating stories that bridge channels and devices.
  Content, Content Marketing, Customer Engagement, Customer Experience, Digital Marketing, Marketing Strategy, Multichannel Marketing, Value Propositions, Web Content
• Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?Trevor Testwuide
  MMM and attribution measure the value and performance of your marketing activities. Both are sophisticated models for measuring cross-channel marketing activities, but they work in different ways, for different reasons.
  Advertising, Attribution Modeling, Campaign Management, Data, Marketing Strategy, Measurement, Metrics, Multichannel Marketing, Sales
• Email Marketing in a Mobile-First Era: How to Get It RightShani Rosenfelder
  With social media, podcasting, videos, push notifications, and other mobile channels taking up our lives, you may think that the good-old email is losing its dominance in the mobile age. ...
  Email, Email Campaigns, Email Marketing, Location-Based Marketing, Mobile Marketing, Multichannel Marketing, Smartphones, Website Design
• How to Seize the Untapped Mobile Opportunity in 2016Eric Holmen
  Mobile marketing has come a long way, but there's still progress to be made in technology, analytics, and strategy. Most notably, it's time for a paradigm shift: to think of ...
  Advertising, International Marketing, Marketing Strategy, Measurement, Mobile Marketing, Multichannel Marketing, Search Engine Marketing, Smartphones
• Four Ways a Cross-Channel Identity Helps Your Bottom LineMarc Kiven
  Consumers are taking a circuitous path to purchase, and getting to know them in a single channel is not good enough. You must know them at every point of interaction.
  Channel Marketing, Customer Behavior, Customer Insight, Customer Loyalty, Data, Digital Marketing, E-Commerce, Multichannel Marketing, Retail Marketing, ROI
• Seven Email Innovations to Bring Context to Your CampaignsCatherine Magoffin
  Innovations are helping email to continue leading the way to more contextual and cross-channel experiences for consumers. Here are seven ways to tap into the contextual power of email.
  Advertising, Email, Email Marketing, Integrated Marketing, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Personalization, Social Media, Targeting, Technology
• Experience Marketing: How to Build a Customer-Centric Marketing MachineLars Birkholm Petersen
  To create more connected brand experiences for our customers, we need to go from inside-out digital marketing to outside-in, cross-channel experience marketing—which focuses on the customer's needs and intent.
  Content, Customer Acquisition, Customer-Centric, Customer Experience, Customer Relationships, Data, Integrated Marketing, Lead Generation, Lead Nurturing, Metrics, Multichannel Marketing, Web Analytics
• Marketers Are Failing to Connect TV Ads With Web HomepagesAyaz Nanji
  Only 20% of US television advertisers clearly showcase on their websites the products they promote on-air, according to a recent report from wywy.
  Advertising, Marketing Strategy, Multichannel Marketing, Research Summaries, Television, Web Content
• Are You Ready to Tackle Omni-Channel in the 2014 Holiday Season? [Infographic]Verónica Jarski
  Are your omni-channel initiatives naughty or nice this holiday season? Take this short quiz to find out whether you're unprepared or set up for omni-channel success.
  Customer Experience, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Social Media
• Six Key Digital Marketing Resolutions for 2014: Unified Marketing, Data Activism, More...Ali Behnam
  The digital landscape continues to change at light speed. Here are six key resolutions that digital marketers should follow to make sure they are delivering better than expected results in ...
  Data, Digital Marketing, Digital Theory, Marketing Strategy, Mobile Marketing, Multichannel Marketing
• Why Businesses Need to Embrace Marketing OrchestrationKyle Christensen
  Find out more about what marketing orchestration is and why marketers need to set aside traditional campaigns to adopt it.
  Customer Relationships, Marketing Challenges, Marketing Strategy, Multichannel Marketing
• Use Social Media to Create a Snowball Effect for Your Holiday MarketingJed Singer
  How do you make the transition from marketing strategy to actionable tactics in time for the holiday season? Here are three ways you can integrate social—and mobile—engagement into your holiday ...
  B2C, Customer Relationships, Mobile Marketing, Multichannel Marketing, Promotions, Retail Marketing, Social Media
• Apply Lifetime Value Targeting to Reach Customers OnlineRussell Glass
  Historically, personalized targeting has been done through direct mail, sending offers to segmented lists, targeted at personas. So how can you achieve the same level of segmentation and targeting in ...
  Customer Acquisition, Customer Communications, Customer Relationships, Customer Retention, Measurement, Metrics, Multichannel Marketing, ROI, Segmentation
• Back-to-School Marketing Attribution 101: Four LessonsJeff Zwelling
  How can a brand be sure that its investment in TV, Internet, radio, or other media is paying off at the checkout counter? Companies must follow the entire customer path ...
  Advertising, Attribution Modeling, B2C, Measurement, Metrics, Multichannel Marketing, Retail Marketing, ROI